Best (And Free!) PR Tools to Leverage Now to Get Your Business Featured This Year

02/28/22 • 13 min

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

I’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free!

TOPICS WE COVER IN THIS EPISODE:

How to use Google News Alerts
The importance of absorbing what is already being published
Why you should sign up for HARO
How to connect with journalists
Why you should publish on Medium as well as your own blog
Using Medium to learn about PR
Hashtags you need to be following on Twitter
The Facebook group you need to join

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

TOPICS WE COVER IN THIS EPISODE:

How to use Google News Alerts
The importance of absorbing what is already being published
Why you should sign up for HARO
How to connect with journalists
Why you should publish on Medium as well as your own blog
Using Medium to learn about PR
Hashtags you need to be following on Twitter
The Facebook group you need to join

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Additional Resources:

Previous Episode

Insights from 250+ D2C Product Founders with Doone Roisin

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

If you want to know what 250+ female founders of direct-to-consumer products have in common, this episode is for you.

TOPICS WE COVER IN THIS EPISODE:

What matters most when you’re trying to sell a product
Why you should focus on your product first
Standing out in a saturated market
Remembering that everyone started somewhere
Marketing online with no money
Why TikToks don’t need to be fancy to go viral
How to build a community
What you can learn from other women in the industry

Resources Mentioned:

Female Startup Club: www.femalestartupclub.com
Follow Doone on TikTok: https://www.tiktok.com/@dooneroisin
Follow Female Startup Club on Instagram: www.instagram.com/femalestartupclub
Follow Doone on Instagram: www.instagram.com/dooneroisin
Connect with Doone in LinkedIn: https://www.linkedin.com/in/dooneroisin/
Get The Ultimate Marketing Plan Template & Calendar Freebie: https://www.femalestartupclub.com/free-marketingtemplate
Doone's LinkedIn podcast freebie: https://www.linkedin.com/pulse/blueprint-growing-your-podcast-top-100-globally-doone-roisin/
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Next Episode

Facebook Ads, Social Media, & 5-Day Challenges—Which Marketing Strategy Should You Try Next? with Marketing Expert Zach Spuckler

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

Zach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know. If you want to take the next step with your marketing, this episode is a great place to start.

TOPICS WE COVER IN THIS EPISODE:

What to do when you don’t have a lot of money to invest in marketing
Looking at potential ROI before cost
Evaluating where you’re getting stuck
Experiencing things while you have them
How to use a 5-day challenge as a marketing tool
Building trust and loyalty with your audience
Giving yourself credit for everything you do
Utilizing templates

Resources Mentioned:

Follow Zach on Facebook: http://www.facebook.com/zachspuckler
Follow Zach on Instagram: http://instagram.com/heartsoulhustle
Get the 5-Day Challenge Toolkit: https://toolkit.heartsoulhustle.com/challenge-launch-toolkit
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Additional Resources:

Small Business PR - Best (And Free!) PR Tools to Leverage Now to Get Your Business Featured This Year

Transcript

SBPR Episode 23 Final.mp3
[00:00:00] If you want to know the best PR tools out there on the market for you to land media, this episode is for you. Hey, friends, I'm Gloria Chow, small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message, because let's be honest, we simply cannot make the impact. We're here to make