Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap Inc
06/06/22 • 37 min
Gen Z’s favourite messaging app isn’t just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can’t elsewhere. In this episode, we’re joined by Snap Inc’s director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers’ evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach people up to 34yo when they’re being their true self online. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
Gen Z’s favourite messaging app isn’t just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can’t elsewhere. In this episode, we’re joined by Snap Inc’s director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers’ evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach people up to 34yo when they’re being their true self online. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
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SOCIAL IN SIX [054]
On this week’s episode of Social in Six, we’re talking about Instagram’s redesigned feed and a Stories test that could hide some content. We also discuss new business tools for Facebook Messenger, YouTube Ads and WhatsApp, as well as Snapchat’s recent eBay integration. Finally we cover Twitter’s update to incentivise replies.
Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
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SOCIAL IN SIX [055]
This week on Social in Six, it’s updates to Instagram’s profile display, TikTok’s new ad format Branded Mission, and Twitter Notes that have us talking. We’re also breaking down news from Facebook’s solution to a no-cookies future, YouTube’s lift on gambling and booze bans, and new research into LinkedIn post performance.
Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
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