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SOCIAL IN SIX [050]
03/14/22 • 13 min
This week on Social in Six, we’re covering TikTok’s 10-minute uploads update, as well as its new Agency Centre for creators. At Twitter, a podcasts feature has been spotted in testing, and at Instagram, replies on sponsored posts have been, too. We also discuss LinkedIn’s latest acquisition of marketing platform Oribi, and Reddit’s new Discover tab.
Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
This week on Social in Six, we’re covering TikTok’s 10-minute uploads update, as well as its new Agency Centre for creators. At Twitter, a podcasts feature has been spotted in testing, and at Instagram, replies on sponsored posts have been, too. We also discuss LinkedIn’s latest acquisition of marketing platform Oribi, and Reddit’s new Discover tab.
Got a question or a suggestion for the Social Minds podcast? Get in touch at [email protected].
Previous Episode
Get It Right: How Left-Brained Creative Led to the Decline in Advertising Effectiveness | Orlando Wood - System1 Group, IPA
Since 2006, effectiveness in creative advertising has been on a steady decline. While the industry at large speculates as to why, this week’s guest, Orlando Wood, in partnership with the Institute of Practitioners in Advertising (IPA), has completed two works of extensive research on the subject: Lemon, and Look Out. In this episode, Orlando reveals the visual trends causing audiences to detach, the styles and formats brands should adopt to remedy it, and all the data to back it up.
Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].
Next Episode
Don’t Fear the Feedback: Why Reviews Are Your Most Neglected Essential | Leah Silverlock, Trustpilot
Product reviews are 12x more trusted than product descriptions and sales copy. But lots of brands fear, undervalue or don’t actively invest in reviews. Trustpilot is on a mission to change that, all while improving their own brand trust on social. In this episode, we’re joined by its global head of social media and community, Leah Silverlock, to find out why it’s so important that businesses priorities reviews. We cover managing expectations, listening to different customer perspectives, and making the most of a bad reputation.
Got a question or suggestion for Social Minds? Get in touch at [email protected].
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