The Revenue Growth Modelling Method That Leads To Guaranteed Results

03/01/24 • 38 min

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year.

Business owners and leaders crave predictable, profitable growth.

But, most people who have been in business for even a short while, know from experience that there are a lot of variables outside your control, which makes it extremely difficult to plan ahead with confidence.

It also makes it extremely difficult for many entrepreneurs to spend money with confidence on things like advertising or other strategies to generate that growth.

What then happens, is business owners proceed with a high degree of caution and are very conservative with their marketing investments – not wanting to risk too much money until they have proof that their ads or other activities are getting good results, and assuming that they’ll then be able to scale up in time to achieve their goals.

Unfortunately, this rarely produces the results that they’re after, which then dents the business owner's level of confidence and their motivation to keep at it.

For starters, they often don’t go out with the right mix of channels required to get the best results.

There’s also a commonly-held misconception that you can never guarantee any kind of specific result when it comes to your digital marketing.

However, as the business owner, or if you work with a marketing specialist that does work across all of those channels to implement whole-of-business growth strategies, then there are ways to be able to predict your revenue and profit growth with a high level of accuracy.

And in 2024, with the state of our economy right now, net profit growth is probably far more important than top line revenue growth. So if you don’t master this, you will definitely struggle more...

So today on the show, I’m going to walk you through the revenue growth modelling method I’ve developed that leads to much more accurate growth predictions and overall better results, both in terms of revenue and profits.

For the full show notes visit https://www.catherinelangman.com/episode-216/

One of the hardest things when it comes to planning for growth, is estimating your future revenue and setting goals around how much you’ll grow month on month and year on year.

Business owners and leaders crave predictable, profitable growth.

It also makes it extremely difficult for many entrepreneurs to spend money with confidence on things like advertising or other strategies to generate that growth.

Unfortunately, this rarely produces the results that they’re after, which then dents the business owner's level of confidence and their motivation to keep at it.

For starters, they often don’t go out with the right mix of channels required to get the best results.

There’s also a commonly-held misconception that you can never guarantee any kind of specific result when it comes to your digital marketing.

For the full show notes visit https://www.catherinelangman.com/episode-216/

Previous Episode

How To Market Your Brand Like Taylor Swift On Tour

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With all this hype and media coverage around Taylor Swift's Downunder Tour, and with all the records this tour has smashed in terms of ticket sales and revenue, it got us thinking about the marketing for such mania. Did you know that the average Swiftie fan wasn't just attending a concert, but embarking on a full-blown adventure?

With an estimated spending of $1300 on tickets, travel, accommodation, and merchandise, it's clear that attending a Taylor Swift concert was more than just a show—it was a pilgrimage for fans.

So for this episode, grab your sparkly outfits and get ready to uncover the marketing strategies and business lessons that makes the Eras Tour an unforgettable journey for fans and a lucrative venture for Taylor Swift, and how you can effectively apply these mega strategies to your own business marketing.

For the full show notes visit https://www.catherinelangman.com/episode-215/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/lets-talk/

Next Episode

4 Game-Changing Ways to Gain Massive Brand Growth

It’s often the case that entrepreneurs launch their brands feeling as though they’ve done the hard work by actually getting their product to launch.

But while designing and manufacturing a product and getting it to market is no small feat, the real hard work of growing a business is yet to happen.

Building an audience. Gaining brand awareness. Getting customers to actually buy your product – not just once, but over and over again to produce consistent and growing revenues.

None of that stuff is easy. Often it’s a bit boring. There are frequent problems and disappointments and issues that require solving.

There are certain ingredients we must have in order to sustain motivation and productivity over the long-haul, which is necessary if we want to experience lasting success.And certain strategies we need to employ consistently if we want to build brand awareness, create demand for our products and convert paying customers.

Your eCommerce business and the success and profitability of your digital marketing, requires all of these ingredients, which is the topic of today’s episode.

Today on the show I’m joined by Raph McGowan, founder of innovative Aussie brand Bakslap.

Since launching only a few years ago, Bakslap has experienced some rapid growth and is now primed to take some major international markets by storm.

There are four key takeaways I want you to take away from this conversation, that could really help ignite massive brand visibility and fuel faster growth in your own business.

Starting with passion and purpose, the two ingredients that fuel Raph’s motivation through all the ups and downs, as well as forming the basis of the stories and content that capture and engage his audience’s attention.

And then the two key strategies – public, grass-roots events and partnerships – take those stories to the masses, giving Raph and Bakslap the kind of brand awareness that a successful eCommerce business needs to leverage in order to scale and grow.

Aside from creating this incredibly successful venture, Raph is also humble and clearly enjoys what he does every day. His positivity is quite infectious!

For the full show notes visit https://www.catherinelangman.com/episode-217/

Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. https://bakslap.com/ https://productpreneurmarketing.com/lets-talk/

Photo Credit: Couriermail Australia