Scale My Ecommerce Store

With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure?

With an estimated spending of $1300 on tickets, travel, accommodation, and merchandise, it's clear that attending a Taylor Swift concert was more than just a show—it was a pilgrimage for fans.

So for this episode, grab your sparkly outfits and get ready to uncover the marketing strategies and business lessons that makes the Eras Tour an unforgettable journey for fans and a lucrative venture for Taylor Swift, and how you can effectively apply these mega strategies to your own business marketing.

For the full show notes visit https://www.catherinelangman.com/episode-215/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year.

Business owners and leaders crave predictable, profitable growth.

But, most people who have been in business for even a short while, know from experience that there are a lot of variables outside your control, which makes it extremely difficult to plan ahead with confidence.

It also makes it extremely difficult for many entrepreneurs to spend money with confidence on things like advertising or other strategies to generate that growth.

What then happens, is business owners proceed with a high degree of caution and are very conservative with their marketing investments – not wanting to risk too much money until they have proof that their ads or other activities are getting good results, and assuming that they’ll then be able to scale up in time to achieve their goals.

Unfortunately, this rarely produces the results that they’re after, which then dents the business owner's level of confidence and their motivation to keep at it.

For starters, they often don’t go out with the right mix of channels required to get the best results.

There’s also a commonly-held misconception that you can never guarantee any kind of specific result when it comes to your digital marketing.

However, as the business owner, or if you work with a marketing specialist that does work across all of those channels to implement whole-of-business growth strategies, then there are ways to be able to predict your revenue and profit growth with a high level of accuracy.

And in 2024, with the state of our economy right now, net profit growth is probably far more important than top line revenue growth. So if you don’t master this, you will definitely struggle more...

So today on the show, I’m going to walk you through the revenue growth modelling method I’ve developed that leads to much more accurate growth predictions and overall better results, both in terms of revenue and profits.

For the full show notes visit https://www.catherinelangman.com/episode-216/

Are you finding customers aren't buying from you? It can be incredibly disheartening right?!

You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you’re just not seeing that conversion.

Did you know that low traffic volume itself is a major reason why some online stores aren’t getting any orders through the till? If you’re getting under 100 visitors a day, then your primary focus should be driving more traffic.

Listen to the podcast where we learn 5 Reasons Why Customers Aren't Buying From You, & some simple things you can do to give yourself the best chance of converting more visitors into paying customers.

For the full show notes visit https://www.catherinelangman.com/episode-167/

I’m SUPER excited to tell you about my BRAND NEW, LIVE & FREE interactive workshop, “My Profitable Ecommerce Formula”!

It’s all about HOW to implement my approach to Ecommerce in 2023. In it, you’ll learn how to set up your marketing correctly to grow a profitable business this year & beyond (even when economic pressures are increasing).

Here’s what we’ll be covering during the Workshop:

• The 3 biggest mistakes eCommerce brands are making right now with their online store that keep their business small, poor and struggling
• The 3 essential steps to setting up your eCommerce marketing correctly to generate consistent and profitable traffic and sales
• The EXACT strategies I'm using RIGHT NOW to 2X their revenue in 2023 And much, much more...

I’m excited to share this with you because it’s an opportunity for you to get ahead of your competition, with the right marketing structures and strategies in place, and put your business in the best position possible to grow this year!

And you’ll find out exactly HOW it works (and how you can do this yourself) during the workshop.

Be there on Thursday 30th March at 11am Midday Sydney time. REGISTER NOW https://www.catherinelangman.com/workshop/

Ever wondered why some people seem to have a Midas touch in building their business?

It’s not just luck; it’s about filling the right buckets – knowledge, skills, network, resources, and reputation – in a specific order. This systematic approach can unlock your potential and set you on the path to success and fulfilment.

At the very outset, the most critical bucket to fill is knowledge. Think of it as the foundation of a skyscraper. The stronger the foundation, the higher you can build.

For me, my go-to for gaining new knowledge and ideas is books.

Of course I do other things to help me build my business: working with mentors, growing my team and networking with peers, to name a few.

But without the knowledge and ideas first, nothing new or different will ever happen.

In this episode, I share the insights I gleaned from my top 6 favourite books this year. Hopefully one or two will inspire you!

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

Books:

1. The Diary Of A CEO
2. The Art Of The Impossible - Steven Kotler
3. $100m Leads: How To Get Strangers To Want To Buy Your Stuff - Alex Hormozi
4. Be Your Future Self Now - Dr Benjamin Hardy
5. The Art of Learning: An Inner Journey to Optimal Performance - Josh Waitzkin
6. 10x Is Easier Than 2x - Dan Sullivan & Dr Benjamin Hardy

Not to be dramatic, but the internet is plagued with distractions and illegitimate experts.

So let me tell you, If there’s one thing I’ve learned over the past few years, it’s that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth.

Let’s be honest, you’re probably thinking “What does that have to do with anything about what to focus on next”

Trust me, this statement will make sense by the end!

So the other day, I was speaking with an online store owner, and I asked her what her goal was for the next year.

“Increase sales by 20%” came the response.

So my next question was, “How will you achieve that? What will you do?”

And her first response was that she aims to grow her Instagram followers.

Obviously, she’d made the assumption that more followers equals more sales, even though she had no evidence that that strategy was working for her so far...

As Einstein so eloquently said, “The definition of insanity is doing the same thing over and over again, but expecting different results”.

And I would add to that to say, ESPECIALLY in a year when things have changed so drastically in terms of how consumers are behaving and how we do business.

Yet so many of us continue to do the same things in our business and wonder why we’re not getting the results we desire!

We live and work in an environment where the only guaranteed constant is change.

So we need to have a method to figure out what is and is not working, so that we can then pivot and implement new strategies.

So, in today’s podcast episode, I want to walk you through 5 tips to figure out WHAT to focus on in your business.

For the full show notes visit https://www.catherinelangman.com/episode-181/

https://www.catherinelangman.com/work-with-me/

If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can’t wait to hear them.

Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!

https://podcasts.apple.com/au/podcast/the-productpreneur-success-podcast/id1496911739

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!