Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
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Top 10 Secrets To Scaling Your Ecommerce Brand Episodes
Goodpods has curated a list of the 10 best Secrets To Scaling Your Ecommerce Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Secrets To Scaling Your Ecommerce Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Secrets To Scaling Your Ecommerce Brand episode by adding your comments to the episode page.
Ep 195: Sealing Licensing Deals With Andrew Mikowski, Gilson Snow
Secrets To Scaling Your Ecommerce Brand
05/06/21 • 29 min
Licensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start.
In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- The more that you connect to your customers, the more that they feel connected to the product.
- The first step is figuring out what kind of brand you want to work with.
- Research who is the best contact for licensing in that brand or company.
- Think of the customers first and what they want to see and everything comes after that.
- Keep addressing the problems you encounter head-on and good things are going to happen from it.
Book: The Holy Man by Susan Trott
https://www.amazon.com/Holy-Man-Susan-Trott/dp/1573225320
TODAY’S GUEST
Andrew Mikowski is the Chief Revenue Officer and partner at Gilson Snow.
Gilson Snow is one of the fastest-growing Skiboard Companies. It is an American snowboard and ski manufacturer based and is the largest producer of custom snowboards and skis.
Connect and learn more about Andrew and Gilson Snow here:
Website: https://gilsonsnow.com
Instagram: https://www.instagram.com/gilsonsnow/?hl=en
LinkedIn: https://www.linkedin.com/in/andrewmikowski/
We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 183: Repeatable 7-Figure Brand Launch Tactics with Kevin Smith from SmashBrand
Secrets To Scaling Your Ecommerce Brand
04/08/21 • 31 min
In this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- When you launch your brand, it comes down to risk aversion and subjectivity.
- Differentiate your product – even if it is a commodity.
- Do the research needed to reposition your product to fill a need
- Validate your product early!
- Creating a name is important, but it is not the most important.
- Small changes can make a big difference.
APPS:
Jungle Scout:
ClickUp:
TODAY’S GUEST
Kevin Smith is a Founding Partner and Director of Innovation at SmashBrand. He is also an investor and a 10X CPG Entrepreneur with Multiple Exits.
SmashBrand is the only CPG agency in the world that designs, tests, and optimizes brands so that they will know the increase in purchase intent, consumer preference, and sales impact— before bringing it to market.
Connect and learn more about Kevin and Smash Brand here:
Website: https://www.smashbrand.com
Linkedin: https://www.linkedin.com/in/smashkcs/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 173: CLV is The Ultimate KPI With Juliana Jackson From Omniconvert
Secrets To Scaling Your Ecommerce Brand
03/17/21 • 32 min
The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- CLV metrics can be confusing, but understanding them will empower you to make the right choices.
- Not all of your customers are created. Focus on the ones that bring you consistent value.
- Monitor what really matters.
- Deliver value to every touchpoint of your customer’s journey.
- Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.
TODAY’S GUEST
Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.
Learn more about Juliana and her company here:
Website: https://www.omniconvert.com
Twitter: https://twitter.com/theclvlady
LinkedIn: https://www.linkedin.com/in/theclvlady/
YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQ
Clubhouse: @theclvlady
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 171: Blankets and Branding with Wylie Robinson of Rumpl
Secrets To Scaling Your Ecommerce Brand
03/11/21 • 24 min
Can you name a single blanket brand? Rumpl is on a mission to elevate blankets with their high-end, high-tech blankets.
In today’s episode, Wylie Robinson of Rumpl walks us through his journey. From a kick-starter to getting a round of funds, he shares the pros and cons of having funding as you grow your business.
KEY TAKEAWAYS FROM THIS EPISODE
- When you get funding, you have a safety net to explore, but at the same time, there’s a higher expectation.
- One of the keys to being successful is identifying what you are not good at.
- Focus shows the consumers that you are committed to making the best product.
TODAY’S GUEST
Wylie Robinson is the Founder and CEO of Rumpl. He is a designer, fresh air enthusiast, and entrepreneur with proven leadership experience in creative and fast-paced environments.
Rumpl is a company that aims to upgrade blankets through technical materials that you typically find in active gears and outdoor attire.
Learn more about Wylie and his company here:
Website: https://www.rumpl.com
Instagram: https://www.instagram.com/gorumpl/?hl=en
LinkedIn: https://www.linkedin.com/in/wylierobinson/
Email: [email protected]
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 169: YouTube Ads Deep Dive with Brett Curry of OMG Commerce
Secrets To Scaling Your Ecommerce Brand
03/09/21 • 35 min
Did you know that if you’re running video ads successfully on Facebook, you will likely have great success on Youtube as well?
In today’s episode, Brett Curry of OMG Commerce shares with us his expertise in the art and science of YouTube Ads for E-Commerce. While running one of the top Youtube ads agencies for eCommerce, Brett has seen a lot, and it shows in the episode. This episode is full of actionable insights and helpful strategies. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- If you are running video ads on Instagram and Facebook successfully, you can almost certainly do the same thing on YouTube.
- In creating a good YouTube ad, focus on the product, and let your personality shine through.
- 96% of the people that watch YT and consume YT ads do so with their sound on.
- If you tell Google you want views, it will give you views, but if you want people who will take action, Google will give you people who will likely take action.
TODAY’S GUEST
Brett Curry is an online marketer, eCommerce strategist, and speaker, but first and foremost, he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the Smart Google and YouTube Traffic Course creator in partnership with Ezra Firestone.
He is the Co-Founder and CEO of OMG Commerce. OMG Commerce is a digital marketing agency focused on Google Search Shopping in the YouTube ecosystem and Amazon ads ecosystem.
Learn more about Brett and his company here:
Website: https://www.omgcommerce.com
Facebook: https://www.facebook.com/brett.curry2
LinkedIn: https://www.linkedin.com/in/thebrettcurry/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 167: Multi Channel Growth Hacking with Joel Reichert of Woven Nook & Maven Thread
Secrets To Scaling Your Ecommerce Brand
03/03/21 • 20 min
Along with his wife as product designer and partner, Joel Reichart has successfully scaled his third e-commerce business. In today’s episode, Joel shares how he has created repeatable success and how to approach running your business efficiently and effectively. This episode is packed with helpful perspectives on how to make your business work for you, not the other way around. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Find products that have a healthy balance of good demand and not too much competition.
- Keep things as simple and flexible as possible in your business.
- Do what you’re good at, and outsource everything else.
- Test, then test again – invest in what works.
TODAY’S GUEST
Joel Reichert is an E-commerce entrepreneur who owns multiple brands, Copper Pearl, Woven Nook, and Maven Thread. He lives in Utah with his wife and four kids. They manage their business from home, doing what they are good at and outsourcing everything else.
Know more about Joel and his company here:
https://www.linkedin.com/in/joel-reichert-90020526/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 155 - Storefront to DTC: Apparel Brand Strategies with Tara Sabourin of Jackson Rowe
Secrets To Scaling Your Ecommerce Brand
02/03/21 • 19 min
Jackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how do you get people to know, like and trust your brand? Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Brick and mortar can be a great way to build brand awareness.
- How will you get people to know, like and trust your brand?
- Personalization and relationships are the secrets to scale.
TODAY'S GUEST
Tara Sabourin has led the DTC initiative at Jackson Rowe, an apparel brand based in Vancouver, Canada.
Check out Jackson Rowe at https://www.jacksonrowe.ca/
Connect with Tara at [email protected] or follow her IG, @tarasabourin.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 139: Holistic DTC Growth Strategy with Nick Lamothe, CMO of The Legends Brand
Secrets To Scaling Your Ecommerce Brand
12/29/20 • 38 min
Eager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds light on the wide range of tools to build momentum for your brand. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Your connections are key, focus on building genuine relationships with your partners.
- ROAS isn’t everything. Look at LTV and what the time horizon is for the customer's next purchase.
- Build a post-purchase email sequence for first-time buyers!
- Secret to scaling: Test two new channels per month!
TODAY'S GUESTS
Nick Lamothe is the Chief Marketing Officer of The Legends Brand, a performance apparel developed and designed for modern athletes. Nick, the former marketing expert for Reebok and Adidas, also ran his own eCom agency that drove high-margin growth to direct-to-consumer brands of various sizes and industries.
Visit The Legends Brand at https://thelegendsbrand.com/
Follow them on Instagram: @legends
Connect with Nick on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 138: Pulling Big Levers with 8 Figure E-Comm Owner Tyler “Sully” Sullivan of Bombtech
Secrets To Scaling Your Ecommerce Brand
12/24/20 • 31 min
Affectionately known as the world's worst competitive long driver, Tyler “Sully” Sullivan had a problem: his clubs kept breaking. After cashing out his 401k, designing a club with 4 university students, and boosting a few videos on Facebook, his “Smash Hit” brand was on its way...This episode is packed with useful insights on how to think about your time as a founder and ensure your focus is applied to what matters most. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Earn more, do less: Look for the big levers.
- Communicate appropriately on each medium.
- Email is not dead!
- Hire great people, and get out of the way.
TODAY'S GUESTS
Tyler “Sully” Sullivan is the founder of Bombtech Golf and eCom Growers. From long hours of grinding to working less than 20 hours a week, Sully proves the power of leveraging as the secret to scaling productivity and profitability. With only two full-time employees, Bombtech Golf, a high-performing factory direct golf club, has been an amazing 8-figure brand!
If you’re a golfer, explore Bombtech Golf products at https://www.bombtechgolf.com/
Scale your brand with eCom Growers. Visit their website at https://www.ecomgrowers.com/
Start connecting with Sully on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Ep 241: The Operations Side of E-Commerce Business With Adam Hanin, Commerce12
Secrets To Scaling Your Ecommerce Brand
09/28/21 • 21 min
We often talk about marketing, but the operations side of the business is equally important.
In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses. Listen up, and let’s learn about business from another angle.
KEY TAKEAWAYS FROM THIS EPISODE
- Running a website has a lot of different compartments and things that need to be addressed. You need to know what you are doing, and the cost structure involved to do it well.
- When you’re dealing with products with high turnover, it leads to more work.
- Any deal that you do must be mutually beneficial.
- There comes a time when all your experiences and skillsets accumulate, and you will be able to use all that to create something extraordinary.
- Everything is somewhat a path, and every day that you are going down that path, you are learning. Be ready for your moment because you don’t know when it’s going to happen.
TODAY’S GUEST
Adam Hanin Founder and Operating Partner of Commerce12.
Commerce12 is a company that creates innovative e-commerce solutions to scale clients’ businesses. They conceptualize inspired and brand-friendly websites, powerful direct response tactics, and ingenious marketing methods.
Connect and learn more about Adam and his company here:
Website: https://commerce12.comLinkedIn: https://www.linkedin.com/in/adam-hanin-94756117/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
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FAQ
How many episodes does Secrets To Scaling Your Ecommerce Brand have?
Secrets To Scaling Your Ecommerce Brand currently has 611 episodes available.
What topics does Secrets To Scaling Your Ecommerce Brand cover?
The podcast is about Brand, Retail, E-Commerce, Dtc, Marketing, Entrepreneurship, Ecommerce, Podcasts, Digital Marketing, Shopify and Business.
What is the most popular episode on Secrets To Scaling Your Ecommerce Brand?
The episode title 'Ep 409: From Tik Tok Bootstrapping to Raising A Series A With Erica Rankin, Bro Dough' is the most popular.
What is the average episode length on Secrets To Scaling Your Ecommerce Brand?
The average episode length on Secrets To Scaling Your Ecommerce Brand is 25 minutes.
How often are episodes of Secrets To Scaling Your Ecommerce Brand released?
Episodes of Secrets To Scaling Your Ecommerce Brand are typically released every 2 days.
When was the first episode of Secrets To Scaling Your Ecommerce Brand?
The first episode of Secrets To Scaling Your Ecommerce Brand was released on Sep 16, 2019.
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