SocialMinds - A Social Media Marketing Podcast

This week on Social in Six, we’re discussing Instagram’s test to show public share and comment post metrics and its new kind of collaborative post, YouTube’s new Shorts features, TikTok’s rules on realistic AI content, and Meta’s strict advice for Groups admins. We also talk about X (formerly Twitter) plans to move forward with official user identification.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].

Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit event, as well as revealing the reasons that WhatsApp Pay was suspended by Brazil’s government just one week after its launch - paving an uncertain path for Facebook’s Project Libra. Finally we talk about the latest addition to Instagram Shopping - something that small businesses and creators will be very, very happy to hear. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to [email protected].

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Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly’s creative director Michael Lee, to find out the process behind every self-deprecating billboard or tweet. The impressive part? Oatly has successfully scaled with just three copywriters, no CMO and no TOV guidelines across global markets. In this, Michael explains the importance of TOV and language, why having a marketing director hurts progress, and how a brand can be 100% serious about its cause, without taking itself seriously at all. This episode is a lesson in unapologetic fun, meaningful action and doing things differently.

This week on Social in Six, we discuss the new details uncovered about Twitter’s Super Follows and the addition of newsletter sign up buttons in creator’s profiles. We reveal the latest efforts from Instagram to keep creators onside, like new content approval processes and the ability to tag two brands in one ad. Plus we explain why Facebook will keep creator products free until 2023. Finally we discuss YouTube Shorts’ UK launch and the new Pinterest feature that will help shoppers on the platform. Got a question or suggestion for the Social Minds podcast? Contact us at [email protected]

This week on Social in Six, we’re covering several new updates from Twitter and Instagram, a few from LinkedIn and plenty from Snapchat. We discuss Twitter’s upcoming subscription model, Twitter Blue, and everything we know about it so far, plus the relaunch of verification and several new features the platform has added to its audio feature Spaces. Over at Instagram we discuss the platform’s new shopping tab for exclusive product launches, the ability to post on desktop and a new feature to monetise Reels. Finally we reveal the new features that LinkedIn has added for events and livestreams, and all the new features announced at Snap’s annual partner summit. Got a question or suggestion for the Social Minds podcast? Contact us at [email protected].