Best of 2022 Part 3: ‘The Tok-ening’ Making TikTok Your #1 Revenue Driver with John Roman, BattlBox

02/03/23 • 29 min

Create awesome content and Tiktok will do the rest!

In this third of the three Best of 2022 series episodes, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Start with videos about your products and base them on what’s trending on the platform.
TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
Mix up your videos with some comedy trends on TikTok.
Try to post daily or 5-6 days a week.
People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
Gaming the system is creating awesome content.
When you see an opportunity to scale, go for it.

Today’s Guest:

John Roman is the CEO of Battlbox.

BattlBox provides subscriptions for outdoor survival gear packages.

Connect and learn more about John Roman and Battlbox here:
LinkedIn: https://www.linkedin.com/in/john-roman
Blog: https://www.onlinequeso.com
Website: https://www.battlbox.com

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

Create awesome content and Tiktok will do the rest!

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Start with videos about your products and base them on what’s trending on the platform.
TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
Mix up your videos with some comedy trends on TikTok.
Try to post daily or 5-6 days a week.
People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
Gaming the system is creating awesome content.
When you see an opportunity to scale, go for it.

Today’s Guest:

John Roman is the CEO of Battlbox.

BattlBox provides subscriptions for outdoor survival gear packages.

Connect and learn more about John Roman and Battlbox here:
LinkedIn: https://www.linkedin.com/in/john-roman
Blog: https://www.onlinequeso.com
Website: https://www.battlbox.com

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Previous Episode

Best of 2022 Part 2: Best ROI By Platform with Gabriel Ansel and Tyler Devin of 7 Figures Entrepreneur Podcast

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The cost of advertising is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.

In this second of three ‘Best of 2022’ episodes, Jordan chats with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022.

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Costs go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.
Getting creative with longer copy ads gets people more engaged at lower costs.
TikTok is the fastest-growing platform in the world that is still developing rapidly.
Triller, a competitor of Tiktok, is also an opportunity for content creators.
Repurpose content from Tiktok.
Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.
Google search brings great traffic.
Find good people and give them the infrastructure they need to be successful.
Every time you double your numbers, the way you operate has to change or you won't be able to scale to the next level.
Anyone can figure out how to get working ads going, but the confidence to spend is very important.

Recommended Apps:
LanderLab https://www.landerlab.io
Eight Sleep https://www.eightsleep.com
Recommended Audiobooks:
Gym Launch Secrets by Alex Hormozi https://www.gymlaunchsecrets.com
Can’t Hurt Me by David Goggins https://www.davidgoggins.com
Atomic Habits by James Clear https://www.jamesclear.com/atomic-habits

Today’s Guest:
Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.
In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business.

Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:
Website: https://www.7figureentp.com
YouTube: https://www.youtube.com/7FigureEntrepreneurPodcast
Instagram: https://www.instagram.com/7figureentp

Next Episode

Ep 429: Pitfalls to Avoid on Amazon With Betsy McGinn

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Are you thinking of dipping your toes into the Amazon waters? You need to know the right foundations to begin with and the pitfalls to avoid to have a greater chance of success.

In this episode, Amazon Expert Betsy McGinn talks about all of the pitfalls she’s seen with DTC brands jumping over to Amazon and shares some valuable tips on how you can avoid these mistakes and the things you should know before making the move.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Having a parallel DTC and Amazon Strategy at the same time is the best way to go for a lot of different reasons. Both of them work so well together.
Getting your account set up correctly is where people struggle at the very beginning. It can take months to activate your account correctly. When done incorrectly, it could lead to Amazon shutting down your account.
If somebody goes to your page and it looks mediocre, they're probably going to go somewhere else where it looks better.
The only things that are indexed in search are the product title and 5 bullet points. These are the most important two things you should do.
Discounting is not the best tactic on Amazon.
What tends to work on Amazon is coupons. They can work as great acquisition tools.
Amazon shoppers expect a fair price but surveys show that the top reason why people go to Amazon is for selection, free delivery, and the speed of delivery. They expect fair prices but they don't go specifically for the price.
Don't let a series of tactical decisions substitute for a well-crafted strategy.

Recommended App:
Helium 10 https://www.helium10.com/
Jungle Scout https://www.junglescout.com/

Recommended Podcast:
How I Built This? with Guy Raz https://wondery.com/shows/how-i-built-this/

Recommended Book:
The Amazon Roadmap https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing/dp/194964202X

Today’s Guest:
Betsy McGinn is an Amazon Expert. She had been working for 16 years in eCommerce with consumer product brands.

Connect and learn more about Betsy McGinn here:
Website: https://www.mcginnecomm.com
LinkedIn: https://www.linkedin.com/in/betsy-mcginn

‘Join the Beta:

https://www.secrets.upgrowthcommerce.com/

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