Ep 139: Holistic DTC Growth Strategy with Nick Lamothe, CMO of The Legends Brand
12/29/20 • 38 min
Eager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds light on the wide range of tools to build momentum for your brand. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Your connections are key, focus on building genuine relationships with your partners.
- ROAS isn’t everything. Look at LTV and what the time horizon is for the customer's next purchase.
- Build a post-purchase email sequence for first-time buyers!
- Secret to scaling: Test two new channels per month!
TODAY'S GUESTS
Nick Lamothe is the Chief Marketing Officer of The Legends Brand, a performance apparel developed and designed for modern athletes. Nick, the former marketing expert for Reebok and Adidas, also ran his own eCom agency that drove high-margin growth to direct-to-consumer brands of various sizes and industries.
Visit The Legends Brand at https://thelegendsbrand.com/
Follow them on Instagram: @legends
Connect with Nick on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Eager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds light on the wide range of tools to build momentum for your brand. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Your connections are key, focus on building genuine relationships with your partners.
- ROAS isn’t everything. Look at LTV and what the time horizon is for the customer's next purchase.
- Build a post-purchase email sequence for first-time buyers!
- Secret to scaling: Test two new channels per month!
TODAY'S GUESTS
Nick Lamothe is the Chief Marketing Officer of The Legends Brand, a performance apparel developed and designed for modern athletes. Nick, the former marketing expert for Reebok and Adidas, also ran his own eCom agency that drove high-margin growth to direct-to-consumer brands of various sizes and industries.
Visit The Legends Brand at https://thelegendsbrand.com/
Follow them on Instagram: @legends
Connect with Nick on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Previous Episode
Ep 138: Pulling Big Levers with 8 Figure E-Comm Owner Tyler “Sully” Sullivan of Bombtech
Affectionately known as the world's worst competitive long driver, Tyler “Sully” Sullivan had a problem: his clubs kept breaking. After cashing out his 401k, designing a club with 4 university students, and boosting a few videos on Facebook, his “Smash Hit” brand was on its way...This episode is packed with useful insights on how to think about your time as a founder and ensure your focus is applied to what matters most. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Earn more, do less: Look for the big levers.
- Communicate appropriately on each medium.
- Email is not dead!
- Hire great people, and get out of the way.
TODAY'S GUESTS
Tyler “Sully” Sullivan is the founder of Bombtech Golf and eCom Growers. From long hours of grinding to working less than 20 hours a week, Sully proves the power of leveraging as the secret to scaling productivity and profitability. With only two full-time employees, Bombtech Golf, a high-performing factory direct golf club, has been an amazing 8-figure brand!
If you’re a golfer, explore Bombtech Golf products at https://www.bombtechgolf.com/
Scale your brand with eCom Growers. Visit their website at https://www.ecomgrowers.com/
Start connecting with Sully on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Next Episode
Ep 140: Sales Real Talk with Wes Schaeffer, Author, The Sales Whisperer
Professional sales people are made, not born. Whether you believe it or not, we are all in a process of selling something. In this episode, Wes sheds light on what really matters and how to think about sales in the most empowering way possible. As an Air Force Veteran, Wes speaks to the art of selling in uniquely pragmatic, easy to understand terms. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- A professional salesperson is made. You have to develop yourself continuously to know what always works to activate sales.
- Attract customers with what they want, then give them what they need.
- Secret to scaling: Evaluate what needs to be automated, delegated and eliminated.
- Never underestimate the value of feedback.
- Learn to say NO when a customer is not a good fit for your business.
TODAY'S GUEST
Wes Schaeffer is the author of Amazon’s Top Rated book, The Sales Whisperer and The Definitive Guide To Infusionsoft. Wes has been training business leaders, entrepreneurs, and sales and marketing enthusiasts on how to activate massive sales growth. He is a valued partner of HubSpot, Infusionsoft, and Ontraport and founder of TheCRMButler. Wes and his wife live in California, USA with their seven kids!
Want to know the best CRM for you? Wes invites you to take his FREE CRM Quiz
Get tons of eCom strategies, visit The Sales Whisperer website at https://www.thesaleswhisperer.com/ or subscribe to The Sales Podcast.
Connect with Wes on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
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