Secrets To Scaling Your Ecommerce Brand

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Personalized experiences keep customers highly engaged and boost their satisfaction with your brand. The customer insights that you get from these experiences will also help improve your future deals and offers.

In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle.

Listen and learn in this episode!

Key takeaways from this episode:

• One of the biggest ways to create an incredible offer is to call out a specific audience.
• Make sure that you are talking to these specific customers through your campaigns and offers.
• Twik reorganizes collection products and navigation into what their data shows will be the most likely to be purchased. The results are phenomenal.
• Retargeting people with the products that they saw is incredibly important. You don’t wanna just chuck your brand out there for them.
• Make sure that you also get in on the post-purchase side of things and personalize things there.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue.

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

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Create awesome content and Tiktok will do the rest!

In this third of the three Best of 2022 series episodes, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Start with videos about your products and base them on what’s trending on the platform.
• TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
• Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
• Mix up your videos with some comedy trends on TikTok.
• Try to post daily or 5-6 days a week.
• People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
• Gaming the system is creating awesome content.
• When you see an opportunity to scale, go for it.

Today’s Guest:

John Roman is the CEO of Battlbox.

BattlBox provides subscriptions for outdoor survival gear packages.

Connect and learn more about John Roman and Battlbox here:
LinkedIn: https://www.linkedin.com/in/john-roman
Blog: https://www.onlinequeso.com
Website: https://www.battlbox.com

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

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Think outside the box for impactful activations. Take inspiration from their creativity and find unique ways to make a statement for your brand.

In this episode, Jordan West and Henry Murray, Co-Founder of Waterdrop discussed the importance of strategic partnerships and investments, which led them to an unforgettable activation in Times Square. They built a tennis court and had the privilege of playing a match with none other than Novak Djokovic, the tennis legend and an investor in Waterdrop. This publicity stunt not only brought awareness to their mission but also showcased their commitment to reducing single-use plastic bottles.

Listen and learn in this episode!

Key takeaways from this episode:

• Having a clear and impactful mission for your brand can attract major investors and celebrity endorsements.
• When expanding internationally, design your business and brand to be appealing and accessible to a global audience.
• Thoughtful and creative activations with influencers or celebrities can generate buzz and attention for your brand, but they require careful planning and resources.
• The impact of such activations can be measured through factors like website traffic, incrementality testing, and customer feedback.
• Leveraging the influence and status of celebrities can open doors and garner positive attention for your brand.
• Planning and preparation are key to ensuring the success and cost-effectiveness of big activations.
• Tracking and analyzing the impact of major activations can provide valuable insights for future marketing strategies.

Recommended App/Tool:

Fairing: https://fairing.co/

By the Numbers: https://www.bythenumbersapp.com/

Loyalty Lion: https://loyaltylion.com/

Recommended Podcast:

Lex Fridman: https://lexfridman.com/podcast/

Today’s Guest:

Henry Murray, Co-founder of Waterdrop is the visionary behind Waterdrop, a revolutionary product with a clear mission: eliminating prefilled beverages and plastic bottles from the world. In 2016, Henry and his team in Germany created Waterdrop, a small hydration cube that can be dropped into water. This innovative product is not only lightweight but also uses 98% less plastic, as it solely contains fruit and plant extracts. With this eco-friendly approach, Henry and his team were able to bypass traditional distribution channels and go direct to consumers, making water readily available and free.

Connect and learn more about Henry and Waterdrop:

Website: https://www.waterdrop.com/

LinkedIn: https://www.linkedin.com/in/henry-murray-00578a55/

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By focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction.

In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences, discussing the strategic benefits for brands and the significant reactions they've received. From success stories and innovative approaches to the economic impact and networking strategies, this episode focuses on the transformative power of modern giveaways.

Listen and learn in this episode!

Key takeaways from this episode:

• Networking, timing, and understanding what works are key components in getting brands to participate in giveaways.
• Giveaways can create emotional connections and activate affiliates, leading to strategic marketing and business growth.
• Leveraging partnerships with other brands for shared giveaways can lead to mutually beneficial opportunities.
• Giveaway promotions should align with the target audience's interests to achieve the desired impact.

Today’s Guest:

Eric Autry is a passionate fintech and lending enthusiast who has a deep love for ecommerce and numbers. With experience in funding over 200 ecommerce companies at Wayflyer, he gained a strong understanding of profitability and finance in the industry.

Craig Martens began his career working with Richard, where they implemented traditional methods to grow their ecommerce channel. They saw relative success with affiliates, CRO, and landing pages. However, their business underwent a significant shift when they ventured into large Giveaway marketing. Despite the hurdles, Craig and his team adapted to the new approach and successfully navigated the legal and logistical aspects of running giveaways, ultimately transforming their business.

Connect and learn more about Craig, Eric and Shared Sweeps:

Website: https://sharedsweeps.com/
LinkedIn:

Craig Martens: https://www.linkedin.com/in/craigmartens/

Eric Autry: https://www.linkedin.com/in/eric-autry-72b346168/

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We often talk about marketing, but the operations side of the business is equally important.

In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses. Listen up, and let’s learn about business from another angle.

KEY TAKEAWAYS FROM THIS EPISODE

• Running a website has a lot of different compartments and things that need to be addressed. You need to know what you are doing, and the cost structure involved to do it well.
• When you’re dealing with products with high turnover, it leads to more work.
• Any deal that you do must be mutually beneficial.
• There comes a time when all your experiences and skillsets accumulate, and you will be able to use all that to create something extraordinary.
• Everything is somewhat a path, and every day that you are going down that path, you are learning. Be ready for your moment because you don’t know when it’s going to happen.

TODAY’S GUEST

Adam Hanin Founder and Operating Partner of Commerce12.

Commerce12 is a company that creates innovative e-commerce solutions to scale clients’ businesses. They conceptualize inspired and brand-friendly websites, powerful direct response tactics, and ingenious marketing methods.

Connect and learn more about Adam and his company here:

Website: https://commerce12.comLinkedIn: https://www.linkedin.com/in/adam-hanin-94756117/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply