Ep 428: Conversion Killer 4: Personalization With Jordan West

01/26/23 • 12 min

Personalized experiences keep customers highly engaged and boost their satisfaction with your brand. The customer insights that you get from these experiences will also help improve your future deals and offers.

In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle.

Listen and learn in this episode!

Key takeaways from this episode:

One of the biggest ways to create an incredible offer is to call out a specific audience.
Make sure that you are talking to these specific customers through your campaigns and offers.
Twik reorganizes collection products and navigation into what their data shows will be the most likely to be purchased. The results are phenomenal.
Retargeting people with the products that they saw is incredibly important. You don’t wanna just chuck your brand out there for them.
Make sure that you also get in on the post-purchase side of things and personalize things there.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue.

Promo Code: 'UPGROWTH'

After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.

Send us a text

In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle.

Listen and learn in this episode!

Key takeaways from this episode:

One of the biggest ways to create an incredible offer is to call out a specific audience.
Make sure that you are talking to these specific customers through your campaigns and offers.
Twik reorganizes collection products and navigation into what their data shows will be the most likely to be purchased. The results are phenomenal.
Retargeting people with the products that they saw is incredibly important. You don’t wanna just chuck your brand out there for them.
Make sure that you also get in on the post-purchase side of things and personalize things there.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue.

Promo Code: 'UPGROWTH'

Previous Episode

Ep 427: Focusing on the Right Problems for Growth and The 5 Pillars Of Retail Success With Salena Knight

Send us a text

Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success.

In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail Success and what happens when you are weak in one of these pillars.

Listen and learn in this episode!

Key takeaways from this episode:

You don’t have to do what others are doing to make a presence on social media. Do what you do best and what you are good at.
Some content is just for engagement and not for product selling.
The Five Pillars of Retail Success: Money, Sales, Customers, Marketing, and Impact.
Even if you have a retail or an eCommerce store, you should still have a brand because a brand is what sells. It’s not the products that sell.
At any one time, one of these pillars is weak.
When the whole team works together on the same pillar, that’s when you see massive growth.
Don’t forget to also prepare for the best-case scenario that can happen in your business.
Good customers don’t want discounts because they don’t find the same value in those discounted products.
When you give a buy 1 get 1 free offer, your best customers think that they are getting something.
Focus on the pillar that you are most weak at.

Today’s Guest

Salena Knight is a former multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist.

Connect and learn more about Salena Knight here:
Podcast: https://salenaknight.com/podcast-2/
Website: https://salenaknight.com/

Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.

‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.

As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.

Visit twik.io to learn how you too can boost conversion rates & store revenue.

Promo Code: 'UPGROWTH'

Next Episode

Best of 2022 Part 1: The Key to Tik Tok Ads Success With Chad Ross, Dorsal Bracelets

Send us a text

What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.

In this first of three Best of 2022 series episodes, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.

Join us and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Some of the most successful companies in the e-commerce space are marketing-driven companies.
Paid media is a great way to start getting more eyes on your site.
You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.
When making ads on Tiktok, use their tags, sounds, and filters.
The most important thing in making TikTok content is to make the first two seconds a huge attention grabber.
Younger generations have already adopted TikTok and now older generations are starting to adopt TikTok.
TikTok content, being short and sweet, suits people's short attention spans.
Use Triple Whale to track attribution since TikTok's attribution is lacking.
The more numbers that you can track, the more that you can plan for your future.
Build a community and listen to your customers.

Today’s Guest:

Chad Ross is the Founder and CEO of Dorsal Bracelets
Dorsal Bracelets A lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.
Connect and learn more about Chad and Dorsal Bracelets here:
Website: https://www.dorsalbracelets.com
Twitter: https://www.twitter.com/chadross_

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.