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Small Business PR - How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 writer Margaux Lushing

How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 writer Margaux Lushing

10/18/21 • 42 min

Small Business PR

Show notes available at www.gloriachoupr.com/1 Do you ever wonder how you can get your business featured in a gift guide or product guide?

My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!

Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.

Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.

We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.

If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!

I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.

Resources Mentioned

Follow Margaux on Instagram - http://www.instagram.com/margauxlushing

Read Margaux's Stories on Forbes - https://www.forbes.com/sites/margauxlushing

Join the PR Secrets Masterclass - http://www.gloriachoupr.com/masterclass

Get the PR Starter Pack - http://www.prstarterpack.com

Join the Small Biz PR Pros Facebook Group - http://www.getfeaturednow.com

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Show notes available at www.gloriachoupr.com/1 Do you ever wonder how you can get your business featured in a gift guide or product guide?

My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!

Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.

Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.

We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.

If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!

I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.

Resources Mentioned

Follow Margaux on Instagram - http://www.instagram.com/margauxlushing

Read Margaux's Stories on Forbes - https://www.forbes.com/sites/margauxlushing

Join the PR Secrets Masterclass - http://www.gloriachoupr.com/masterclass

Get the PR Starter Pack - http://www.prstarterpack.com

Join the Small Biz PR Pros Facebook Group - http://www.getfeaturednow.com

Previous Episode

undefined - Welcome to Small Business PR with Gloria Chou

Welcome to Small Business PR with Gloria Chou

Small Business PR is the #1 place for small but mighty business owners who are ready to go from unknown to being SEEN, HEARD, and VALUED without ever paying for ads or agencies.

By sharing the latest PR and visibility strategies and helping you overcome your biggest mindset blocks, this podcast will be your new go-to source of inspiration so you can finally go BIGGER with your message and make the impact you are here to make.

Join us every week as our host, Gloria Chou, small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.
To find out more, visit gloriachoupr.com!

Next Episode

undefined - How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson

How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson

  1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  2. Join the Small Biz PR Facebook Group to get the best PR Tips
  3. Download the 10 ways to get free PR for your small business

Dr. Greta Anderson is joining me in this episode to talk about how to get over imposter syndrome and pitch confidently. She has firsthand experience with this, so she is sharing her best tips and advice with us.

TOPICS WE COVER IN THIS EPISODE:

  • Why media is so important even if you don’t consider yourself a “media person”
  • Common objections that people have before pitching
  • Tips for a great pitch that will stick out
  • How to draw the balance between a polarizing statement and speaking as an expert
  • What to remember if you are afraid of getting rejected
  • How to nail down your unique pitch

Resources Mentioned:

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

Small Business PR - How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 writer Margaux Lushing

Transcript

SBPR Episode 1 Final.mp3
Speaker1: [00:00:04] Hey, friends, I'm Gloria Chow. Small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve, and that starts with feeling more confident to go bigger with your message. Because let's be honest, we simply cannot make the impact we're here to make by hiding behind the scenes. So on this podcast, I will share with you the untraditional yet proven st

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