
Harvesting Innovation - Daniel Theobald - Shift & Thrive - Episode # 031
02/12/25 • 51 min
What if the key to unlocking groundbreaking innovation wasn’t just about hiring the right talent or hosting occasional brainstorming sessions, but rather about fundamentally reshaping how organizations operate? In this episode of Shift and Thrive, Natalie sits down with Daniel Theobald, a visionary in robotics and a pioneer in fostering innovation within organizations. Daniel shares invaluable insights on how businesses can cultivate a culture of innovation, support employee well-being, and make a lasting impact on society. We explore everything from overcoming bureaucratic roadblocks to the role of health and wellness in driving creativity. If you're looking for actionable strategies to transform your organization and lead with purpose, this conversation is for you.
Takeaways:
~ Organizational transformation requires more than surface-level adjustments. Be prepared to make deep structural changes to support innovation.
~ Recognize that not everyone will thrive in an innovative environment. Find and support those who are naturally inclined towards taking risks and thinking creatively.
~ Create safe environments. Innovation flourishes when employees feel safe to express their ideas and take risks without fear of punishment. Building a culture of safety is crucial.
~ While maintaining core operations, create separate units or teams that can focus solely on innovation without constraints. Encourage a culture of experimentation.
~ Employee well-being directly impacts their creativity and productivity. Promote good sleep, exercise, and healthy eating habits.
~ When making decisions, trust your instincts. If an idea feels right, have the courage to pursue it despite skepticism from others.
~ Give back. Foster a culture of community service within your organization. This not only benefits society but also creates a caring and engaged workforce.
Quote of the Show:
~ “ Innovation is about trying lots of things, failing, learning from that, and then trying again. If you’re not free to make mistakes, it’s unlikely that you’re going to move the needle much.”
Links:
~ LinkedIn: https://www.linkedin.com/in/daniel-theobald/
~ Mekable: http://www.mekable.com/
~ Twisted Fields: http://www.twistedfields.com/
~ Venca Robotics: http://vecnarobotics.com/
~ MassRobotics: http://massrobotics.org/
Ways to Tune In:
~ Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb
~ Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813
~ Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change
~ iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501
~ Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797
This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com
What if the key to unlocking groundbreaking innovation wasn’t just about hiring the right talent or hosting occasional brainstorming sessions, but rather about fundamentally reshaping how organizations operate? In this episode of Shift and Thrive, Natalie sits down with Daniel Theobald, a visionary in robotics and a pioneer in fostering innovation within organizations. Daniel shares invaluable insights on how businesses can cultivate a culture of innovation, support employee well-being, and make a lasting impact on society. We explore everything from overcoming bureaucratic roadblocks to the role of health and wellness in driving creativity. If you're looking for actionable strategies to transform your organization and lead with purpose, this conversation is for you.
Takeaways:
~ Organizational transformation requires more than surface-level adjustments. Be prepared to make deep structural changes to support innovation.
~ Recognize that not everyone will thrive in an innovative environment. Find and support those who are naturally inclined towards taking risks and thinking creatively.
~ Create safe environments. Innovation flourishes when employees feel safe to express their ideas and take risks without fear of punishment. Building a culture of safety is crucial.
~ While maintaining core operations, create separate units or teams that can focus solely on innovation without constraints. Encourage a culture of experimentation.
~ Employee well-being directly impacts their creativity and productivity. Promote good sleep, exercise, and healthy eating habits.
~ When making decisions, trust your instincts. If an idea feels right, have the courage to pursue it despite skepticism from others.
~ Give back. Foster a culture of community service within your organization. This not only benefits society but also creates a caring and engaged workforce.
Quote of the Show:
~ “ Innovation is about trying lots of things, failing, learning from that, and then trying again. If you’re not free to make mistakes, it’s unlikely that you’re going to move the needle much.”
Links:
~ LinkedIn: https://www.linkedin.com/in/daniel-theobald/
~ Mekable: http://www.mekable.com/
~ Twisted Fields: http://www.twistedfields.com/
~ Venca Robotics: http://vecnarobotics.com/
~ MassRobotics: http://massrobotics.org/
Ways to Tune In:
~ Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb
~ Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813
~ Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change
~ iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501
~ Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797
This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com
Previous Episode

Transforming Food Waste into Community Support - Kimberly Smith - Shift & Thrive - Episode # 030
How can businesses leverage technology to simplify food donations while building strong partnerships with nonprofits to tackle food insecurity more effectively? In this episode of the Shift and Thrive podcast, Natalie interviews Kimberly Smith, CEO of Copia, a company revolutionizing food donation through technology. Kimberly shares how Copia automates surplus food redistribution, simplifying the donation process for businesses while supporting nonprofits. The conversation delves into leadership, emphasizing trust, accountability, and fostering a strong team culture. Kimberly also reflects on her career shift, highlighting the importance of following one’s inner voice and embracing change.
Takeaways:
- Use challenging times as opportunities to innovate and improve your organization’s processes. Reflect on how external pressures can drive internal growth and transformation.
- Evaluate your organization's operations and seek ways to simplify complex processes. Technology can be a powerful tool in streamlining tasks and increasing efficiency.
- Foster an environment where vulnerability is encouraged, leading to trust and accountability. This creates a foundation for a healthy and effective organization.
- Spend time understanding the unique challenges and needs of both your customers and partners. Tailor your solutions to address these needs effectively.
- Don’t ignore your inner voice or intuition, especially when it signals the need for change. Personal fulfillment often leads to greater professional success.
- Encourage diversity in thought and experience within your team. Different perspectives can lead to more innovative solutions and a stronger overall strategy.
- Be proactive in educating your market about your offerings and their benefits. Clear communication can overcome misconceptions and drive the adoption of new solutions.
- Invest in strengthening relationships with key partners. Provide them with tools and resources to ensure mutual success and maximize impact.
Quote of the Show:
- “You want a team made up of different perspectives and motivators. You can’t expect everyone to rise to every occasion in the same way”
Links:
- LinkedIn: https://www.linkedin.com/in/kimberly-trouville-smith/
- Company Website: https://gocopia.com/
- The Advantage: https://www.amazon.com/Advantage-Organizational-Health-Everything-Business/dp/0470941529
- Email: [email protected]
Ways to Tune In:
- Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb
- Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813
- Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change
- iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501
- Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797
This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com
Next Episode

Pioneering IoT Leadership - Kelly Ireland - Shift & Thrive - Episode # 032
How can IoT revolutionize industries, enhance safety, and drive innovation in a rapidly evolving tech landscape? In this episode of Shift and Thrive, Natalie sits down with Kelly Ireland, a trailblazing tech entrepreneur with 40 years of experience in IT. As the founder, CEO, and CTO of CBT, Kelly shares her journey from self-taught programmer to industry leader, highlighting her company’s strategic pivot to IoT over the past eight years. She dives into the transformative power of IoT across industries, the importance of team-centric leadership, and the evolving landscape of tech careers. From marketing strategies to mentorship, Kelly offers invaluable insights for business leaders looking to stay ahead in an ever-changing industry. Tune in for an inspiring conversation on innovation, adaptability, and building a future-ready workforce.
Takeaways:
- Stay informed about and invest in emerging technologies. Kelly’s pivot to IoT was driven by recognizing its potential early on. Deeply understand the markets you serve.
- Cultivate a teamwork-oriented culture and avoid fostering individual "superstars" who may disrupt team cohesion. Encourage and value contributions from all team members, regardless of their role.
- Involve end users from the outset when developing new solutions to ensure they meet practical needs and gain better adoption. Focus your marketing efforts on niche, industry-specific conferences to directly reach decision-makers and end users.
- First seek recommendations from your current employees when filling positions, as they often know candidates who align with your company culture. Continuously invest in training your team to keep up with industry changes and emerging technologies.
- Allow and encourage your team to experiment with new ideas and technologies. Demonstrating wearables led to valuable new use cases. Stay flexible and willing to pivot your business focus as industry demands evolve.
- Actively engage in mentoring programs to inspire and guide young people in tech careers. Advocate for alternative educational routes in tech, like certifications, that can provide equally valuable career opportunities.
- Build a broad ecosystem encompassing partners, advisors, and diverse team members to gain multiple perspectives and strengths. Always be open to learning and adapting from different inputs and experiences.
Links:
- LinkedIn: https://www.linkedin.com/in/cbt-kelly/
- Website: http://www.cbtechinc.com/
- Email: [email protected]
Ways to Tune In:
- Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb
- Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813
- Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change
- iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501
- Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797
- YouTube: https://www.youtube.com/channel/UClf9QxGUxZw_Sv8_4bZP34Q
This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency.
Learn more at: https://www.magnetudeconsulting.com
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