Biggest Mistakes I Made in 2021, and How You Can Avoid Them

12/20/21 • 25 min

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

In this episode, I am doing just that. I am breaking down how my year has gone, and I’m getting really vulnerable with you to share the biggest lessons and mistakes that I made this year.

TOPICS WE COVER IN THIS EPISODE:

Why and how I started to delegate in 2021
The steps I took to feel more abundant
How developing systems and processes benefited my community, team, and I
Why I am not on all different platforms
How I worked on my money mindset in 2021
What went really well this year
What I am really proud of from this year

Resources Mentioned:

Listen to Episode 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

In this episode, I am doing just that. I am breaking down how my year has gone, and I’m getting really vulnerable with you to share the biggest lessons and mistakes that I made this year.

TOPICS WE COVER IN THIS EPISODE:

Why and how I started to delegate in 2021
The steps I took to feel more abundant
How developing systems and processes benefited my community, team, and I
Why I am not on all different platforms
How I worked on my money mindset in 2021
What went really well this year
What I am really proud of from this year

Resources Mentioned:

Listen to Episode 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-free
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Additional Resources:

Previous Episode

How to Use HARO to Find Journalists and Get Media Features for Free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

Tune in to learn how to maximize your success with this baseline tool, how many emails you can expect to receive per day with HARO, why domain authority is important, tips for understanding what is subject line worthy in your industry, why you should use an email tracking device and so much more.TOPICS WE COVER IN THIS EPISODE:

How to maximize your success with this baseline tool
How to make sure you don’t spend hours responding to inquiries
The amount of inquires you can expect to receive
Why domain authority is important
Tips for understanding what is subject line worthy in your industry
Why you should use an email tracking device

Resources Mentioned:

How to Use Haro (Help a Reporter Out) And Find Journalists and Editors: https://www.gloriachoupr.com/resources/2020/6/9/how-to-use-haro-help-a-reporter-out-and-find-journalists-and-editors
Follow Gloria on Instagram: http://www.instagram.com/gloriachoupr
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Additional Resources:

Next Episode

How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
Join the Small Biz PR Facebook Group to get the best PR Tips
Download the 10 ways to get free PR for your small business

My guest, Spiffy Darko, is joining me in this episode to talk about how you can grow your business with short, viral videos on TikTok and Instagram.

TOPICS WE COVER IN THIS EPISODE:

What NOT to do when it comes to posting schedules
Whether or not Instagram feed “aesthetics” matter
Tips for who to engage with and how on Instagram
How to come up with video ideas that viewers will like
Why it's important to show your face on video
How long your videos should be
How to leverage ads and PR for your videos

Resources Mentioned:

Follow Spiffy on Instagram: instagram.com/iamspiffy_
Follow Newport Nightlife on Instagram: https://www.instagram.com/newport_nightlife/
Contact Spiffy Directly: https://contact.spiffydarko.com/
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

Small Business PR - Biggest Mistakes I Made in 2021, and How You Can Avoid Them

Transcript

SBPR Episode 13 Final.mp3
Speaker1: [00:00:00] Well, you guys, what a year it's been in this episode, I am breaking it down and getting real vulnerable with you to share the biggest lessons in mistakes I made this year in hopes that it can inspire you and guide you as you make decisions for the new year. Let's get started. Hey, friends, I'm Gloria Chow. Small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the re