Ep 241: The Operations Side of E-Commerce Business With Adam Hanin, Commerce12

09/28/21 • 21 min

We often talk about marketing, but the operations side of the business is equally important.

In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses. Listen up, and let’s learn about business from another angle.

KEY TAKEAWAYS FROM THIS EPISODE

Running a website has a lot of different compartments and things that need to be addressed. You need to know what you are doing, and the cost structure involved to do it well.
When you’re dealing with products with high turnover, it leads to more work.
Any deal that you do must be mutually beneficial.
There comes a time when all your experiences and skillsets accumulate, and you will be able to use all that to create something extraordinary.
Everything is somewhat a path, and every day that you are going down that path, you are learning. Be ready for your moment because you don’t know when it’s going to happen.

TODAY’S GUEST

Adam Hanin Founder and Operating Partner of Commerce12.

Commerce12 is a company that creates innovative e-commerce solutions to scale clients’ businesses. They conceptualize inspired and brand-friendly websites, powerful direct response tactics, and ingenious marketing methods.

Connect and learn more about Adam and his company here:

Website: https://commerce12.comLinkedIn: https://www.linkedin.com/in/adam-hanin-94756117/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Send us a text

We often talk about marketing, but the operations side of the business is equally important.

KEY TAKEAWAYS FROM THIS EPISODE

Running a website has a lot of different compartments and things that need to be addressed. You need to know what you are doing, and the cost structure involved to do it well.
When you’re dealing with products with high turnover, it leads to more work.
Any deal that you do must be mutually beneficial.
There comes a time when all your experiences and skillsets accumulate, and you will be able to use all that to create something extraordinary.
Everything is somewhat a path, and every day that you are going down that path, you are learning. Be ready for your moment because you don’t know when it’s going to happen.

TODAY’S GUEST

Adam Hanin Founder and Operating Partner of Commerce12.

Connect and learn more about Adam and his company here:

Website: https://commerce12.comLinkedIn: https://www.linkedin.com/in/adam-hanin-94756117/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Previous Episode

Ep 240: The Importance Of Planning Your Finances To Make The Right Decisions For Your Business With Kristy Gaton, Start Brands

Send us a text

Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.

In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.

KEY TAKEAWAYS FROM THIS EPISODE

Knowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot.
Owning a business is the evolution of the art of knowing how and when to pivot.
Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.
You can’t make the right decisions without knowing your number.
When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.
If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.
If you are not a numbers person, bring someone into your life who will walk you through that.

Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza
https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

TODAY’S GUEST

Kristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives.

STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed.

Connect and learn more about Kristy and her company here:

Website:
http://www.startbrands.com
https://startwithkristy.com
LinkedIn: https://www.linkedin.com/in/kristydickerson/
Instagram: https://www.instagram.com/startwithkristy/?hl=en

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Next Episode

Ep 242: How to Diagnose Poor Performing Ads With Jordan West

Send us a text

If your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look?

In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS!

KEY TAKEAWAYS FROM THIS EPISODE

Before Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase.
Once you learn the fundamentals, it doesn’t matter what platform it is on.
If the cost per click is incredibly high, you have an ad problem.
The offer is not a discount. It is what problem your product is solving, and how your product can make someone's day better.
Have an attention-grabbing headline.
Your image is the most important part. It has to be high contrast and attention-grabbing.
Make sure people go to the right landing page.

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply