Social Media Lab

Social Media Lab Instagram Marketing Survey 2021

Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired?

The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.”

The following information will give you insight into how the average Instagram user utilizes Instagram daily.

Instagram Marketing Survey 2021 Results

Highlights from the Instagram Marketing Survey:

Instagram marketing was very important or extremely important to 64.77% of survey respondents.

• 66.27% spend between 1-3 hours on Instagram daily.
• 90.75% view Instagram Stories.
• Instagram Reels are viewed by 68.96% of those surveyed.
• 94.93% post at least once per week to the Instagram feed.

Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/

You might wonder, “Why should I advertise on Reddit?” Most marketers have ignored the platform. 41% of Reddit users do all or almost all of their shopping online, compared to only 24% of those surveyed that are non-Reddit users, according to Civic Science. In a previous Social Media Lab experiment, we found that Reddit ads had a much lower CPC than Facebook ads. Today, we’ll compare those same Reddit ads to Twitter ads. Will Reddit win again? Read the full post here https://www.agorapulse.com/social-media-lab/reddit-ads-vs-twitter-ads/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

LinkedIn can be confusing for most users and brands. The things that work on Facebook, Instagram, and Twitter don’t always work on LinkedIn. To fully understand and leverage LinkedIn you need an expert in your corner. So, we invited LinkedIn expert Judi Fox onto the Social Media Lab LIVE show recently to discuss various ways to get ahead of the competition on LinkedIn. We’re going to cover these five tactics to help you crush it on LinkedIn: Best post types on LinkedIn Should posts be short or long on LinkedIn? Hashtag strategies for LinkedIn Best LinkedIn copy to use Should links be in the comments on LinkedIn? Read the full post here https://www.agorapulse.com/social-media-lab/text-instagram-image-posts/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

Does the aspect ratio of your Twitter ads really matter? It turns out, it does by a landslide. Twitter reported 885 million in ad revenue in Q4 2019, In this episode, we'll cover some important details you'll need to know when you're advertising on Twitter. Read the full post here: https://www.agorapulse.com/social-media-lab/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.

This is episode 2 in our series to find out which social network gets the lowest cost per click. Today, we're testing identical ads on Facebook and Instagram in an isolated experiment to compare CPC and other results. Are you advertising on the right network? Let's find out on today's social media lab. Read the full post here https://www.agorapulse.com/social-media-lab/instagram-ads-facebook-ads-test/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.