Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
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Top 10 Secrets To Scaling Your Ecommerce Brand Episodes
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Ep 472: Why A+ Campaigns Are Bankrupting Your E-commerce Business With Charley T
Secrets To Scaling Your Ecommerce Brand
07/27/23 • 42 min
Marketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.
In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Charley T defines his success by the joy and independence he brings to the people he helps.
- Charley chooses to be the one who is called out but is known to provide a lot of value to people.
- There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.
- Reassess your Facebook advertising approach.
- The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy.
- Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.
- Focus on growth metrics and investment portfolio.
- Instead of chasing the perfect ad, identify what works and do more of it, but better
- Increasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.
- Remember, it's about consistently producing more profit and reinvesting it into your business.
Today’s Guest:
Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.
Connect and learn more about Charley T here:
Website: https://www.disrupterschool.com/FacebookDisrupter
Other Socials: https://www.fbdisrupter.kartra.com/page/links
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 545: Why You Should Never Go To Another In-Person Event (Before You Listen To This Episode) with Chris George, Subsummit
Secrets To Scaling Your Ecommerce Brand
04/15/24 • 29 min
Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections.
In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.
Listen and learn in this episode!
Key takeaways from this episode:
- Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.
- The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.
- Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.
Recommended Podcast/Audiobook:
Modern Wisdom Podcast: https://chriswillx.com/podcast/
Seven Habits: https://www.franklincovey.com/the-7-habits/
Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/
Today’s Guest:
Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.
Connect and learn more about Chris and SubSummit:
LinkedIn: https://www.linkedin.com/in/chrisgcertified/
Website: https://subsummit.com/
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 591: Attribution and Sources Of Truth - What Platforms To Believe with Michael True, Prescient AI
Secrets To Scaling Your Ecommerce Brand
10/15/24 • 35 min
Imagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.
In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue.
Listen and learn in this episode!
Key takeaways from this episode:
- Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.
- AI’s Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.
- AOV’s Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.
- Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.
- Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.
- Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.
- TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.
- Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.
Today’s Guest:
Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.
Recommended Apps/Tools:
Prescient AI: https://prescientai.com/
Triple Whale: https://www.triplewhale.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 254: Solving Problems on A Worldwide Scale With Marc Werner, GhostBed
Secrets To Scaling Your Ecommerce Brand
10/27/21 • 37 min
There’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder.
In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term.
Listen up and learn more in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Put your brand on your product, and people will become aware that your company makes that good quality product.
- Profits follow quality.
- Make it easy for your customer to do business with you. Try to anticipate every pain point that a customer encounters.
- Employ great digital marketing services from different agencies and learn to manage these platforms in-house to connect to your customers well.
- Always make friends with giants.
- When you are in a business, understand where it’s growing, the margins, and the competitive landscape, and adjust your plans accordingly.
- It is important to delegate tasks and trust the people you hire. Give them the confidence to let them do their thing.
- Revenue is very important to a business. Look at your product, see where it’s going, and what new products you need to add.
Today’s Guest:
Marc Werner is a seasoned serial entrepreneur. He is the CEO of Ghostbed.
Ghostbed/Nature’s Sleep LLC is a modern-day, global manufacturer and distributor of specialty sleep products via its unique 21st-century business model.
Connect and learn more about Marc and Ghostbed here:
Website: https://www.ghostbed.com
Linkedin: https://www.linkedin.com/in/marclwerner/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 239: Selling High Value Ticket Items Direct to Consumers With Tanner Charlesworth, Rustica
Secrets To Scaling Your Ecommerce Brand
09/21/21 • 25 min
If you can sell a $6,000 door to consumers online, you can sell anything.
In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.
KEY TAKEAWAYS FROM THIS EPISODE
- Average Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.
- The ads get the attention, but your product should do all the work to convert customers.
- The success of a website is directly connected to the value of its content to a visitor.
- Get your pricing right. Focus on the right pricing strategy.
- Work closely with manufacturing to make sure you can match the demand when products are made-to-order.
TODAY’S GUEST
(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.
Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.
Connect and learn more about Tanner and Rustica here:
LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/Website: https://rustica.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 234: How to Get People Into Subscription, An Executive Round Table Discussion
Secrets To Scaling Your Ecommerce Brand
09/08/21 • 39 min
Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.
In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.
KEY TAKEAWAYS FROM THIS EPISODE
- Creating a lifelong relationship with a customer through an individual product is easier than through a subscription box.
- You want people to purchase the way they are comfortable purchasing.
- Promises sell. The goal of the product is to live up to the promise that you made.
- It’s not about what price point but what kind of market you are talking to.
- The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.
- The two main reasons people subscribe are convenience and discounted rates.
- When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.
TODAY’S GUEST
Ryan MacKenzie, Tru Earth
https://www.tru.earth
https://www.linkedin.com/in/ryemckenzie/
John Roman, Battlbox
https://www.battlbox.com
https://www.linkedin.com/in/john-roman/
Ezra Firestone, Boom by Cindy Joseph
https://www.boombycindyjoseph.com
https://www.linkedin.com/in/ezrafirestone/
Nik Hall, Vitafive
https://vitafive.com
https://www.linkedin.com/in/nikhall/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 382: The Necessity of Knowing Your Numbers With Joe Putnam
Secrets To Scaling Your Ecommerce Brand
10/05/22 • 24 min
Not knowing your numbers and focusing on the wrong metrics can make you lose sight of the big picture. If you are losing money or making a lot of it and you don’t understand your numbers, you won’t be able to scale.
In this episode, Jordan West and Joe Putnam talk all about the kinds of numbers to monitor in your business and why your ROAS can be a horrible metric to focus on.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you don't know your numbers, you won't be able to scale.
- Separate your variable cost and your fixed cost and keep an eye on them.
- Paying too much attention to return on ad spend can be a pitfall.
- ROAS doesn't tell you how much money you're making and your profit.
- Marketing Efficiency Ratio (MER) tells you more of the picture than just the ROAS itself.
- Brands that invest in their branding and storytelling are winning long-term.
- Jordan: Google is the unsexy place that will probably make you a lot of money.
- Put the time to know your numbers and wrestle with them until you understand them.
- The best decision any business owner can make to scale successfully is to find somebody who's already accomplished what they want to do and work with them.
Recommended App:
Notion
https://www.notion.so/
Triple Whale
https://www.triplewhale.com/
Recommended Book:
Myth Revisited
https://books.google.com/books/about/The_E_Myth_Revisited.html?id=HHJVIpbpSgsC
Buzzmarketing by Mark Hughes
https://books.google.com/books/about/Buzzmarketing.html?id=0o1x0gumuBMC
Today’s Guest:
Joe Putnam is the founder of Conversion Engine.
Conversion Engine helps eCommerce brands use highly effective paid ads and e-mail and SMS marketing to grow and make more.
Connect and learn more about Joe and Conversion Engine here:
Website: https://theconversionengine.com/
LinkedIn: https://www.linkedin.com/in/joe-putnam-8935052
Twitter: https://twitter.com/JosephPutnam
E-mail Address: [email protected]
This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click her
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 248: How to Create a Niche And Market to It With Dr. Zack Abbott, ZBiotics
Secrets To Scaling Your Ecommerce Brand
10/14/21 • 30 min
What would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents?
In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind product.
KEY TAKEAWAYS FROM THIS EPISODE
- When you are deciding about your packaging, consider what your target market would prefer and the experience they will have.
- Zbiotics are marketed as an aid to assist in preventing the effects of a hangover, not to promote binge drinking.
- A good marketing strategy involves having a good product and word-of-mouth.
- Podcasts are incredibly useful to market products and, in ZBiotics’ case, finding a new market segment.
- Use discount codes and trackable links to help track the efficiency of podcast channel use.
- ROAS is a good measure if you’re short-term focused, but not for long-term.
- It’s important that who you’re advertising to is in line with the brand that they see for themselves.
- Growth should be sustainable, and the customers retained well.
- Create a customer experience that people fall in love with.
- Create a great product and a brand that people will really like.
- Great packaging makes people proud of sharing the product they use.
- Every single interaction with the customers is important.
Book Recommendation: Secrets of the Power of Negotiating
https://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391
Today’s Guest:
Dr. Zachary Abott is the Founder and CEO of ZBiotics.
ZBiotics Biotechnology company genetically engineering probiotic bacteria to perform specific beneficial functions inside the body.
Connect and learn more about Dr. Zack and ZBiotics here:
Website: https://www.zbiotics.comLinkedin: https://www.linkedin.com/in/zaabbott/Instagram: https://www.instagram.com/zbiotics
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 289: How to Successfully Exit Your Business With Joe Valley
Secrets To Scaling Your Ecommerce Brand
01/20/22 • 40 min
As business owners, our goal is mostly focused on building and growing our businesses. However, once it’s up and running, we need to start thinking about an exit goal.
In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business.
Listen up and let's set some goals.
KEY TAKEAWAYS FROM THIS EPISODE
- Include exits in your goals.
- Reverse engineer your path to that goal.
- One key differentiator when you're selling your business is understanding that you're selling the business as a multiple of discretionary earnings and for e-commerce business owners, the inventories are always sold separately.
- If you renegotiate the cost of goods sold halfway through the year, you get to do an add-back for that.
- Shift your mindset from an entrepreneur to an exitpreneur.
- Learn about deal structures.
- Create competition when selling your business.
- When a good advisor has your best interest in mind, in the long run, it helps them more.
- The valuations are 10% math and 90% art.
- Documentation is a critical part that buyers are looking for.
- Once you've got a business that's up and running, it's time to think about those exit goals.
- Business is not about selling anything. It's how many people you can reach, connect with, educate, and help.
Recommended Tool: Google Forms
Recommended Book:
Good To Great by Jim Collins
https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996
Today’s Guest:
Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He did this after building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their incredible exit.
Connect and learn more about Joe here:
Website: https://www.quietlight.com
https://www.exitpreneur.io
Email: [email protected]
The EXITpreneur's Playbook Free Book Form
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free athttps://knocommerce.com/pages/mm
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and you
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
Ep 402: Why SMS is a Game-Changer for Black Friday With Jordan West
Secrets To Scaling Your Ecommerce Brand
11/22/22 • 10 min
Using SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value.
In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
Why SMS is important for Black Friday:
1. Speed - messages get to people almost instantaneously.
2. Reach - not everybody checks their emails regularly but almost everybody reads their text messages.
3. Integration with E-mail Marketing Notifications - SMS works well in conjunction with email campaigns especially when you have a great deal.
Important things to remember in using SMS for Black Friday:
1. Plan your Black Friday Messaging. Make sure to A/B test your messaging.
2. The whole point of a text message is not to tell everything on the text message itself but to move people over to your website.
3. Know what type of messaging resonates with your customers and your target.
4. Make sure to use calls to action.
5. Try to add some fun, spicy elements in your SMS like extra promo codes.
6. Make sure you understand the timing of your messages.
7. Collect numbers in advance and segment your subscribers.
8. It is not recommended to use MMS due to the high costs associated.
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.
Learn more here: Particl
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FAQ
How many episodes does Secrets To Scaling Your Ecommerce Brand have?
Secrets To Scaling Your Ecommerce Brand currently has 596 episodes available.
What topics does Secrets To Scaling Your Ecommerce Brand cover?
The podcast is about Brand, Retail, E-Commerce, Dtc, Marketing, Entrepreneurship, Ecommerce, Podcasts, Digital Marketing, Shopify and Business.
What is the most popular episode on Secrets To Scaling Your Ecommerce Brand?
The episode title 'Ep 409: From Tik Tok Bootstrapping to Raising A Series A With Erica Rankin, Bro Dough' is the most popular.
What is the average episode length on Secrets To Scaling Your Ecommerce Brand?
The average episode length on Secrets To Scaling Your Ecommerce Brand is 25 minutes.
How often are episodes of Secrets To Scaling Your Ecommerce Brand released?
Episodes of Secrets To Scaling Your Ecommerce Brand are typically released every 2 days.
When was the first episode of Secrets To Scaling Your Ecommerce Brand?
The first episode of Secrets To Scaling Your Ecommerce Brand was released on Sep 16, 2019.
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