Ep 173: CLV is The Ultimate KPI With Juliana Jackson From Omniconvert
03/17/21 • 32 min
The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- CLV metrics can be confusing, but understanding them will empower you to make the right choices.
- Not all of your customers are created. Focus on the ones that bring you consistent value.
- Monitor what really matters.
- Deliver value to every touchpoint of your customer’s journey.
- Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.
TODAY’S GUEST
Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.
Learn more about Juliana and her company here:
Website: https://www.omniconvert.com
Twitter: https://twitter.com/theclvlady
LinkedIn: https://www.linkedin.com/in/theclvlady/
YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQ
Clubhouse: @theclvlady
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- CLV metrics can be confusing, but understanding them will empower you to make the right choices.
- Not all of your customers are created. Focus on the ones that bring you consistent value.
- Monitor what really matters.
- Deliver value to every touchpoint of your customer’s journey.
- Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.
TODAY’S GUEST
Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.
Learn more about Juliana and her company here:
Website: https://www.omniconvert.com
Twitter: https://twitter.com/theclvlady
LinkedIn: https://www.linkedin.com/in/theclvlady/
YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQ
Clubhouse: @theclvlady
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Previous Episode
Ep 172: Creative Driven Marketing with Brendan Bannister, CMO of William Painter
If you can create good content, Youtube is the ultimate platform for scaling your brand. In today’s episode, Brendan shares a story of one video that reached 120 million views on Youtube, mostly through paid traffic! If you have plans to really scale your brand using high-quality content, check this episode out. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- If you can create good content, Youtube is the ultimate platform for scaling.
- Find mentors, learn from them, and then mentor others.
- Think outside the box, be creative.
TODAY’S GUEST
Brendan Bannister is the CMO and creative director at William Painter Inc. He is a travel photographer and uses this experience for his current post at the company.
William Painter Inc. is an everyday essentials brand. They provide products with great quality, back it up with a lifetime guarantee, and treat customers like family.
Learn more about Brendan and his company here:
Website: https://www.williampainter.com
Instagram: https://www.instagram.com/brendanbannister/?hl=en
LinkedIn: https://www.linkedin.com/in/brendanbannister/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Next Episode
Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr
Growing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.
KEY TAKEAWAYS FROM THIS EPISODE
- When you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.
- Read your reviews. They are speaking for you!
- Be patient, take the time to make sense of your data, and get the right data.
- Ideas are worthless without execution.
Audio Book Recommendation:
The Tao of Charlie Munger
https://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0R
Podcast recommendation:
My First Million
https://thehustle.co/my-first-million-podcast/
TODAY’S GUEST
Rob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations.
Learn more about Rob and his company here:
Website: https://www.endurapparel.com
LinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=ca
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
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