From Etsy to E-Commerce with Ashley Rouse, founder of Trade Street Jam Co.

07/12/21 • 39 min

5 Listeners

Trade Street Jam Co. is a minority and woman-certified small-batch jam company founded by Ashley Rouse. Ashley, who's been a chef for almost 15 years, created the name for the company in 2008 while living in an apartment on Trade Street in North Carolina. Now, some 10 years later, Ashley and her Brooklyn-based company create fruit-forward and clean tasting vegan jams that are low in sugar and high in flavor.

In this episode, Ashley gets real about:

Knowing when to take the leap from side hustle to full time gig with your startup
The importance of face-to-face interactions with your customers and how to build connections with them
Mentoring young entrepreneurs to help them learn and grow to start their own business someday as well as inspiring them through representation in the entrepreneurial field

Listen in to this raw and honest conversation with Ashley as she talks about the difficulties startup founders will face along their entrepreneurial journey. Listen to Ashley's episode here.
Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.

In this episode, Ashley gets real about:

Knowing when to take the leap from side hustle to full time gig with your startup
The importance of face-to-face interactions with your customers and how to build connections with them
Mentoring young entrepreneurs to help them learn and grow to start their own business someday as well as inspiring them through representation in the entrepreneurial field

Previous Episode

Bootstrapping Budget, Big Impact with Heide Iravani, Co-Founder of Piccolina

Heide Iravani is the co-founder of Piccolina, a mission-driven kids lifestyle brand dedicated to empowering today’s young children to become tomorrow’s change-makers and problem solvers! From their non-traditionally themed apparel for girls to their Trailblazer series highlighting prolific women in history, every product from Piccolina is designed to inspire. And not just the brand, but the story behind the brand is going to inspire you as well.

In this episode, Heide gives listeners great tips and trick for:

Setting a test budget for new paid media strategies
Capitalizing off of organic growth the company has gained to take the marketing strategy to the next level
Creating profitable running ads without breaking the bank

Tune in to tap into the brilliant business mind of Heide Iravani and hear just how inspiring her entrepreneurial journey really is. Check out Heide's episode here.
Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.

Next Episode

Using Corporate Sponsorship for Social Good with Courtney Brockmeyer, founder of Sydney Paige

Courtney Brockmeyer is the founder & CEO of Sydney Paige Inc. and its 501(c)(3) non-profit arm, the Sydney Paige Foundation. She founded the company in 2013 as a buy one, give one benefit corporation that sells backpacks and school supplies where for every product sold, a matching product is donated to a child in need. In addition to traditional consumer sales, the company focuses on building partnerships with businesses in order to donate in higher volumes while engaging employees in community giving.

Courtney dives into great actionable advice on:

How motherhood can change your entrepreneurial perspective and the focus of your business
Gaining large sponsorships and the benefits they can offer small business entrepreneurs
The difference between entering the retail space versus eCommerce and which is the right path for you

Join Shauna and Courtney as they discuss finding the right path to take for your business and how Google can be an entrepreneur’s best friend.
Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.