Small Business Marketing Mastery Podcast

In this Marketing Ideas episode, Liza Choa shares how to use trivia to increase customer loyalty and interaction. Liza: Hello this is Liza bringing to you fifty two marketing and promotional ideas for your business. So today I have Rose and Max with us here. So Rose which horse riding school are you from? Rose: We’re from Papillon Riding Stables from Centennial Park. Liza: What a stunning day it is isn’t it? So thank you so much for joining us and bringing Max along, our special guest here. So normally what we do on every episode is we share a marketing idea with our audience who are small business owners. So the idea that we want to share today is actually something that is fun and educational for their clientele and you can build customer loyalty at the same time. So you can do something like a trivia, the idea with a trivia is you can educate your clients through things that are relevant to the business. It could be around horses, it could be around food cuisines or martial arts; so you are educating your client. But what you can do is every week you can send a trivia out and you can tantalize people to respond to it so, ‘Answer this trivia for your chance to win something.’ Rose: A free lesson? Liza: Yes a free lesson, exactly. So the purpose of that is you are educating them, you are interacting with them and it’s also branding and customer loyalty. Every time you send the message ‘The trivia question is out, make sure you go and answer it’, it’s a branding opportunity again. So, do you guys do something similar to this? Rose: Well when we have our kids holiday camps on we do quizzes and horse management courses to make sure that our clients know how to handle themselves around horses as far as grooming the horses, saddling the horses and taking care of them. But we haven’t done anything as far as offering a reward for that so that’s a really fantastic idea. Liza: Cool, awesome. So now you can you can see that this idea is being used in very established businesses, so now you guys can do something like this as well. So Rose what we do at the end of each episode is invite our guest to share a funny joke or experience with us. So have you got something to share? Rose: Once Gerry pooped on Lilly. One of the horses lifted up their tail and did a poo right on one of our instructor’s heads at the very beginning of the day so she had a very long day ahead of her. Just one of the many things that can happen when you work with horses. Liza: So you have something you can show us don’t you? (Boy turns around on horse saddle). Liza: Fantastic, cool. Thank you so much for joining me on this episode. Rose: You’re very welcome and thank you for having us. Liza: If you want to learn more from our other marketing ideas then stay tuned for the next episode, bye bye! Here's a detailed information about Increase Customer Loyalty and Interaction with Trivia; http://smallbusinessmarketingmastery.com.au/increase-customer-loyalty-and-interaction-with-trivia/ We would like to thank Rose of Papillon Horse Riding Stables Centennial Park for participating in this episode. To find out more about Papillon Horse Riding Stables Centennial Park, please visit: http://www.papillonriding.com.au/

Liza Choa shares some great tips on developing additional products and services for your business. Interview with Tal of Fibonacci Coffee Developing Additional Products and Services Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Today I have got Tal sitting next to me who is one of the co-founders of the Fibonacci Coffee Group. So it’s a coffee group that’s growing very fast all around Sydney. Tal: And beyond. Liza: And beyond and we are at the café at the moment. So Tal thanks for joining us. Tal: Thank you for inviting me. Liza: So look Tal what we do is every episode we share a marketing idea for our audience and our audience are small business owners; they could be restaurant owners, café owners, day spa owners etc. So with this episode the marketing idea that we actually want to share is an idea to increase the revenue that a business can have. So very often in a café where you sell coffees and lunches and so forth it’s always interesting to look at what are some other offerings that the business can offer that may be non-core to the business? So for example in a café situation rather than just doing coffees and lunches a business can do catering because it’s still food but its non-core. The beauty of an idea like this is when you are in an area where you have got a lot of offices and corporate places where your clients tend to be local workers, where they work you’re building relationships with them, it’s quite easy to find out who looks after catering and give them that offering. Tal: You have already got your foot in the door. Liza: Absolutely because they are already your friends, they love your coffee. So all of a sudden you have created a whole new revenue that you can create from the non-core business. Do you guys do something like this? Tal: Absolutely, I would say 10%-20% of our income comes from that. You just need to be well equipped. So you need to have your menus ready, you have to know how to promote it, to do offerings, go into the offices sometimes, go outside of the café and just talk to the people and offer them catering and then they come to pick it up. Liza: Awesome. So you can hear with this simple idea that it’s just leveraging your existing relationships and going to local businesses so you can create more revenue for your business. So clearly it’s done by someone who’s very established in the business world. So it’s a business strategy that works I guess. Tal: Of course. You sell bulk it’s very good. Liza: So Tal we always wrap up every episode by getting our guest to share something that is funny or humorous to our audience. Tal: I mentioned before when it comes to jokes I’m not the one that takes it up but I always come prepared and all my cafes have something similar to this. It’s a calendar and every day you have a different joke that you and you can rip it for every time a new customer comes in. It’s just as if you heard it for the first time today. Liza will read todays joke just for you. Liza: So this is a Gilberd joke alright. So you have three people in an office and they say, “Moving forward we will go after the low hanging fruits at the end of the day.” Then one of the comics goes, “Ha-ha” and then he goes, “I like the way you use humour to mock the vicious way our manager speaks.” Then that guy goes, “Which part was humorous?” And he goes, “I’ll just be quiet for now.” Tal thank you so much for joining us. So we hope that you found this marketing idea useful and if you want to know more then stay tuned for the next episode. Bye bye! Here's a detailed information about Developing Additional Products and Services; http://smallbusinessmarketingmastery.com.au/developing-additional-products-and-services/ We would like to thank Tal of Fibonacci Coffee for participating in this episode. To find out more about Fibonacci Coffee, please visit: http://www.fibonaccicoffee.com.au/

Liza Choa shares some great tips on promoting your specials. INTERVIEW WITH TROY FROM THE BALCONY BAR Liza: Hi this is Liza bringing to you 52 marketing and promotional ideas for your business. Today we have got Troy the owner of The Balcony Bar on Erskine Street in Sydney. Thanks for joining us. So Troy every episode we always share a marketing idea with our audience and our audience are business owners like yourself. So for this episode what we wanted to talk about is something related to bars and restaurants. A lot of restaurants have a specials menu and very often the only time you’ve found out about the specials menu is by the time you have walked in, sat down and then the waiter or the waitress will come out with the board and say, “This is our special for the day.” Sometimes it’s the special that attracts people to come in, right? So the idea is if you already have specials for your business is to communicate them all the time to your database. So places to do it would be your website, twitter, Facebook and those of you that have a mobile app; that is a merge in technology right now. So that you have it in there so the people that have your app they can see it but what is also very powerful is to send push notifications out. So, “The specials are out, the coriander is so fresh that our chef decided today to make a special out of it.” So then people can go to the app, the website or Facebook and check it out. The other thing that people can do is to have images, so pictures speak one thousand words. When you say the word prosciutto you don’t think of the word you think of the image. So when you’ve got a special get the chef to take a photo with your iPhone. Just switch it to HD, good quality and take a photo and then put it along with your post. So that’s the marketing idea. So Troy for your business how do you communicate your specials? Promoting Your Specials Troy: Yeah well like you said technology has grown very quick especially with the internet stuff. The specials have been around for a long time, we do use Facebook now. We put up a daily special with a picture. That’s probably increased business by about 20% which is really positive. Also we do it on Twitter and we have a VIP membership from our database and we send out a weekly promotional email about what’s going on every week. Ideally what you are talking about with the app is definitely the way to go and I’m excited about doing that in the future. Liza: Awesome, cool. So there you go another very established business owner utilising the strategy we have shared on this episode. So we always wrap up every episode Troy with inviting our guests to share either their favourite joke or something that has happened at the business. So what have you got for us? Troy: Okay well I’m not a very funny person but I do remember one time I had a gentleman at the bar; he came flying off his stool. I said to one of my patrons “Can you be a good samaritan and please take this gentleman home?” He obliged and on the way to the car they fell over about ten times, eventually got him in the car and he said to the gentleman, “Where abouts do you live?” And the bloke pointed him on the right direction. Got him out of the car, fell over another three or four times, finally got to the door and rung the door bell and his wife came to the door and she said, “Thank you very much.” Then she had a puzzled look on her face and she said, “Where’s his wheel chair?” Liza: Thank you Troy for joining us on this episode. So stay tuned for more episodes to find out more marketing and promotional ideas for your business. Bye bye! Here's a detailed information about Promoting Your Specials http://smallbusinessmarketingmastery.com.au/different-ways-in-promoting-your-specials/ We would like to thank Troy of The Balcony Bar Sydney for participating in this episode. To find out more about The Balcony Bar Sydney, please visit: http://www.balconybar.com.au/

In this business marketing idea update, Liza Choa tells us how to use photos for Facebook competitions. Small Business Marketing Mastery Presents Interview with Graeme from Sailing Sydney Pyrmont Using Photos for Facebook Competitions Liza: Hello, here we are gorgeous Monday morning with Sailing Sydney. We are filming this episode 52 marketing ideas and guess what they decided to do? They wanted to hang me up here and I’m losing balance but it’s still a lot of fun. I decided to do the episode down there but I thought this would be something different for you guys. So stayed tuned, give me one second to come down and we will continue with the marketing idea for this week. Okay I’m back down here on solid ground rather than floating and hanging up there. Thanks to Graeme, one of the Directors of Sailing Sydney. Graeme thanks for joining us and thanks for putting me up there. Graeme: Thank you and we’ll put you back up there afterwards. Liza: So for the 52 marketing ideas for this week what we want to share with you for this episode is utilising social media. Particularly we want to talk about Facebook. Now everyone always talks about Facebook and a lot of businesses try to get a lot of likes on Facebook. But you really need to have a strategy behind that and one of the ideas that we want to share for this episode is running competitions. Now with a business like this where you are by the beautiful Sydney Harbour I would imagine a lot of your clients would take photos while they are sailing, right? Graeme: Yes. Liza: Photos are really powerful as they say a picture tells one thousand words. Imagine you run a competition while all these people are taking photos of the great time they are having with you guys. Then they post the pictures on their Facebook but what you get them to do is you get them to tag your business page so that their content shows up on your business page. Then the competition is the photos with the most amount of likes, comments and shares over a period of time gets the chance to win something. So the power in a competition like this is that when those people who are your customers on the boat post on their Facebook their friends tend to be of a similar demographic. So therefore they will be your potential customers so it’s about getting your brand out there to your potential customers and user generated content is extremely powerful. So we have seen many other businesses do something similar that have been extremely successful. One that comes to mind is Lexus. They use Facebook extremely well, they run competitions really well. So that is the idea for this particular episode. But what’s really important is that you communication this competition very clearly. So you might want to have it on your website but also because they’re taking photos on the boat you might want to have print materials or information on the boat so it can be communicated to the people on the boat. So that’s the idea for this particular episode. So Graeme, have you guys done something similar to this or thought of something like that? Graeme: We haven’t done anything like this but we have been thinking of how we can use Facebook and this is a great idea. On the boats people that come out have a great time and are always taking photos and I think this is a great way of reaching a similar demographic through an interesting campaign. So we are going to try it out and Liza has promised me it’s going to work. If it doesn’t work she is going to be back in the chair and she’s going back up there for the rest of the day. Liza: Oh my goodness! So Graeme we always ask our guests to share a joke at the end of the episode. So what’s the joke you want to share with our audience? Graeme: Our joke for the audience is you sitting up on the mast. If it doesn’t work we are going to put Liza right up the top of the mast and leave her there for the whole morning and it won’t be as nice of a day as this. Liza: So are you saying that I’ve become the joke for this episode? Graeme: Absolutely. Liza: Oh my goodness. Look what I have to put up with to share marketing ideas with you guys. Anyway we hope you have enjoyed this episode and Graeme thank you so much for having us, we had a ball and we looking forward to working with you guys. Graeme: Absolutely and thanks for being such a great sport. Liza: Cheers. Graeme: Thank you. Here's a detailed information about Using Photos for Facebook Competitions; http://smallbusinessmarketingmastery.com.au/using-photos-for-facebook-competitions/ We would like to thank Graeme from Sailing Sydney Pyrmont for participating in this episode. To find out more about Sailing Sydney Pyrmont, please visit: http://www.sailingsydney.net

In this business tips update, Liza Choa tells us how to thank Your Customers and generate referrals, the strategies and other new techniques INTERVIEW WITH DANIEL AND LYNNE FROM TRIFU DOJO PADDINGTON Liza: Hello this is Liza bringing to you 52 marketing and promotional ideas for your business. Now standing with me I have Daniel and Lynne from Trifu Dojo. They actually have two locations. So before I get into the first one I’m going to get you guys to have a look around, it’s such a stunning place. Check this out. Can you imagine learning martial arts while you are in a surrounding like this? It’s awesome. So Daniel can you tell the audience where we are? Daniel: In Sydney, we are close to the Botanical Gardens here and we have been here for eight years. And we also have another location in Paddington. Liza: Nice so I know I need to behave myself when I’m next to these two Masters here. So the marketing idea that we want to share today for this episode is combining a thank you strategy with a referral strategy. For business such as this one where you get students coming in. So dojos, fitness classes, dance classes those type of businesses, well any type of business it’s important to say thank you, but especially for this type of business you want your students to keep coming back over and over again. So I know that you guys do a two weeks free trial where people can try it out and see if they like it. So the idea is when you’ve got something like this to incentivise people to check it out you can follow it up with a thank you card, a hand written thank you card, not a thank you email. But then inside the card put two or three friends invitations that they can pass to their friends but you want to make it exclusive right? Just put two or three in there and put the expiry dates because when people do something like this they tend to get more results when they get supported by their friends doing it with their friends is more fun. So when they receive it they say, “Hey what’s this, oh it’s a thank you card, oh that’s sweet and I’ve got two or three passes to pass to my friends. So they might think I might get my partner involved or I can get my brother or sister or cousin or friends involved. So if they’ve got something physical with an expiry date they can hand it out. So have you guys thought of something like this? Daniel: No that’s a great idea, thank you. We will use that tomorrow. Liza: Great let me know how you guys go with it. Lynne: Yes definitely I can’t see it failing. Liza: Awesome so we hope that you gained something from this particular episode of a marketing or promotional idea for your business. So we always wrap up a video with our guest sharing one of their favourite jokes. So what have you got for us? Daniel: I’m going to give you an opportunity to instead of laughing with me you can laugh at me. Liza: Oh what have you got for us? Daniel: I’ll just do a few moves and see if it’s funny. Liza: Okay well show us what you’ve got. (Daniel performs some martial arts moves). Liza: Wow, awesome. Thank you so much Daniel, thank you so much Lynne for joining us. And yeah that was very different and sensational. That was a smile at the end of it. Thank you so much. So stay tuned for the next episode to get more ideas for your business. Bye bye! Here's a detailed information about Thank Your Customers and Generate Referrals; http://smallbusinessmarketingmastery.com.au/thank-your-customers-and-generate-referrals/ We would like to thank Daniel and Lynne of Trifu Dojo Paddington for participating in this episode. To find out more about Trifu Dojo Paddington, please visit: http://trifudojo.com.au/