How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech
07/31/12 • -1 min
There are words that REPEL your customers...
Words that stop them—dead in their tracks—from buying whatever it is you’re selling.
Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers.
But today, on Social Triggers Insider, you’ll see what those words are, and MORE.
So grab a pen and paper and listen to the latest episode of Social Triggers Insider.
The Psychology of Language (with Michael Fishman)
In the below discussion, Michael Fishman and I talk about:
- How Your Words Shape The Perception Of Your Products and Services
- How to Eliminate Wallet Closing Words from Your Writing
- Why 100% Comprehension Is Vital For Businesses Communication
- The 4Cs of Crafting Language That WOWS Your Customers
That said, press play!
Download audio file (09-Social-Triggers-The-Psychology-of-Language.mp3)
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m so close to 100 reviews, and I need your help to get there
After you’re done listening to this discussion, I want you to share “one” thing you learned... and how you plan to apply it to your business... in the comment section.
Why? Because I want you to commit to growing your business, and I believe your comment will keep you accountable.
Want to know what my key takeaway was? It’s this:
Writing tip: “Don’t think OF the market. Think AS the market.” – @michaelfishman – Click to Tweet
Right click this link to save the audio as a MP3 file to your computer
The transcript is currently unavailable. Check back in a few days
Want to learn more about Michael Fishman?
For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories.
He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others.
Currently, among his equity roles are The Future of Health Now, an online health information community, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives.
Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do.
Now It’s Up to You...
What’s the ONE thing you learned from this discussion?
And how do you plan on using it to your advantage?
Leave a comment.
There are words that REPEL your customers...
Words that stop them—dead in their tracks—from buying whatever it is you’re selling.
Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers.
But today, on Social Triggers Insider, you’ll see what those words are, and MORE.
So grab a pen and paper and listen to the latest episode of Social Triggers Insider.
The Psychology of Language (with Michael Fishman)
In the below discussion, Michael Fishman and I talk about:
- How Your Words Shape The Perception Of Your Products and Services
- How to Eliminate Wallet Closing Words from Your Writing
- Why 100% Comprehension Is Vital For Businesses Communication
- The 4Cs of Crafting Language That WOWS Your Customers
That said, press play!
Download audio file (09-Social-Triggers-The-Psychology-of-Language.mp3)
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m so close to 100 reviews, and I need your help to get there
After you’re done listening to this discussion, I want you to share “one” thing you learned... and how you plan to apply it to your business... in the comment section.
Why? Because I want you to commit to growing your business, and I believe your comment will keep you accountable.
Want to know what my key takeaway was? It’s this:
Writing tip: “Don’t think OF the market. Think AS the market.” – @michaelfishman – Click to Tweet
Right click this link to save the audio as a MP3 file to your computer
The transcript is currently unavailable. Check back in a few days
Want to learn more about Michael Fishman?
For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories.
He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others.
Currently, among his equity roles are The Future of Health Now, an online health information community, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives.
Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do.
Now It’s Up to You...
What’s the ONE thing you learned from this discussion?
And how do you plan on using it to your advantage?
Leave a comment.
Previous Episode
How to Create Great Presentations (tips from the CEO of the top presentation design firm)
If you think, “Derek, I’ll never have to give a presentation,” consider this:
You may have to land a big client, create a compelling sales video, speak at a huge conference, or go on a job interview...
...It doesn’t matter. Each scenario requires a presentation, and if you want to get what you want, you better know how to nail it.
Question is how?
How to Create Presentations that Resonate
What’s the difference between a great and bad presentation?
You might think it’s all about the content, and while that may “sound” right, it’s false.
I know this because I learned it the hard way. Back when I started speaking, I was a smart guy with a mic on a stage. And while my information was solid, people rated my first ever presentation as “average.”
Average? Me? No...
I knew my content was top notch. I knew that everyone could benefit from what I shared. I knew if people implemented one tip they’d see a surge in sales.
But I didn’t ignore the feedback.
I bought LOADS of books about giving great presentations, watched all of the most popular TED talks, and practiced so much that my neighbors probably thought I was crazy.
Husband: “Why is Derek always talking to himself at 2am?”
Wife: “I don’t know, but lock the doors.”
And while I got MUCH better, I can tell you this: my presentation skills “tipped” from good to great after I stumbled on Nancy Duarte’s work.
I’m going share exactly what I learned in just a minute...
But first, no joke! A few months after I read one of her books, I gave a presentation and someone walked up to me and said “Derek, you were easily the best, most practical presentation at this conference.”
Then, another person said “I saw you speak and loved it. Rock on for that presentation. It’s one that sticks out for me.”
To say I’m thankful Nancy’s work is an understatement. Over the last 18 months I’ve been booked for more than 20 speaking engagements, and more conference directors keep referring me to other conference directors as an in-demand speaker about online marketing.
How cool is that?
But now it’s time I share the wealth... It’s now time that you learn exactly what I learned to create great presentations.
Instead of rehashing someone else’s work, I thought, “Hrm. I wonder if I could convince Nancy Duarte to come join me on Social Triggers Insider?”
Well, she said yes!
Introducing Nancy Duarte, CEO of Duarte Design
In the below discussion, Nancy Duarte spills all of her best tips about giving great presentations. These tips apply to any kind of presentation. Job interviews. Client meetings. Big conferences. And yes, even blog posts. You’re going to love it.
Also, leave a comment on this post to let me know you favorite piece of advice from Nancy Duarte. Additionally, if you have any interesting stories to share about your speaking engagements, tell those too.
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m currently at 74 reviews, and would love to get to 80 before the end of today.
Listen to this audio now, and learn:
- The different types of presentations—and how Nancy Duarte’s advice applies to all of ’em
- How to Create Your S.T.A.R moment (When you have to communicate ideas... even when you’re not presenting... this information is gold
- The 3 types of arguments—and how to use each of them
- The art of the repeatable soundbite (You’ll love this)
- And more
Right click this link to save the audio as a MP3 file to your computer
Right click this link to save the transcript as a PDF file to your computer.
Want to know more about Nancy Duarte?
Nancy Duarte is the founder and CEO of
Next Episode
The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
Before you become a highly-paid expert, you must first BE an expert.
Yep...
That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert.
“How?”
Ever since Malcolm Gladwell released Outliers, the world believes it takes 10,000 Hours or 10 years to become an expert.
But what if I said “FORGET years!”
In the latest Social Triggers Insider master class, Tim Ferriss shares a simple framework for becoming an expert in weeks... or even DAYS.
How to Become World-Class At Anything In Days (Not Years)
In the below discussion, the New York Times best-selling author Tim Ferris and I talk about:
- A simple but POWERFUL method for learning anything in weeks instead of years
- How the fear of public failure can drive you to do anything
- How to make a monumental task idiot-proof by using Warren Buffett’s “Margin of Safety”
- DS3: The secret behind the 4-part framework for mastering anything
- And much, much more.
(Also, if you scroll down, you’ll notice I have a promotion that’s running. Check it out!)
Download audio file (10-Social-Triggers-How-to-Master-Anything-In-6-Months-with-Tim-Ferriss.mp3)
What’s your BIGGEST insight from this episode of Social Triggers Insider? Share it in the comment section.
Right click this link to save the audio as a MP3 file to your computer
The transcript is currently unavailable. Check back in a few days
Now, here’s what I want you to do...
Step 1: How will becoming a highly paid expert impact your life? Leave a comment and let us know!
Step 2: Follow me on Twitter, and share a link to this promotion with at least 1 friend.
Step 3: Grab a copy of 4-Hour Chef on Amazon (the hardcover version) (aff).
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, leave an honest review.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/social-triggers-insider-with-derek-halpern-53407/how-to-eliminate-wallet-closing-words-from-your-emails-sales-pages-and-2707269"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to eliminate “wallet closing words” from your emails, sales pages, and speech on goodpods" style="width: 225px" /> </a>
Copy