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Jo Westwood: The Codependency Coach on Instagram

LIVE Q&A: The Boundaries Edition

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10/24/23 • 41 min

How many times has it happened to you that you get a message from a client late in the evening or maybe on a weekend and they’re asking you to do *just one thing*? And then you sigh, open up your laptop and do it? Well, I’m here to say NO MORE. In this live Zoom Room episode of the Peaceful Service Pro podcast, I’m helping you to brainstorm and set clear, strong boundaries to protect your time, sanity and energy.

Join me and a room full of powerful female service providers to discuss the boundaries that we already have and the ones that we need to set. I’m walking you through what boundaries are and why they’re so important. You’ll learn why your struggles with boundary setting might be as a result of conditioning by society. Listen out for my practical tips on the boundaries that’ll help you get paid on time and dodge that dreaded scope creep.

Thanks so much for listening love and don’t forget to message me on Instagram to tell me what 3 boundaries you’re pledging to set.

Timestamps

[1:27] Hey love! Join my Zoom room Q&A about boundaries

[3:13] “Clear is kind”: Why boundaries matter

[7:07] Breaking down the difference between a ‘boundary’ and a ‘preference’

[9:35] So how do you actually set boundaries with your clients?

[12:08] A great example of boundary setting in your personal life

[14:24] Why is it so HARD to set boundaries?? Patriarchy, imposter syndrome and more

[18:48] Communication, hours, payments: Different kinds of boundaries you should set

[21:31] My thoughts on your boundaries and needs

[23:29] You’re not alone! Boundaries other freelancers struggle to set

[34:18] Making a boundary promise! What 3 boundaries will you promise to set?

[37:45] Need boundary support? Message me!

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

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Frankly Freelance: How to Work with Chronic Fatigue with Franky Shanahan

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05/17/22 • 55 min

In this month’s Frankly Freelance episode I’m joined by experienced freelance copywriter and digital content creator Franky Shanahan who was diagnosed with Chronic Fatigue Syndrome in 2016.

Franky, also known as Love Audrey – her business name and long-time online moniker – creates beautiful, persuasive copy for clients as well as coaching them on how to create their own. For over ten years, Franky has written everything from brochures to blog posts and PR pitches to product packaging.

As well as being a long-time fan of Franky’s artfully composed and lovingly written Instagram Stories, I really wanted to speak to her about how she dealt with learning to live with a disability – both to raise awareness of the condition and spotlight someone who I believe does a fantastic job at weaving her reality into the way she runs her business.

We chatted in-depth about:

✹ Franky’s journey as a freelancer

✹ Raising small children around a freelance business

✹ Parenting and mother guilt

✹ Franky’s life-changing hospital visit and CFS diagnosis

✹ Navigating clients and deadlines with a chronic illness

✹ Managing energy levels and limitations day-to-day

✹ How Instagram Stories has helped Franky show up consistently for over 5 years

Follow Franky Shanahan on instagram @loveaudrey83

Visit Franky’s website at http://www.love-audrey.com/

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

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Join my group program for service providers who want to design a profitable offer suite over 6 months:

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Facing Our Fears, Embracing Failure + Getting Courageous with Elissa Davies

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11/02/21 • 38 min

How much is fear preventing you from chasing what you want?

In this guest episode of Fearlessly Freelance I met with badass Pilot and Courage Coach, Elissa Davies to chat about how we can get more courageous in life and in business.

Topics covered in our chat:

✹ The psychology and biology of fear

✹ ”Fear prepping” - taking steps to be ready for what scares us most

✹ Embracing your authentic self

✹ Prioritising self-fulfilment and happiness above everything

✹ Building confidence

“As soon as you stop caring what other people think – that can be life changing. The feeling that I don't have to please other people anymore is incredible.”

I really loved talking to Elissa, she is such an inspiring woman with such an awesome career story and fresh outlook on life. If you want to work with someone to help you get out of your own way and embrace your fullest self go and book a call with her!

LINKS + RESOURCES

Elissa Davies – Courage Coach

@elissacdavies on Instagram

Email: [email protected]

www.roamthewild.co.uk

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---

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My 5-Step S.T.U.C.K Method Explained

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10/11/22 • 13 min

One of the certainties of building a business is that there are going to be many, many times where you’re going to feel seriously STUCK. Over the course of working with hundreds of freelancers, I’ve developed a method to help you get out of the mud and get your running shoes on, so you can get ahead to where you need to go!

Now I always caveat that my advice should always be tailored to your needs, but I’ve used this method time and again with clients and it WORKS a treat 😉

I call this method my 5-Step S.T.U.C.K Method and in today’s episode I will talk you through the entire framework.

The acronym stands for:

S – Strategy: having a solid strategy

T – Time Management: owning your schedule and energy levels

U – Unique Offer: having a super clear, unique offer

C – Consistency: committing to a rhythm to keep up momentum

K – Kind to Self: protecting your feelings and boundaries

Listen to the full episode to hear how to apply the method to yourself and your business – I hope this helps you feel a bit better if you’re feeling stuck at all, and don’t forget to say hello or tag me on Instagram if this episode/method has given you a lift ✨

Hot Tip of the Episode:

“One of the reasons you might be feeling stuck in business is because your strategy needs a really good look at. If you don’t know who you’re targeting, why you’re targeting them, what their problems are, how you solve their problems, what you offer them, why you’re offering it, how you’re going to deliver it, what it’s going to cost and the result they can expect – if you lack that strategy, that’s going to stop you from doing the simplest of things.”

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceels-lockley.myflodesk.com/sisters-of-service

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How to Redefine Your Schedule + Manage Your Time More Effectively

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08/29/23 • 12 min

Hi there babe! Which of these sounds more like you: You’re a fierce freelancer with iron-strong boundaries set around your free time so that you can do the things you love, OR that you’re a busy business owner who’s rushing around working all the hours under the sun, cramming in client work to get everything done? I know which one I want to be! So in this episode of Fiercely Freelance, I’m going to tell you about designing your Dream Schedule to ditch the dashing.

I explain why you might have weird feelings about trying to work fewer hours (hello, bullsh*t corporate culture nonsense). Then I ask you a few key questions to get you thinking about how you’d like to spend your time at work and outside of work. You’ll hear me introduce my Dream Schedule time management theory that lets you focus on you first and your freelance business after.

If you want to learn more about redefining your schedule and making your time work for you, then book a FREE Offer Clarity Call with me here. I can’t wait to chat with you!

Timestamps

[1:10] Hey my love! Serious question, is your schedule working for you?

[1:44] If you’re trying to work corporate hours, then just stop

[3:08] So, how do you get out of working stupid hours every week?

[4:56] Say it with me: I define my schedule

[6:05] What fills you up?

[8:00] Rest, relaxation and business strategy: Shaping your schedule

[9:37] My ‘Dream Schedule’ theory of time management

[10:35] Got offer questions babe? Book a free Offer Clarity Call!!

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Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceels-lockley.myflodesk.com/sisters-of-service

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Join my group program for service providers who want to design a profitable offer suite over 6 months:

Create an industry-leading offer ecosystem with me 1:1:

https://www.ceelslockley.co/offer-suite-oracle

Setting Up as a Service Provider? Here's Your Business Checklist

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04/09/24 • 19 min

Whether you are just starting as a freelance service provider or have longtime clients already, you need to set up your business officially. In this episode, I prepared a business checklist with all the basics that will allow you to have a peaceful business with your own identity and offers.

To successfully set up your business and become a fully fledged service provider, you need to...

Get yourself an accountant.
Get contracts in place.
Set up a payment gateway.
Think about your niche and differentiate yourself.
Create your offer suite
Get a brand identity
Get an email program and set up an email list
Take messy action and don’t be afraid of doing things imperfectly.
Be confident in yourself and what you are doing!
Have a bit of consistency in whatever you do.

Listen in to have all the details for each of the steps and remember – a peaceful business is not only following a checklist but also having the right mindset.

Your offer suite should give you financial freedom AND a spacious schedule – without you having to earn more. Come and work with me over 4 months in my high-touch strategy mastermind, Offer Suite Oracle to double down on your client journey-based offer suite. Enrolling now for our April 2024 cohort:

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Learn more about the different types of offers and map out your offer ecosystem:

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How to Structure Your Working Week, Create a Manageable Routine + Get a PROPER Work/Life Balance!

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06/06/23 • 32 min

The episodes I’ve made about managing your time as a freelancer have been some of my most listened to shows, and there’s a reason for that. People think that being able to earn more whilst working less is some kind of voodoo magic, but babe, it’s really not. In this episode of Fiercely Freelance: The Podcast, I walk you through creating a blueprint for a working week with proper, effective work/life balance.

I break down the reason why work/life balance is a bit of a bullsh*t phrase and lay out some of the reasons why you might feel under pressure to work more hours on your freelance business. Then I explain what happens to your brain and your business when you take time off and how you can start to think differently about the hours that you work. You’ll hear my top tips on time management and learn more about my exciting Offer Suite Oracle program which is opening for enrolment very soon 🔥🔥🔥

If you’re one of the fierce freelancers who loved my advice on creating a kickass freelancing routine, you can help other people to find it by sharing this episode and leaving a review of Fiercely Freelance: The Podcast. Thanks a lot, love!

This episode is sponsored by The Lonely Girls Work-from-Home Club, THE online co-working container for creative women who want to get their best work done in less time, make new friends and see their business reach new heights.

This is the work-from-home girl gang you’ve been wishing for. With online coworking, exclusive group chats, coffee catch ups and in-person dinners, The Lonely Girls WFH Club is ready to give you 3 months of creative coworking and business energy.

Now here's the deal: they only open their doors to new members a handful of times a year...and they’re accepting new members right now!

So if you’ve been missing a sense of community in your freelance journey, this is your chance to meet and connect with other freelance women who just get it.

And, I’m officially joining as a Lonely Girl so I’ll see you there!

Use the code CEELS20 for 20% off your 3 month membership

Check out Flow State Creative on Instagram: https://www.instagram.com/flowstatecreative/

Timestamps

[1:10] Hello love! Today we’re getting into the groove of being a fierce freelancer 💃💃

[3:59] Working less and earning more? It’s not magic!

[7:07] Why work/life balance is a bit of a bullsh*t phrase

[10:12] Ditching the traditional routine and working ‘in’, ‘on’ and ‘out’ of your business

[13:12] Teaching your brain to take time out

[15:40] How to bring that Main Character Energy to lunchtime

[17:11] A little trick to finish work early

[19:11] Go on the f*cking holiday babe!

[20:19] Batching, experimenting, time blocking: Shaping your ideal routine

[25:20] “The time you have is perfect”: Being intuitive with your time

[27:52] It’s a blueprint, not a checklist

[29:56] Want to know more? Join Offer Suite Oracle!

Useful Links

Offer Suite Oracle

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...

The Sales Series: How to Increase Sales of Your Headliner Offer

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03/11/25 • 10 min

If your signature offer isn’t selling as well as you’d like, this episode is going to change that. In this episode of The Sales Series, I’m sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy.

I’ll cover why specificity sells, how to simplify your offer to make it more premium, and the mindset shifts you need to fully back your pricing. I’m also diving into why case studies (not just testimonials) are a must, and how your expert energy makes or breaks the way you sell.

If you’ve been feeling like your offer isn’t quite landing, or you’re over-explaining it to try and justify the price, this is your roadmap to making it a no-brainer for the right clients.

What You’ll Learn in This Episode

Why your headliner offer is the most important one to optimize.
The power of simplifying your offer (and why more isn’t better).
How to make your offer stand out instead of feeling generic.
The role of expert energy in making sales feel easier.
Why case studies are the secret to better conversions.

"People don’t buy because you add more stuff to your offer – they buy because they believe in the transformation."

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The 3 Types of Offers That Create Your Offer Ecosystem Foundations

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04/22/25 • 8 min

If you’ve ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I’m breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don’t need ten different offers to build a successful business – you just need three.

We’ll walk through what these three core offers are, how they work together to guide your clients through a natural buyer’s journey, and why starting with low-ticket offers is not the move if you’re serious about making consistent, scalable revenue.

This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.

What You’ll Learn in This Episode

The role of an offer ecosystem in creating sustainable revenue.
The three offers you actually need to start with (and why they matter).
Why your Headliner Offer is the foundation of your reputation.
The difference between After Party vs. Encore offers—and when to use each.
Why “just one more offer” won’t solve your income problems.

"Don’t build 17 different offers. Build three brilliant ones and take your clients on a journey through them."

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceels-lockley.myflodesk.com/sisters-of-service

Join my Community

Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

Create an industry-leading offer ecosystem with me 1:1: