Thank Your Customers and Generate Referrals

01/14/13 • 5 min

Small Business Marketing Mastery Podcast

In this business tips update, Liza Choa tells us how to thank Your Customers and generate referrals, the strategies and other new techniques INTERVIEW WITH DANIEL AND LYNNE FROM TRIFU DOJO PADDINGTON Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Now standing with me I have Daniel and Lynne from Trifu Dojo. They actually have two locations. So before I get into the first one I’m going to get you guys to have a look around, it’s such a stunning place. Check this out. Can you imagine learning martial arts while you are in a surrounding like this? It’s awesome. So Daniel can you tell the audience where we are? Daniel: In Sydney, we are close to the Botanical Gardens here and we have been here for eight years. And we also have another location in Paddington. Liza: Nice so I know I need to behave myself when I’m next to these two Masters here. So the marketing idea that we want to share today for this episode is combining a thank you strategy with a referral strategy. For business such as this one where you get students coming in. So dojos, fitness classes, dance classes those type of businesses, well any type of business it’s important to say thank you, but especially for this type of business you want your students to keep coming back over and over again. So I know that you guys do a two weeks free trial where people can try it out and see if they like it. So the idea is when you’ve got something like this to incentivise people to check it out you can follow it up with a thank you card, a hand written thank you card, not a thank you email. But then inside the card put two or three friends invitations that they can pass to their friends but you want to make it exclusive right? Just put two or three in there and put the expiry dates because when people do something like this they tend to get more results when they get supported by their friends doing it with their friends is more fun. So when they receive it they say, “Hey what’s this, oh it’s a thank you card, oh that’s sweet and I’ve got two or three passes to pass to my friends. So they might think I might get my partner involved or I can get my brother or sister or cousin or friends involved. So if they’ve got something physical with an expiry date they can hand it out. So have you guys thought of something like this? Daniel: No that’s a great idea, thank you. We will use that tomorrow. Liza: Great let me know how you guys go with it. Lynne: Yes definitely I can’t see it failing. Liza: Awesome so we hope that you gained something from this particular episode of a marketing or promotional idea for your business. So we always wrap up a video with our guest sharing one of their favourite jokes. So what have you got for us? Daniel: I’m going to give you an opportunity to instead of laughing with me you can laugh at me. Liza: Oh what have you got for us? Daniel: I’ll just do a few moves and see if it’s funny. Liza: Okay well show us what you’ve got. (Daniel performs some martial arts moves). Liza: Wow, awesome. Thank you so much Daniel, thank you so much Lynne for joining us. And yeah that was very different and sensational. That was a smile at the end of it. Thank you so much. So stay tuned for the next episode to get more ideas for your business. Bye bye! Here's a detailed information about Thank Your Customers and Generate Referrals; http://smallbusinessmarketingmastery.com.au/thank-your-customers-and-generate-referrals/ We would like to thank Daniel and Lynne of Trifu Dojo Paddington for participating in this episode. To find out more about Trifu Dojo Paddington, please visit: http://trifudojo.com.au/

Previous Episode

Expand Your Business with an Online Shopping Cart

Liza Choa shares some great tips on using Online Shopping Cart to expand your business. Here's a detailed information about Expand Your Business with an Online Shopping Cart; http://smallbusinessmarketingmastery.com.au/expand-your-business-with-an-online-shopping-cart/ We would like to thank Gaye of Absinthe Salon Surry Hills for participating in this episode. To find out more about Absinthe Salon Surry Hills, please visit: http://www.absinthesalon.com.au/

Next Episode

Using Photos for Facebook Competitions

In this business marketing idea update, Liza Choa tells us how to use photos for Facebook competitions. Small Business Marketing Mastery Presents Interview with Graeme from Sailing Sydney Pyrmont Using Photos for Facebook Competitions Liza: Hello, here we are gorgeous Monday morning with Sailing Sydney. We are filming this episode 52 marketing ideas and guess what they decided to do? They wanted to hang me up here and I’m losing balance but it’s still a lot of fun. I decided to do the episode down there but I thought this would be something different for you guys. So stayed tuned, give me one second to come down and we will continue with the marketing idea for this week. Okay I’m back down here on solid ground rather than floating and hanging up there. Thanks to Graeme, one of the Directors of Sailing Sydney. Graeme thanks for joining us and thanks for putting me up there. Graeme: Thank you and we’ll put you back up there afterwards. Liza: So for the 52 marketing ideas for this week what we want to share with you for this episode is utilising social media. Particularly we want to talk about Facebook. Now everyone always talks about Facebook and a lot of businesses try to get a lot of likes on Facebook. But you really need to have a strategy behind that and one of the ideas that we want to share for this episode is running competitions. Now with a business like this where you are by the beautiful Sydney Harbour I would imagine a lot of your clients would take photos while they are sailing, right? Graeme: Yes. Liza: Photos are really powerful as they say a picture tells one thousand words. Imagine you run a competition while all these people are taking photos of the great time they are having with you guys. Then they post the pictures on their Facebook but what you get them to do is you get them to tag your business page so that their content shows up on your business page. Then the competition is the photos with the most amount of likes, comments and shares over a period of time gets the chance to win something. So the power in a competition like this is that when those people who are your customers on the boat post on their Facebook their friends tend to be of a similar demographic. So therefore they will be your potential customers so it’s about getting your brand out there to your potential customers and user generated content is extremely powerful. So we have seen many other businesses do something similar that have been extremely successful. One that comes to mind is Lexus. They use Facebook extremely well, they run competitions really well. So that is the idea for this particular episode. But what’s really important is that you communication this competition very clearly. So you might want to have it on your website but also because they’re taking photos on the boat you might want to have print materials or information on the boat so it can be communicated to the people on the boat. So that’s the idea for this particular episode. So Graeme, have you guys done something similar to this or thought of something like that? Graeme: We haven’t done anything like this but we have been thinking of how we can use Facebook and this is a great idea. On the boats people that come out have a great time and are always taking photos and I think this is a great way of reaching a similar demographic through an interesting campaign. So we are going to try it out and Liza has promised me it’s going to work. If it doesn’t work she is going to be back in the chair and she’s going back up there for the rest of the day. Liza: Oh my goodness! So Graeme we always ask our guests to share a joke at the end of the episode. So what’s the joke you want to share with our audience? Graeme: Our joke for the audience is you sitting up on the mast. If it doesn’t work we are going to put Liza right up the top of the mast and leave her there for the whole morning and it won’t be as nice of a day as this. Liza: So are you saying that I’ve become the joke for this episode? Graeme: Absolutely. Liza: Oh my goodness. Look what I have to put up with to share marketing ideas with you guys. Anyway we hope you have enjoyed this episode and Graeme thank you so much for having us, we had a ball and we looking forward to working with you guys. Graeme: Absolutely and thanks for being such a great sport. Liza: Cheers. Graeme: Thank you. Here's a detailed information about Using Photos for Facebook Competitions; http://smallbusinessmarketingmastery.com.au/using-photos-for-facebook-competitions/ We would like to thank Graeme from Sailing Sydney Pyrmont for participating in this episode. To find out more about Sailing Sydney Pyrmont, please visit: http://www.sailingsydney.net