5 Things to STOP DOING NOW You Want to Get PR for your Small Business

11/08/21 • 19 min

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

In this episode, I am walking you through 5 things that you need to stop doing now if you want to get featured in the media.

Topic We Covered In This Episode:

Make sure that your subject line is specific and relevant to the editor
What you should do instead of adding an attachment of your media kit or headshots
Why following up and staying top of mind is so important
The benefit of tweaking your subject line
How to monitor your email open rates
The importance of doing research on the journalist you are emailing

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass

Additional Resources:

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

In this episode, I am walking you through 5 things that you need to stop doing now if you want to get featured in the media.

Topic We Covered In This Episode:

Make sure that your subject line is specific and relevant to the editor
What you should do instead of adding an attachment of your media kit or headshots
Why following up and staying top of mind is so important
The benefit of tweaking your subject line
How to monitor your email open rates
The importance of doing research on the journalist you are emailing

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Additional Resources:

Previous Episode

How to Deal with Haters and Negative Comments with Confidence Coach + Social Media Influencer Amir Yass

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

We are getting into all things confidence, dealing with the haters, tips for showing up on Instagram and TikTok and so much more.

TOPICS WE COVER IN THIS EPISODE:

The power that comedy has when it comes to important topics
Getting over imposter syndrome
How an alter ego can benefit you and protect you
How to get comfortable putting yourself out there
Tips for getting started on social media
Dealing with haters and doing what you love no matter what others have to say
Why it's so important to follow up on your pitch

Resources Mentioned:

Follow Amir on Instagram - https://www.instagram.com/amiryassofficial/
Find All of Amir's Channels & News Appearances - https://linktr.ee/Amiryass
Follow Gloria on Instagram - http://www.gloriachoupr.com/instagram
Connect with Gloria Chou on LinkedIn-https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Additional Resources:

Next Episode

How to Stop Chasing Followers and Build a Loyal Following with Top Podcaster Espree Devora

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

This episode offers some incredible mindset shifts that I know you will benefit from. I felt so inspired and motivated after this conversation with Espree, so I know you will feel the same way while listening.

TOPICS WE COVER IN THIS EPISODE:

The difference between brand building and community building
The problem with the words “get” and “convince”
Why it’s crucial to understand your market
Questions you should ask yourself when deciding how to make an impact
How journalism differs from podcasting
The difference between serving and selling
How to make sure you avoid entitlement

Resources Mentioned:

Follow Espree on Twitter - http://twitter.com/espreedevora
Follow Espree on Instagram - http://instagram.com/espreedevora
Connect with Espree on LinkedIn - http://linkedin.com/in/espree
Follow Gloria on Instagram - http://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn-https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Additional Resources:

Small Business PR - 5 Things to STOP DOING NOW You Want to Get PR for your Small Business

Transcript

SBPR Episode 7 Final.mp3
Speaker1: [00:00:00] Wasps, hey, there, are you pitching to an editor and writing your name or your company name in the subject line? Or better yet, are you dying to send your media attachments, beautiful headshots and all the information in a pitch? Well, my friends, I am telling you these are two of the five things you need to stop doing right now. If you want to get featured. Hey, friends, I'm Gloria Chow. Small business PR expert, award winning pitch writer and