Podcast Editing as a Business

12/07/20 • 33 min

4 Listeners

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service.

My Favorite Podcast Is - DEADLINE December 14th, 2020

02:30

Every year the last episode of the year is made up of listeners (like you) sharing what their favorite podcast is and why (and be sure to mention your podcast as well). The deadline is December 14th, 2020 (next Monday) as it takes me some time to edit them all together.

Go to www.schoolofpodcasting.com/question

Podcast Editor Academy Founders Steve Stewart and Mark Deal

Mark Deal has been helping businesses (especially lawyers) out of Atlanta and is the head of Podcast Atlanta (a HUGE group of podcasters).

Steve Stewart started a financial podcast and started editing his friend's podcasts. This lead to another friend, and another friend which lead to Steve putting his podcast on pause and doing editing full time. He wanted a Facebook group that only talked about post-production so he created one (see http://podcasteditors.club/ ).

Please note that the power of this group is it is clearly defined what they will (and more importantly will not ) talk about in the group. This makes it stand out from other groups, and it is growing at a rapid rate.

The Podcast Editor Academy started with a conference of editors and continues to grow with special speakers, presentations, and roundtables. When I logged in, I was impressed with the smooth transition of content and resources.

If your not sure if you should join the Podcast Editor Academy or Podcast Engineering School. Join the Academy as there is a HUGE discount for the Podcast Engineering School that will pay for the price of the Academy. So you could start with the Academy, and then if needed take a deep dive into audio using the discount for the Engineering School (along with many other discounts).

If you want to start small, join the Facebook group and see what the discussions are like, and then joined the Academy when you're ready and keep up to date by signing up for their newsletter.

Audio Editing Survey

I'm thinking of launching my own editing service (or maybe include it as part of a package). As I always talk about giving your audience what they want, I need to know what you want when it comes to an audio editor (so I can decide if I want to pursue this or not). There is a chance to win a $25 Amazon gift card. Go to www.audioeditingservice.com

YouTube Video: Set it and Regret it?

If you're using a "show player" from your media host, did you know you're not using blog posts for episodes you are missing a TON of Google Juice and SEO? Check out this video.

Podpage Updates

I interviewed Breden from Podpage back on episode 728 and since then there have been some new features added:

Added a "host section" that sows bios of host(s)
Added a guest(s) feature so you can see all the guests who have been on the show
Added a store to sell products from different resources
Added episode signature where you can add text/images/links that appear at the end of every episode. Update it in one place and it updates your website everywhere.

SEE DEMO OF EPISODE SIGNATURES

Want to see more tutorials on Podpage? Join my free class at www.schoolofpodcasting.com/learnpodpage

Start Podcasting

Join the School of Podcasting and get access to step by step tutorials, a mastermind of brilliant podcasting minds, live group coaching, and priority email access to me.

My Favorite Podcast Is - DEADLINE December 14th, 2020

02:30

Go to www.schoolofpodcasting.com/question

Podcast Editor Academy Founders Steve Stewart and Mark Deal

Mark Deal has been helping businesses (especially lawyers) out of Atlanta and is the head of Podcast Atlanta (a HUGE group of podcasters).

If you want to start small, join the Facebook group and see what the discussions are like, and then joined the Academy when you're ready and keep up to date by signing up for their newsletter.

Audio Editing Survey

YouTube Video: Set it and Regret it?

If you're using a "show player" from your media host, did you know you're not using blog posts for episodes you are missing a TON of Google Juice and SEO? Check out this video.

Podpage Updates

I interviewed Breden from Podpage back on episode 728 and since then there have been some new features added:

Added a "host section" that sows bios of host(s)
Added a guest(s) feature so you can see all the guests who have been on the show
Added a store to sell products from different resources
Added episode signature where you can add text/images/links that appear at the end of every episode. Update it in one place and it updates your website everywhere.

SEE DEMO OF EPISODE SIGNATURES

Want to see more tutorials on Podpage? Join my free class at www.schoolofpodcasting.com/learnpodpage

Start Podcasting

Join the School of Podcasting and get access to step by step tutorials, a mastermind of brilliant podcasting minds, live group coaching, and priority email access to me.

Previous Episode

Is Your Podcast Future Proof?

I was asked by one of my editing clients to go back and edit some of their episodes and remove discussions that were about specific events at a specific time. In listening to their episodes there are a couple of strategies you can do to make your show future-proof.

Always Use the Year

The deadline for the question of the month is December 14th, 2020. By adding the year into the discussion, a listener knows that the episode has passed. But what about outdated information? If the episode consists of nothing but information that is outdated you can always delete that episode form your host and within 24 hours it will be removed from most apps. When I watch a movie and one of the characters says, "Why didn't you page me?" I can figure out that the movie is from the 1980's. I don't hold the movie studio responsible for outdated references. (Just my opinion). As always if you are delivering value to your audience, then keep it up and available.

Use Timeless Landing Pages

For example, I could say, "I'll have a link to the question of the month in today's episode at schoolofpodcasting.com/XXX, or just go to www.schoolofpodcasting.com/question.

Every month when I do a question of the month I always have the same landing page. This way if someone goes to answer an older question that is outdated, while they are too late to answer the question from two months ago, they are in the right place to answer the current question.

Another example of this is from Jordan Harbinger. Jordan gets mountains of downloads and makes a living with ads on his podcast. Jordan often has pages on the manufacturer's site such as hostgator.com/jordan but he also mentions that you can find more by going to jordanharbinger.com and clicking on the deals page. Here again, if there was a time-sensitive deal in place for the sponsor it may be too late, but you are now in the right place to find a deal from another sponsor that will help Jordan.

If you're doing webinars you can say something like, "My webinar on the perfect gear is at schoolofpodcasting.com/perfectgear or just see the schedule for all of your webinars at schoolofpodcasting.com/webinars (where you would use your website - not mine.... :) I realize you might say, "But I only have the one webinar. While this is true TODAY, in the future you might be doing one a week." When Glenn Hebert of the Horse Radio Network started it was a network with one show, but Glenn knew there would be more so he founded the Horse Radio Network.

Reinforce Your Band

By using your website you reinforce your brand, and you keep control of your content. For example, I have a Patreon account that I promote on the Ask the Podcast Coach where you can be an Awesome Supporter. Do I tell people to go to www.patreon.com/davejackson ? No. Why? Because what if something better comes along? Then I have a bunch of podcasts with mentions of a website I don't use. An example of this is web hosting. Over the years I've used Hostgator, Siteground, and Cooler Websites. Did I promote that company by mentioning their website? No, I told people to go to www.schoolofpodcasting.com/hosting, and in the early days of my show that link went to Hostgator, and for years it went to Siteground, and then Cooler Websites. I might direct that at Podpage in the future. While this might confuse someone expecting a Hostgator link, but in the end, if the person is looking for hosting and you direct them to a hosting page, I feel (again an opinion) they should trust you, and if they have questions they can always contact you.

Tools To Make Redirects

If you are using WordPress, you can use the PrettyLinks plugin. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year).

If you're using Podpage Pro, redirects are one of the many features. (Check out the free "Learn PodPage" course )

While some people use bit.ly, I prefer Rebandly.

Tools To Help Follow Your Money

Next Episode

Removing Randomness Results in 8K Downloads Per Episode

When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast.

How I've Seen Random Fail

As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable.

As a musician, I saw establishments that had comedy on Monday, Metal on Tuesday, Country on Wednesday.... in trying to have something for everyone, they alienated everyone as you never know what night it was.

I had a dog for 14 years, and for many years all of my friends made up their own nickname. The dog heard random name after random name. Consequently, he wouldn't come when you called him as he had not connected with his actual name.

The Power of the Niche

On the Podcast Review Show (where you can get TWO consultants' insights for the price of one), Jason Sacco from the Ankylosing Spondylitis show shared how this podcast is attracting people who have this disease. This brings HUGE relief as many people have nobody to talk to who truly understands what it's like to have this pain-causing disease.

Jaspon has a focused niche, but that doesn't stamp out all creativity. He has been trying some live roundtables and hopes to continue to grow his audience as he moves forward. While Jason would like to monetize his show, currently building the community and the lack of feeling alone is quite a bonus already.

He has also been getting some press for his show.

Carey Green Gets to 8600 Downloads Per Episode

Carey Green hosts The Morning Mindset Daily Christian Devotional. When I hear about people with large amounts of downloads in just a few years (Carey is just under three years), I typically wonder if they had a large social following, email list, or built-in audience. In Carey's case, he had none of those. Here are some key points we covered in our interview:

20:10 Carey Green Getting 8600 Per Episode 21:43 Why Carey Started His Show 23:17 Daily Podcast Tips 24:34 Dealing With Haters 25:36 Polarizing People 25:59 Feedback From the Audience 26:58 Giving Your Audience What They Want 27:43 What Makes His Show Different 28:21 Starting a Premium Podcast 29:56 How is He Marketing His Show? 31:20 A Better Call To Action 32:05 Your Back Episodes in Stats 32:33 The One Different Thing 33:11 Teach Your Audience Your Slogan 35:43 Promoting the Show is Key 37:31 Carey Starts a Non-Profit 40:00 The Importance of Integrity

What About Jordan Harbinger? Isn't His Show Filled With Random Guests?

40:54 If you listen to Jordan Harbinger's show opening, it sounds like he's just interviewing random interesting people. He mentions, "astronauts and entrepreneurs, spies in psychologists," which sounds like many random people. However, all those people are used to cover the topic of becoming a better critical thinker.

You Can Have Predictable Randomness

Both Carey and Jordan do something different on Friday. While this is a different format than other episodes, by doing it in a consistent, predictable fashion, the audience can adapt. Jordan has mentioned that his "Feedback Friday" episodes are top-rated, and Carey's longer Prayer episodes were built on his audience's requests.

Getting Your Audience Subscribing and Returning For More

When you deliver a message that the audience can identify with and say, oh, wow, that person really gets me, or I can use this information to transform myself and achieve that success. They're going to connect with you, and when they hear the call of a new episode, unlike my lovable little shi-Tzu Dudley, they are going to come running back to subscribe for more.

The Launch of the Dog Podcast Network

12:15 I will be interviewing James Jacobson (a consulting client of mine) who is launching the Dog Podcast Network. Currently, James is running the 101 Dog Stories Contest. Submit your 5-15 minute segment to win a place in 101 Dog Stories, and you could win our grand prize of $5,000 USD. (Up to one hundred winners will take home $100 each.)

It's pretty simple to enter the 101 Dog Stories Contest. Just record your very best dog-angle story and submit!

Simple, not necessarily easy: your best dog-adjacent story should be polished, fully produced packages that are ready for broadcast. We're not taking pitches; we're taking up to 101 segments. Do your best work, and be proud of it before you submit!

Check it out at