Are Facebook Mobile Ads Really Better Than Desktop Ads?

04/22/20 • 8 min

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A whopping 79% of Facebook users only access Facebook via mobile devices and 19% of Facebook users access the network via both phones and computers. In today’s Social Media Lab experiment we’ll test Facebook mobile ads vs desktop to see which one performs better. Our Hypothesis: Facebook mobile ads have a lower CPC and result in more link clicks than desktop ads. Read the full post here https://www.agorapulse.com/social-media-lab/facebook-mobile-ads-vs-desktop-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

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Wide or Square Image Ads on Twitter- Which is Best? ($1000 Experiment)

Does the aspect ratio of your Twitter ads really matter? It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter. Read the full post here: https://www.agorapulse.com/social-media-lab/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

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Are Reddit Ads More Cost Effective Than Twitter Ads?

You might wonder, “Why should I advertise on Reddit?” Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science. In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again? Read the full post here https://www.agorapulse.com/social-media-lab/reddit-ads-vs-twitter-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.