Ep. 157 - Answered: How should we use data without cookies?

10/27/21 • 5 min

SocialMinds - A Social Media Marketing Podcast

Since Apple’s iOS 14.5 update, 96% of US users have opted out of ad tracking - and we can assume the trend is similar in the UK. In this episode, find out what data your brand is losing and how to build your strategy back better.

Have a question or suggestion for the Social Minds podcast? Get in touch at [email protected]

Have a question or suggestion for the Social Minds podcast? Get in touch at [email protected]

Previous Episode

Ep. 156 - SOCIAL IN SIX [042]

In this week’s Social in Six, we’re discussing Instagram’s LIVE Practice Mode and scheduling, desktop posting as well as customisable link stickers. We’ll be covering Pinterest’s new redesign and all the new features that come with it, and we’ll go over the placement Twitter is currently eyeing up for ads. Finally we talk about WhatsApp’s new shopping feature Collections, and the rollout of Twitter Spaces.

Got a question or suggestion for the Social Minds podcast? Contact us at [email protected]

Next Episode

Ep. 158 - We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker - Social Chain

TikTok’s advertising model has evolved enormously over the last year alone. No longer just a place to kickstart a dance challenge, TikTok Ads offer brands an affordable way to reach millions - and the app has an important role to play in the absence of third-party cookies.

In this episode, Social Chain’s media planning director Roxanne Parker reveals the key to creating a smart paid strategy on TikTok. We cover the benefits over using TikTok over other platforms, comparing its campaign manager, what a paid TikTok campaign is likely to cost you, and where creators come into play.

Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected]