Startup Renegades

Trade Street Jam Co. is a minority and woman-certified small-batch jam company founded by Ashley Rouse. Ashley, who's been a chef for almost 15 years, created the name for the company in 2008 while living in an apartment on Trade Street in North Carolina. Now, some 10 years later, Ashley and her Brooklyn-based company create fruit-forward and clean tasting vegan jams that are low in sugar and high in flavor.

In this episode, Ashley gets real about:

• Knowing when to take the leap from side hustle to full time gig with your startup
• The importance of face-to-face interactions with your customers and how to build connections with them
• Mentoring young entrepreneurs to help them learn and grow to start their own business someday as well as inspiring them through representation in the entrepreneurial field

Listen in to this raw and honest conversation with Ashley as she talks about the difficulties startup founders will face along their entrepreneurial journey. Listen to Ashley's episode here.
Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.

Carina Glover is the founder of HerHeadquarters, an app connecting women entrepreneurs to powerful brand partnerships with women-owned businesses. The app makes it easy for women entrepreneurs to discover and secure mutually beneficial partnerships for their business by introducing them to various projects, events, and campaigns to collaborate on.

In this episode, you will hear about Carina’s early experiences in entrepreneurship and the hard lessons she learned about partnership in business that inspired her to bring HerHeadquarters into existence. The story of how she used the power of partnerships with other women to grow her brand will give you plenty of inspiration for using brand partnerships in your own business!

Tune in to hear about Carina’s incredible journey and perseverance and learn about the multiple “ingredients” to her recipe for success.

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.

Dini Klein is a food host, recipe developer, former private chef, mom of three, and founder of Prep and Rally.

In this episode, Dini discusses the importance of authenticity when scaling your business through Instagram and how the platform is a great tool to gain feedback from your followers. She also talks with Shauna about the difference between pivoting your business versus expanding it and knowing which is more beneficial to you.

Join Shauna, Dini, (and Solomon!) as Dini shares how she was able to take her personal brand and market it into the highly successful, profitable business it is today through feedback, partnerships, and authenticity.
Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.