Social Triggers Insider with Derek Halpern
Derek Halpern
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There are three types of people – who are you?
Social Triggers Insider with Derek Halpern
11/18/13 • -1 min
According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world.
Givers. Takers. And Matchers.
Which one are you?
And does it matter?
As you’ll soon see, the answer is YES.
The most successful people in the world are Givers. But some of the least successful people are also givers.
What separates the two?
A Discussion with Adam Grant, NYT Best-Selling Author of Give and Take
(If you can’t see the audio player, here’s the MP3 link).
If you dig this podcast, make sure you say hello to Adam Grant on Twitter. Here’s the link.
In addition to talking about these three types of people, we also cover:
- Why some givers succeed while others fail
- How using this one phrase will help you get more donations (this works for non profits and crowd-funding)
- The ONE thing you should consider before you help anyone
- And more.
When you’re done, share two separate stories in the comments:
1. Tell me about a time when you offered someone help – and it paid off for you and them.
2. Tell me about another time when you offered someone help – and it came back to bite you.
Leave a comment below.
Also – if you loved this discussion, I can be sure that you’ll love his book, Give and Take. Pick it up on Amazon right here: Give and Take(aff).
Do you dig this podcast? Leave a review on iTunes. More reviews helps us with our rankings. Help a brother out!
How to Make Better Decisions In Life And Work
Social Triggers Insider with Derek Halpern
04/01/13 • -1 min
A few weeks ago, this guy asked me “Should I quit my job to start my own business?”
This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like:
“Should I quit my job?”
“Should I start a business?”
“Should I invest in my education?”
“Should I end my relationship?”
“Should I fire an employee?”
And that’s why today I’m excited to share this new podcast with Dan Heath, a NYT best-selling author of two (and soon to be three) books.
Decisive: How to Make Better Decisions in Life and Work
Before you jump into this podcast, I want you to think about a tough decision you’re currently trying to make. Then I’d like you to imagine how much better you’ll feel when you finally MAKE THAT DECISION.
Why?
Because when you’re done listening to this podcast, you’ll learn how YOU can make better decisions in life AND work. I’ll also reveal how you can win a free copy of their new book.
Who is Dan Heath? Dan Heath is the NYT best-selling author of Made to Stick and Switch. And now he’s got a NEW book that he just released called Decisive: How to Make Better Decisions in Life and Work (affiliate link). As you’ll hear in the podcast, this book shows you how to make tough decisions the RIGHT way.
Now leave a comment below.
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.
Right click this link to save the audio as a MP3 file to your computer
The transcript for this podcast is not available... yet. Please check back.
How People Make Decisions (and How it Helps You Grow Your Business)
Social Triggers Insider with Derek Halpern
01/26/12 • -1 min
What makes people buy one product over another?
Why is discounting HORRIBLE for your business?
Or, more broadly speaking, how do people make ANY decision?
The answer lies inside your brain...
...and to help you understand how it works, I’ve got the New York Times best-selling author Jonah Lehrer on the latest edition of Social Triggers Insider.
How People Make Decisions, a Discussion with the NYT best-selling author Jonah Lehrer
By now you know that smart entrepreneurs who want to use the web to attract leads and sales must master the fields of psychology and human behavior.
And that’s why you’ll love this Social Triggers Insider master class with Jonah Lehrer. Just press play!
Right click this link to save the audio as an mp3 to your computer
And then, when you’re done, as part of our “little deal,” if you absolutely loved this Social Triggers Insider master class, share it with 3 friends. Thanks :-).
Anyway, here’s what you’ll learn:
- Why you should never discount your products (Hint: when you do, you may be training the pain center in your customers’ brain)
- How one company convinced me to drop a grand with the “painless sales technique.”
- Why people make decisions with their emotions (Hint: If we were all like Spock, we’d be doomed)
- And much, much more.
Notes:
1. Jonah Lehrer’s book “How We Decide (aff)” is a great read. The one story about how one fireman narrowly escaped death will blow your mind.
2. Jonah Lehrer’s new book “Imagine: How Creativity Works (aff)” comes out in March, and I’ve already got it on preorder.
3. Here’s a link to Jonah Lehrer’s blog Frontal Cortex, which is hands-down, one of my favorites. It’s about some nerdy stuff like neuroscience, but hey, you read Social Triggers, so you’re into that :-).
Mp3 Download and Transcript
Right click this link to save the audio as an mp3 to your computer.
If you prefer the transcript, right click this link to save the transcript.
Now I Pass It To You...
What did you think of this Social Triggers Insider?
Leave a comment and let me know.
Additionally, if you haven’t seen the other Social Triggers Insider master classes, here’s a recap:
Tim Ferriss On Suicide, Fear of Failure, And The Secret to Success
Social Triggers Insider with Derek Halpern
05/05/15 • -1 min
Tim Ferriss thought about killing himself...
...Now he’s a best-selling author, wildly successful investor, and entrepreneur.
On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became the Tim Ferriss we know today.
And you can listen to the whole thing for free.
We go deep.
People always ask Tim questions like, “How do you sell so many books, “how do you land equity deals,” and “how do you get so much traffic?”
But those questions are misguided.
Here’s why:
There are other battles fought – and won – behind the scenes. And These skirmishes, while rarely talked about, have the biggest impact on whether you live a status quo life or an exceptional life.
Want to know more? Tim and I talk about all of this and more on the podcast.
Download audio file (22-Tim-Ferriss-On-Suicide-Fear-of-Failure-and-The-Secret-to-Success.mp3)
(And here’s the MP3 download link)
Note: Want the transcript? Download it right here.
More specifically, we’ll cover:
The quickest way to cure any bad mood (use this when you’re feeling down, mad, or just need a pick-me-up)
What happens when people crack under pressure – and how to prevent it from happening to you.
How to eliminate the fear of failure TODAY
And of course: how Tim Ferriss became the Tim Ferriss we know today (a best-selling author, wildly successful investor, and entrepreneur).
Now listen to the podcast.
And if you have any experience with anything we talked about, I’d love for you to open up in the comments.
Both Tim and I talk about the good and the bad. And it’s OKAY if everything isn’t as perfect as it seems on the outside.
Share your story in the comments.
Show Notes:
1. The Tim Ferriss Show (His podcast)
2. The Tim Ferriss Experiment (his tv show)
3. “Productivity” Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me)
P.S. I’ve had an on and off again relationship with podcasting. And while this is the first podcast I released in more than a year, I believe it was worth the wait. So listen to it today.
How to Eliminate “Wallet Closing Words” From Your Emails, Sales Pages, and Speech
Social Triggers Insider with Derek Halpern
07/31/12 • -1 min
There are words that REPEL your customers...
Words that stop them—dead in their tracks—from buying whatever it is you’re selling.
Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers.
But today, on Social Triggers Insider, you’ll see what those words are, and MORE.
So grab a pen and paper and listen to the latest episode of Social Triggers Insider.
The Psychology of Language (with Michael Fishman)
In the below discussion, Michael Fishman and I talk about:
- How Your Words Shape The Perception Of Your Products and Services
- How to Eliminate Wallet Closing Words from Your Writing
- Why 100% Comprehension Is Vital For Businesses Communication
- The 4Cs of Crafting Language That WOWS Your Customers
That said, press play!
Download audio file (09-Social-Triggers-The-Psychology-of-Language.mp3)
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. I’m so close to 100 reviews, and I need your help to get there
After you’re done listening to this discussion, I want you to share “one” thing you learned... and how you plan to apply it to your business... in the comment section.
Why? Because I want you to commit to growing your business, and I believe your comment will keep you accountable.
Want to know what my key takeaway was? It’s this:
Writing tip: “Don’t think OF the market. Think AS the market.” – @michaelfishman – Click to Tweet
Right click this link to save the audio as a MP3 file to your computer
The transcript is currently unavailable. Check back in a few days
Want to learn more about Michael Fishman?
For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories.
He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men’s Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others.
Currently, among his equity roles are The Future of Health Now, an online health information community, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives.
Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do.
Now It’s Up to You...
What’s the ONE thing you learned from this discussion?
And how do you plan on using it to your advantage?
Leave a comment.
The #1 Sales Killer On Your Site—And How to Get Rid Of It For Good
Social Triggers Insider with Derek Halpern
03/21/12 • -1 min
How would you enjoy suddenly having an influx of people, “chomping at the bit,” ready to buy whatever it is you’re selling?
It would be insanely great!
But what holds those people back... preventing you from experiencing the surge that you deserve... is something that I believe 95% of people (and businesses) suffer from.
I call it the “customer coma.”
So, first, I’ll tell you all about it... and then I’ll give you the “smelling salts” you need to eliminate it forever.
How People Accidentally Lull Their Customers Into A Coma (Do you make these 3 mistakes?)
Like this video? Share the tweetable.
“You don’t need to be interesting to not be boring.” – Click to Tweet
How To Wake Up Your Customers with Sally Hogshead’s 7 “Fascination Triggers”
Now that you watched that video...
If you want to captivate your readers and customers with wonder, awe, and fascination, you’ll love this discussion with Sally Hogshead.
You’ll learn the 7 Fascination Triggers that are proven to persuade people to take action.
And this isn’t opinion... it’s fact.
Sally conducted a research study with a major marketing organization and stumbled on these triggers after analyzing the data.
So, without further ado, listen to this edition of Social Triggers Insider now. Just press the play button the audio player below.
Who is Sally Hogshead? Sally is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker, with proprietary research published by both HarperCollins and Penguin. She’s also the author of the GREAT book “Fascinate: Your 7 Triggers to Persuasion and Captivation” and the founder of the newly released website How To Fascinate. She also blogs at her blog SallyHogshead.com
As a matter of fact, did you know there are 49 different personality types? Find out which one you are by checking this out.
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.
For a quick summary, here’s what you’ll learn during this episode of Social Triggers Insider:
- How Marilyn Monroe captivated the world with what’s known as a wet voice... and then you’ll see how you can apply it to your business.
- How to keep people on the edge of their seats... waiting for whatever it is you’re selling... and then happily buying it with little to no questions asked.
- Why people do things they’re not supposed to do... and how you can take advantage of that to pull in more sales.
- Plus... you’ll find that everything we talk about during this masterclass is backed up by DATA.
- And much, much more
Right click this link to save the audio as a MP3 file to your computer.
Right click this link to save the transcript as a PDF file to your computer.
What Should You Do Now?
You’ve learned about what I call “the customer coma,” and studied the 7 Fascination triggers from my discussion with Sally Hogshead. Now it’s time to put this knowledge to work...
Follow this simple 3-step formula:
Step 1: Pick A Fascination Trigger
Before you write your next piece of content, decide which fascination trigger you’d like to press. There...
How Street Artist Marc Ecko Launched A Billion Dollar Clothing Company
Social Triggers Insider with Derek Halpern
01/01/19 • -1 min
Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company.
You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school.
He didn’t last long though, and he soon dropped out to launch a clothing company.
He shares everything on this new Social Triggers Insider podcast, and here’s why I’m excited to share this with you:
Marc Ecko’s Secrets to Success in Business
Here are 5 reasons why you should listen to this podcast today:
1. This isn’t some “rosy” tale of crazy success. Yes, he built one of the largest clothing companies, but he flirted with failure and beat it. It’s inspiring.
2. He’s a commercial artist. He never “sold out,” but he did turn his art into a successful business. All business owners should take note.
3. If you’ve ever stressed about designs or logos, you’ll see what Marc Ecko – the street artist – thinks about logos. It might surprise you.
4. Have you ever thought, “It’s gotta be hard to build a business based on creativity?” If yes, you’ll see how Marc Ecko makes it sound like anyone can do it.
5. And more.
“Logos are guns without ammo” – Marc Ecko – Click to Tweet
When you’re done, leave a comment sharing your BIGGEST insight – and how it’s going to help you.
Or, have you ever walked away from pursuing one of your dreams because you went after what you thought was “more stable?” What happened? Share your story as inspiration!
Also, one more thing...
As I mentioned on the podcast, Marc Ecko has a new book out. It’s called Unlabel: Selling You Without Selling Out.
I received an advanced copy and read it in like 2 days. It was a book I just couldn’t put down. If you’re a creative, and you’re looking to make a living from your work, I believe this book will be the book you reference for years to come.
So, I highly suggest you pick up the book here on Amazon. That’s an affiliate link, but trust me – it’s not for the commissions. I use book sale numbers to ensure I continue to land the BEST guests on Social Triggers Insider. Period.
I should also note: By now, as a Social Triggers subscriber, you probably know I’m an avid reader, successfully reading a few books each week. And I can honestly say this is one of the better books I’ve read in the last 12 months.
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. There are 317 of them and we need to hit 350!
Right click this link to save the audio as a MP3 file to your computer
The transcript for this podcast is not available... yet. Please check back.
Social Triggers is hiring an online training course product developer. More details right here
HA! You won’t BELIEVE what this guy did at dinner. And that’s why he’s successful.
Social Triggers Insider with Derek Halpern
03/20/14 • -1 min
I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is...
...But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily shocked). This story reveals an important insight into why Adam was able to become so successful and has been able to inspire such change. You’re going to love it!
Here’s what happened...
Adam was at a nice restaurant in NYC eating a fancy steak dinner. After backpacking, on a shoe string budget, all over the world, I could only imagine how great that steak must have tasted.
He was invited to this dinner because he had interviewed for a prestigious consulting company and they were going to offer him a job. The company took everyone out to celebrate with steak and champagne.
He finished his steak and watched as the waiter began clearing plates. That’s when he noticed another, perfectly cooked, UNTOUCHED steak on a plate being taken from the youngest female partner at this consulting company. All she ate was the vegetables and left the juicy steak behind.
Imagine what must have been going through Adam’s mind – what would have been going through YOUR mind if you were in his position. He was thinking, “I want that steak.”
So he did what most of us would never have the cojones to do: he SNATCHED that steak off the woman’s plate.
OMG.
Reading this story in his book, I got embarrassed FOR him. Because really, who does that?
But what’s strange is this:
The fact that he had the confidence to do it is what mattered. Adam tells the WHOLE story on this new Social Triggers Insider podcast.
(If you can’t see the audio player, here’s the MP3 link).
And you’ll hear more than just this steak story in this new podcast. His new book is, I think, a collection of “the principles that separate winners from losers,” but we don’t just talk about the book.
Instead, I get him to reveal stuff he doesn’t even mention in his book or in other interviews. Things like:
The ONE secret to success most people NEVER talk about.
The Big Reason Why You Need To “Do Something On The Side.”
The BEST way to deal with naysayers.
And more.
So listen to this today.
And I highly suggest you buy his book “Promise of a Pencil.”
And then here’s what I want you to do:
Leave a comment telling me what you’re trying to build, and WHY you’re doing it. Who are you helping? What’s your big mission? Describe what you want to do in detail.
I will pick 10 people who leave a comment to send a copy of this book to. It won’t be random. I’m going to pick the comments I like most. So leave one now and I’ll pick the winners on Friday, March 21st, at 5pm Eastern.
I should also mention that, whether you leave a comment or not, you really should pick up this book. His memoir was a quick, inspirational read. And he’s donating ALL of the proceeds from the book to his non-profit, Pencils of Promise. So just getting this book could help a kid get access to education.
Personally – I plan on buying a copy for myself, and for a friend.
To Sell is Human by Dan Pink (Free Audio Download)
Social Triggers Insider with Derek Halpern
01/03/13 • -1 min
This guy spits in the face of “old school sales tactics,” and I’m happy that he did it.
Here’s the deal:
We live in a world where we’re all in sales. You. Me. Everyone.
Whether we’re trying to convince our bosses to give us a raise, persuade our children to do their homework, enticing investors to part with their money, or turning a prospect into a client, we’re all in the selling business now.
The problem is there are some sleazebag salesman that give honest people like you and me a bad rep.
What’s weird is, I thought these hucksters were just bad people, but I’ve come to discover otherwise. It turns out that some old school sales trainers actually teach their students to lie to get the sale...
Head meet desk.
Introducing Dan Pink’s “To Sell is Human”
That’s where “this guy” comes in though...
Meet my man Dan Pink. He’s the New York Times best-selling author of books like Whole New Mind and Drive, and he’s got one of the most viewed TED talks on the internet. (He made science go viral)
Well, he’s got a new book that just came out that slams these old school sales tactics, and he shows us THE NEW WAY to sell without being sleazy, slimy, or salesy...
...And I persuaded him to reveal some of his TOP TIPS for selling in 2013 and beyond on my podcast Social Triggers Insider.
Download audio file (12-Social-Triggers-The-Right-and-Wrong-Way-To-Sell-In-2013-with-Dan-Pink.mp3)
Note: The bonuses are no longer available, but we still recommend you pick up the book. As I mention on the podcast, you’ll learn the ins and outs of selling and more.
Quick Question For You...
Have you ever had a HORRIBLE—or FANTASTIC—experience with a salesperson?
Share your story in the comments.
What made it great? What made it bad? Be as specific as possible, but please refrain from mentioning specific company names.
Also, if you liked what Dan Pink had to say, I suggest you grab his new book “To Sell is Human” on Amazon right here (it’s 45% off) (aff)
What do we cover in this master class?
- The 3 myths of becoming great at sales (hint: there’s no “selling gene”)
- The definitive answer to “Is selling ethical?”
- How to Close More Deals Without Compromising Your Values
- The secret behind selling confidently (Warning: if you don’t, you’re toast)
- The NEW “ABCs” of Selling (and How to Take Advantage Of Them)
- The Contrast Principle (It’s The Secret Weapon Of Great Persuaders)
- The Big Problem With Being An “Empathetic Salesman” (and What To Do Instead).
- And More.
Did you know Social Triggers Insider is now on iTunes? If you enjoy this series, please take a few seconds and leave an honest review. It would be a huge help.
Right click this link to save the audio as a MP3 file to your computer
The transcript for this podcast is not available... yet. Please check back.
Crazy magician shares GREAT marketing and psychology tactics
Social Triggers Insider with Derek Halpern
10/07/13 • -1 min
A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone.
The title grabbed me by throat and said, “Take me home.”
So I did.
As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good.
And it got better.
While reading, I noticed I was taking a ton of notes – lessons about business, life, marketing, and psychology. And that’s when I decided, I’m going to get Alex Stone on my podcast if it kills me.
(I got your back :-D)
Luckily, he wasn’t too hard to track down, and today I’m PUMPED to share our discussion with you.
Fooling Houdini: What magicians, jugglers, and psychics can teach you about marketing
What can the world of magic teach you about becoming a better salesman and marketer? This deep dive discussion with Alex Stone, New York Times best-selling author of Fooling Houdini (affiliate) will reveal the answer.
More specifically, you’ll learn:
- Why “experts” aren’t always right. And when they’re wrong, they’re REAL wrong.
- The secret to becoming a master performer (as it relates to magicians, salesmen, communicators, and more).
- Why jugglers drop the ball at least once (and how this helps you WOO your customers).
- The psychological principle behind a multi-billion dollar industry – and how you can take advantage of it.
- And much more.
A short while into this podcast, we reveal a story about why experts aren’t always right. And when they’re wrong, they’re real wrong.
So, what I want you to do is this:
After you hear that story, tell me about a time when an expert was wrong in your life. It could have been a teacher, a family member, a boss, anything. What happened? Leave a comment.
Also...
Did you know Social Triggers Insider is now on iTunes?
If you enjoy this series, please take a few seconds and leave an honest review. There are 322 reviews and with your help, we can hit 350. You see, I could sell discussions like this, but I choose to give them away for free. All I ask in return is a little review ;-).
Right click this link to save the audio as a MP3 file to your computer
The transcript for this podcast is not available... yet. Please check back.
Social Triggers is hiring an online training course product developer. More details right here
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FAQ
How many episodes does Social Triggers Insider with Derek Halpern have?
Social Triggers Insider with Derek Halpern currently has 23 episodes available.
What topics does Social Triggers Insider with Derek Halpern cover?
The podcast is about Social, Public, Web, Marketing, Media, Psychology, Podcasts, Internet, Business, Advice and Online.
What is the most popular episode on Social Triggers Insider with Derek Halpern?
The episode title 'There are 2 types of passion: One is good. The other is very bad.' is the most popular.
How often are episodes of Social Triggers Insider with Derek Halpern released?
Episodes of Social Triggers Insider with Derek Halpern are typically released every 34 days, 23 hours.
When was the first episode of Social Triggers Insider with Derek Halpern?
The first episode of Social Triggers Insider with Derek Halpern was released on Jan 5, 2012.
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