Ep. 097 - SOCIAL IN SIX [014]

06/29/20 • 12 min

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SocialMinds - A Social Media Marketing Podcast

Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit event, as well as revealing the reasons that WhatsApp Pay was suspended by Brazil’s government just one week after its launch - paving an uncertain path for Facebook’s Project Libra. Finally we talk about the latest addition to Instagram Shopping - something that small businesses and creators will be very, very happy to hear. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to [email protected].

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Previous Episode

Ep. 096 - Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly’s creative director Michael Lee, to find out the process behind every self-deprecating billboard or tweet. The impressive part? Oatly has successfully scaled with just three copywriters, no CMO and no TOV guidelines across global markets. In this, Michael explains the importance of TOV and language, why having a marketing director hurts progress, and how a brand can be 100% serious about its cause, without taking itself seriously at all. This episode is a lesson in unapologetic fun, meaningful action and doing things differently.

Next Episode

Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are here to stay and which will revert back to normal one day in the hopefully not-too-distant future. Acast’s primary data on podcast listeners across all demographics is a crucial resource for creators and brands, which includes insight on sponsored reads versus branded shows and the time of day that people tune in.