Building a Birthday Database

11/15/12 • 3 min

Small Business Marketing Mastery Podcast

In this business marketing tips update, Liza Choa tells us how relevant is building a birthday database for your business. Everybody LOVES birthdays! And birthdays could mean BIG business for local businesses IF you know how to use it to your advantage. In this episode, Liza Choa interviewed Craig from Mumu Grill at Crows Nest. Craig runs a very successful restaurant, and he is a master when it comes to growing and using his database. Find out: - Why it is important to build an information rich database of your customers - What did Craig do to get 120 bookings in less than 24 hours - How he built a database of over 15,000 people Here's a detailed information about Building a Birthday Database; http://smallbusinessmarketingmastery.com.au/building-a-birthday-database/ We would like to thank Craig from Mumu Grill Crows Nest for participating in this episode. To find out more about Mumu Grill Crows Nest, please visit: http://mumugrill.com.au/

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This is Liza and welcome to Small Business Marketing Mastery!

Hi! This is Liza and welcome to Small Business Marketing Mastery, this show is sponsored by LifestyleOonline.TV. What you will find from this show is marketing information ideas that are low cost and extremely effective. What you will find with every single video is that we have done it with many successful and establish businesses all around Sydney. And they also shared their insights on their exp of this ideas that we shared on this videos with you. You’ll gonna find this video to be informative but also entertaining. If you want to find out on how you can get your business to be showcase on one of the fastest growing online TV show for businesses, LifestyleOonline.TV, Go to the website, fill in your details and one of the channel producers will be in touch with you.

Next Episode

QR Codes for Business

Liza Choa shares these simple video ideas on how you could implement QR Codes for your business. A QR code is an acronym for quick response code. It’s a specialized type of bar code that allows you to encode information that can be read by a mobile device. It also allow the end user to quickly capture information you want to share. Much like a product bar code, the QR code is unique and the pattern is created depending upon the information it contains. QR codes are most useful and a great way of connecting in the physical world of the internet. This is because a QR code placed in a direct mail piece, on a pizza box, or on a street sign allows the viewer to quickly connect to a wealth of information by scanning the QR code. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible. Here's a detailed information about QR Codes for Business; http://smallbusinessmarketingmastery.com.au/small-business-marketing-mastery-episode-3-qr-codes-for-business/ We would like to thank Gen of Cabana Bar and Lounge St.Leonards for participating in this episode. To find out more about Cabana Bar and Lounge St.Leonards, please visit: http://www.cabanabar.com.au/