Small Business PR

How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or having lots of "famous friends". Tune in if you want to truly stand out in this saturated online space and create content that engages and converts, because people want to buy from people!

Here’s What We Cover In the Episode and More:

• Strategies for growing Instagram followers.
• Building personal branding on social media.
• Crafting relatable and simple content.
• Techniques for engaging audiences.
• Selling products through compelling stories.
• The “Inventor’s Journey” in marketing.
• Visual storytelling in digital marketing.
• Addressing consumer pain points in sales.
• Insights into consumer psychology and buying behavior.
• Tips for E-commerce and sales pages.
• Simplifying language for better engagement.
• Trends in online content creation and coaching.

Authenticity is the key to unlocking the true potential of your brand; just ask Sun Yi, who grew his Instagram from 60K to 130K by ditching jargon for genuine, relatable stories. Simplify your message like you’re speaking to a friend, not a boardroom— trust me, no one is impressed by corporate-speak. Remember, it’s not about sounding smart; it’s about making your audience feel seen and understood.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Sun Yi on Instagram: https://www.instagram.com/sun.yi/?hl=en
• Check out his website: https://sunyi.co/

Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!

Here’s What We Cover In the Episode and More:

• Trae Bodge’s background and expertise
• How to create effective gift guides
• Tips for pitching products to writers
• Importance of product samples and packaging
• Affiliate links and discount strategies
• Building relationships with lifestyle writers
• Optimizing PR efforts for holiday seasons

Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about selling to everyone, it’s about being unforgettable to the right people.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=en
• Substack: https://traebodge.substack.com/p/welcome-to-my-substack-september
• Twitter: https://x.com/truetrae
• YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAw
• TikTok: https://www.tiktok.com/@tipswithtrae
• Visit her website: https://truetrae.com/

From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!

Here’s What We Cover In the Episode and More:

• Sharing your story with the press positions you as an innovator and an industry leader.
• Media exposure can deter competitors by showcasing your expertise.
• Journalists value fresh perspectives and bold opinions over unanimous agreement.
• Confidence in your viewpoint is essential to being seen as a credible expert.
• You don’t need flawless logistics or operations to pitch your story.
• Public relations is an accessible way to grow your business without relying on ads or agencies.
• Sharing your story can unlock credibility, opportunities, and a stronger market presence.

Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you’re just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Our special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this information is invaluable because the world of online shopping is only going to continue to grow.

TOPICS WE COVER IN THIS EPISODE:

• Why you should consider launching a physical product
• Utilizing the audience you already have
• How to compete in the sea of people on social media
• The mindset of a six-figure business owner
• Focusing on one social channel to connect with your audience
• The importance of getting traction on Google
• How to collaborate with the right influencers
• Making it easy for people to buy from you
• Using coupons to get more revenue
• How to leverage the power of an email list
• Why people want authenticity

Resources Mentioned:

• Visit Kerrie’s Website: http://www.kerriefitzgerald.com
• Follow Kerrie on Instagram: http://www.instagram.com/kerrie.a.fitzgerald
• Listen to Kerrie’s Podcast: http://www.kerriefitzgerald.com/podcast
• Get Kerrie’s Signature Course for E-Commerce Brands: https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy
• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

In this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making connections, following up, staying organized, and so much more.
TOPICS WE COVER IN THIS EPISODE:

• How to lead with value
• The importance of making genuine connections with people
• Why you don’t need tons of experience to get featured
• Being strategic about who you’re pitching to
• How to take advantage of social media
• Finding the right person to join your team
• The importance of having a good follow-up strategy
• How to keep your outreach organized
• Making it clear that you’ve done your research on people you’re reaching out to
• Making a good first impression
• How to handle rejection

Resources Mentioned:

• Connect with Emi on LinkedIn- https://www.linkedin.com/in/emihockett
• Follow Emi on Instagram- https://instagram.com/emi_hockett?utm_medium=copy_link
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram