Small Business PR

Send us a text to get more PR resources for your product biz!

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!
Here’s What We Cover In the Episode and More:

• How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!
• Aligning the pitch with the angle to capture journalist's attention.
• The power of local media and building a solid presence in your community.
• Why being seen and trusted is key for small businesses.
• The nitty gritty of pitching process and connecting with journalists.

In the competitive world of small business, being seen and trusted is the name of the game! When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!

You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!
Here’s What We Cover In the Episode and More:

• Why email marketing matters for small biz owners.
• Strategies for creating effective email sequences.
• Balancing content and product promotion in email.
• Creating engaging and non-pushy sales emails.
• Welcome sequence as a revenue-generating tool.
• Getting customers back with abandoned cart emails.
• Keeping the love alive with post-purchase emails.

Email marketing is an indispensable tool for small business owners looking to drive sales and build lasting customer relationships. By implementing the essential email sequences —welcome sequences, abandoned cart sequences, and post-purchase sequences— you'll craft an email marketing game plan that's as engaging as it is profitable!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!

How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or having lots of "famous friends". Tune in if you want to truly stand out in this saturated online space and create content that engages and converts, because people want to buy from people!

Here’s What We Cover In the Episode and More:

• Strategies for growing Instagram followers.
• Building personal branding on social media.
• Crafting relatable and simple content.
• Techniques for engaging audiences.
• Selling products through compelling stories.
• The “Inventor’s Journey” in marketing.
• Visual storytelling in digital marketing.
• Addressing consumer pain points in sales.
• Insights into consumer psychology and buying behavior.
• Tips for E-commerce and sales pages.
• Simplifying language for better engagement.
• Trends in online content creation and coaching.

Authenticity is the key to unlocking the true potential of your brand; just ask Sun Yi, who grew his Instagram from 60K to 130K by ditching jargon for genuine, relatable stories. Simplify your message like you’re speaking to a friend, not a boardroom— trust me, no one is impressed by corporate-speak. Remember, it’s not about sounding smart; it’s about making your audience feel seen and understood.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Sun Yi on Instagram: https://www.instagram.com/sun.yi/?hl=en
• Check out his website: https://sunyi.co/

Send us a text to get more PR resources for your product biz!

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business

In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don't work and why podcasting stands out as a credible and authoritative approach.

Join me as I outline the three critical reasons why you should make guest podcasting a priority in your PR and marketing efforts.

Key Points:

• Boosting SEO and Earning Backlinks: I'll explain how appearing as a podcast guest can significantly improve your SEO and provide valuable backlinks to your website, driving long-term traffic and audience growth.
• Building Trust and Expanding Your Network: I'll share insights on how guest podcasting can help you tap into established audiences, build trust quickly, and expand your network in meaningful ways.
• Creating and Repurposing Content: Discover how a single podcast appearance can provide you with a wealth of content to repurpose across your social media channels, streamlining your content strategy.

I also share my personal journey and effective pitching strategies, emphasizing the importance of exploring diverse topics relevant to your business. For more in-depth strategies and to learn about my proprietary pitching method, visit my website at www.gloriachoupr.com and check out my PR Secrets Masterclass.

Tune in to gain actionable insights and connect with me on social media @GloriaChouPR. Whether you're thinking of starting your own podcast or planning to guest on others', this episode is packed with valuable advice to help you leverage podcasting for your small business's PR and growth.
Also if you ever wonder how to get into a podcast even if you've never pitched or been interviewed before, here’s a video episode I created for that:
EPISODE 04: HOW TO PITCH AND GET ONTO ANY PODCAST EVEN IF NO ONE KNOWS WHO YOU ARE

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Send us a text to get more PR resources for your product biz!

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!

Here’s What We Cover In the Episode and More:

• Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.
• Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.
• How to master DIY public relations and land media exposure without the need for a large budget.
• Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.
• How to measure the return on investment for your content and prioritize activities having long-term value.

By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941