035. Conquering the Mental Games of Video Creation w/ Diana Gladney

02/08/23 • 35 min

It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming... and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too.
When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more.
Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process.
💡 RESOURCES
“The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney
👉👉 Go to https://www.onerightvideo.com
📝 SHOW NOTES
00:00 Kicking and screaming into content creation
01:47 Becoming an entrepreneur creating content
05:26 The challenges of being an introvert on camera
08:06 How do you get over the fear of being on camera?
10:52 Using fear as a motivator vs using joy
12:22 Obstacles to creating content that resonates
14:54 Discovering your messaging and your voice
17:13 Easy video ideas to get started for your clients
18:45 What platforms should I put my content on?
22:39 The core functions of each social video platform
25:24 Should I be on every platform to get new clients?
26:53 How to use scheduling systems to distribute content to multiple platforms
27:56 Think like your client, not like a marketer
28:30 How Diana has navigated personal challenges to long term content creation
29:20 Building flexible content creation systems
31:07 Do viral videos matter any more?
32:37 Creating the "One Right Video" to attract more clients

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Previous Episode

036. Baking Up Your Own Book w/ Jennifer Harshman

If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book.
And when you do, you need to talk to today’s guest.
Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters.
To access a pile of “tasty treats” from the Book Baker herself, check out this link here:
https://www.harshmanservices.com/story36
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💡 RESOURCES
Baker’s Dozen Reasons to Write a Book, Jennifer’s Self-Care Guide, and lots more resources especially for Story Greenlight listeners: https://www.harshmanservices.com/story36
BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505
BOOK: The Book Bakery: Making It Easy to Write a Book, Jennifer Harshman: https://www.amazon.com/Your-Book-Bakery-Making-write/dp/1950721256
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📝 SHOW NOTES
00:00 There’s a recipe for writing a book
01:55 Growing up and loving books
02:38 Learning to read at age 3
04:27 Jennifer's journey to book editor
06:43 Why should you write a book?
07:54 Why SHOULDN'T you write a book?
09:14 Jeff's experience publishing “Edit Better.”
10:10 The balance between writing a book to be read and writing a book to be an authority
13:12 How does a book editor help an author?
15:23 What are the obstacles to successfully completing a book?
17:39 Examples of Jennifer's work
18:49 Jennifer's near death from stress
21:18 Jennifer's recovery back to healthy living
23:57 What happens when you're told you're about to die?
26:39 The emotional and mental toll of authorship
29:00 How to decide if you should write a book

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Next Episode

037. Expertise is Not Enough w/ Jeff Bartsch

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.

First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.

💡 RESOURCES

Get started with the Story Greenlight RoadmapTM: https://www.storygreenlight.com/consult

📝 SHOW NOTES

00:00 The danger of expertise

00:52 The Master Story Framework and Experts

02:48 Mistakes experts make in building a business

04:20 An expert is not always an entrepreneur

05:33 Jeff's early mistakes as an expert building a business

07:51 Expertise is not a business growth solution

09:44 Expertise is not enough to build a successful business

10:52 The first step to getting clients as an expert
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