Small Business PR
Gloria Chou
1 Creator
1 Creator
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.
With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.
Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.
The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!
Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
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Top 10 Small Business PR Episodes
Goodpods has curated a list of the 10 best Small Business PR episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Small Business PR for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Small Business PR episode by adding your comments to the episode page.
Biggest Mistakes I Made in 2021, and How You Can Avoid Them
Small Business PR
12/20/21 • 25 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode, I am doing just that. I am breaking down how my year has gone, and I’m getting really vulnerable with you to share the biggest lessons and mistakes that I made this year.
TOPICS WE COVER IN THIS EPISODE:
- Why and how I started to delegate in 2021
- The steps I took to feel more abundant
- How developing systems and processes benefited my community, team, and I
- Why I am not on all different platforms
- How I worked on my money mindset in 2021
- What went really well this year
- What I am really proud of from this year
Resources Mentioned:
- Listen to Episode 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
How to Use HARO to Find Journalists and Get Media Features for Free
Small Business PR
12/13/21 • 20 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
Tune in to learn how to maximize your success with this baseline tool, how many emails you can expect to receive per day with HARO, why domain authority is important, tips for understanding what is subject line worthy in your industry, why you should use an email tracking device and so much more.TOPICS WE COVER IN THIS EPISODE:
- How to maximize your success with this baseline tool
- How to make sure you don’t spend hours responding to inquiries
- The amount of inquires you can expect to receive
- Why domain authority is important
- Tips for understanding what is subject line worthy in your industry
- Why you should use an email tracking device
Resources Mentioned:
- How to Use Haro (Help a Reporter Out) And Find Journalists and Editors: https://www.gloriachoupr.com/resources/2020/6/9/how-to-use-haro-help-a-reporter-out-and-find-journalists-and-editors
- Follow Gloria on Instagram: http://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
How to get into the Wall Street Journal and Top Tech Publications with Business Journalist Suman Bhattacharyya
Small Business PR
11/29/21 • 42 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
We are covering the benefit of having a pre-existing relationship with a journalist, what makes a good pitch and story, why you shouldn’t be using buzzwords, whether or not media kits are necessary and so much more.TOPICS WE COVER IN THIS EPISODE:
- Tips for avoiding errors in a pitch
- The benefit of having a pre-existing relationship with a journalist
- What makes a good pitch and story
- Why you shouldn’t be using buzzwords
- Whether or not media kits are necessary
- How to follow up and when you should
- Why you need to get creative to build relationships
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
- Follow Suman on Twitter: www.twitter.com/newsient
Connect with Suman on Linkedin: https://www.linkedin.com/in/suman-bhattacharyya-011932126/
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
11/08/21 • 19 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode, I am walking you through 5 things that you need to stop doing now if you want to get featured in the media.
Topic We Covered In This Episode:
- Make sure that your subject line is specific and relevant to the editor
- What you should do instead of adding an attachment of your media kit or headshots
- Why following up and staying top of mind is so important
- The benefit of tweaking your subject line
- How to monitor your email open rates
- The importance of doing research on the journalist you are emailing
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass
Additional Resources:
How to Get Featured on 10+ Media Publications even if you're NOT launched or profitable yet
Small Business PR
10/18/21 • 30 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
If you are a small business owner who is ready to start hacking your own PR, this is the episode for you.
TOPICS WE COVER IN THIS EPISODE:
- What humility of a founder looks like
- The mindset shift that needs to take place before pitching
- The problem with being preoccupied with the outcome instead of focusing on the process
- How to pitch yourself as an expert with little to no experience
- Turning rejections into articles
- Do’s and Don’ts of pitching
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
- Follow T'Nisha on Instagram - http://www.instagram.com/blaque.inc
- Visit the Blaque Movement Website - https://www.blaquemovement.space/
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 writer Margaux Lushing
Small Business PR
10/18/21 • 42 min
Show notes available at www.gloriachoupr.com/1 Do you ever wonder how you can get your business featured in a gift guide or product guide?
My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!
Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.
Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.
We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.
If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!
I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.
Resources Mentioned
Follow Margaux on Instagram - http://www.instagram.com/margauxlushing
Read Margaux's Stories on Forbes - https://www.forbes.com/sites/margauxlushing
Join the PR Secrets Masterclass - http://www.gloriachoupr.com/masterclass
Get the PR Starter Pack - http://www.prstarterpack.com
Join the Small Biz PR Pros Facebook Group - http://www.getfeaturednow.com
Welcome to Small Business PR with Gloria Chou
Small Business PR
09/28/21 • 2 min
Small Business PR is the #1 place for small but mighty business owners who are ready to go from unknown to being SEEN, HEARD, and VALUED without ever paying for ads or agencies.
By sharing the latest PR and visibility strategies and helping you overcome your biggest mindset blocks, this podcast will be your new go-to source of inspiration so you can finally go BIGGER with your message and make the impact you are here to make.
Join us every week as our host, Gloria Chou, small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
To find out more, visit gloriachoupr.com!
3 Things to Give Up In Order to Get PR for Your Small Business
Small Business PR
01/17/22 • 12 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
In this episode, I am sharing the top three things that I hear all the time from founders that are preventing them from securing media features.
TOPICS WE COVER IN THIS EPISODE:
- Common limiting beliefs that founders carry around
- The number one way to protect yourself from others stealing your ideas
- How to remember that you are the expert
- Why you don’t need to have everything figured out before you start
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
02/28/22 • 13 min
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free!
TOPICS WE COVER IN THIS EPISODE:
- How to use Google News Alerts
- The importance of absorbing what is already being published
- Why you should sign up for HARO
- How to connect with journalists
- Why you should publish on Medium as well as your own blog
- Using Medium to learn about PR
- Hashtags you need to be following on Twitter
- The Facebook group you need to join
Resources Mentioned:
- Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
- Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
Shark Tank to Sephora: How This Founder Scaled to $50M in Sales
Small Business PR
05/14/25 • 55 min
In this powerful episode of Small Business PR with Gloria Chou, we’re joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence—the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more.
From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots, served her community, and used her voice to break barriers in the natural haircare industry.
This is a masterclass on mission-driven entrepreneurship, financial empowerment, inclusive leadership, and what it really takes to scale a brand from scratch.
Key Lessons on Scaling a $50M Brand: Shark Tank Prep, Community-Led Growth, DEI, and Data-Driven Success for Purpose-Driven Entrepreneurs
- How Kreyol Essence went from humble beginnings to $50M+ in product sales
- What preparing for Shark Tank really looks like (hint: it took over a year!)
- The power of community-driven business and grassroots brand building
- Why knowing your numbers is essential for BIPOC and women entrepreneurs
- How to measure impact and ROI beyond revenue
- How Yve-Car approaches DEI, inclusion, and allyship in her business
- Why storytelling and getting “back to basics” is the future of marketing
- How to turn preparation into opportunity—and opportunity into impact
Yve-Car Momperousse’s journey—from a personal hair loss experience to building Kreyol Essence, a $50M+ natural haircare brand—is a blueprint for mission-driven entrepreneurship rooted in purpose, community, and preparation.
This episode reminds us that success isn’t about luck—it’s about being prepared when the opportunity comes. Whether it’s navigating Shark Tank, scaling in the face of supply chain chaos, or advocating for inclusive business practices, Yve-Car proves that knowing your numbers, loving your customers, and staying rooted in your culture are what truly drive sustainable growth.
🎯 If you're a founder ready to lead with heart and strategy, let this episode be your reminder:
Stay ready, build with intention, and never take your eye off your community.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
- Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
- Join the Small Biz PR Facebook Group to get the best PR Tips
- Download the 10 ways to get free PR for your small business
- DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
- Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
- Join Gloria Ch
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FAQ
How many episodes does Small Business PR have?
Small Business PR currently has 189 episodes available.
What topics does Small Business PR cover?
The podcast is about Marketing, Entrepreneurship, Public Relations, Podcasts and Business.
What is the most popular episode on Small Business PR?
The episode title 'White Privilege and Gender Gap in Startup Funding with IFundWomen CEO Karen Cahn' is the most popular.
What is the average episode length on Small Business PR?
The average episode length on Small Business PR is 29 minutes.
How often are episodes of Small Business PR released?
Episodes of Small Business PR are typically released every 7 days.
When was the first episode of Small Business PR?
The first episode of Small Business PR was released on Sep 28, 2021.
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