Cracking The Code On International Women’s Day

03/07/23 • 44 min

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’.

Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities.

Let’s look at the stats for 2022:

We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c.
Women comprise 51% of the Australian workforce, but represent only:
34.5% of key management positions
32.5% of directors
19.4% of CEOs, only 7% of which are in publicly listed companies
18% of board chairs
Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark.

Not exactly equal right?

Today’s interview isn’t just about tech and code or even about e-commerce. But it is about highlighting the injustices that are still in our everyday lives, as women, even in 2023. And to inspire all of us to remember that as entrepreneurs we can make a difference. And the importance of women supporting women and ensuring we have strong female role models.

Today’s guest not only talks the talk but she walks the walk. Dr Eva Balun-Vnuk, founder of start up HerTech Path, joins me on the podcast today to talk about the challenges faced within the tech industry and women in general and how her start-up, HerTech is turning that around.

Celebrate International Women’s Day with us and be inspired by the future with Dr Eva Balun-Vnuk.

For the full show notes visit https://www.catherinelangman.com/episode-164/

Discover Eva and HerTechPath at:

Website www.hertechpath.org

Linkedin https://www.linkedin.com/company/hertechpath/

Instagram https://www.instagram.com/hertechpath/

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’.

Let’s look at the stats for 2022:

We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c.
Women comprise 51% of the Australian workforce, but represent only:
34.5% of key management positions
32.5% of directors
19.4% of CEOs, only 7% of which are in publicly listed companies
18% of board chairs
Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark.

Not exactly equal right?

Celebrate International Women’s Day with us and be inspired by the future with Dr Eva Balun-Vnuk.

For the full show notes visit https://www.catherinelangman.com/episode-164/

Discover Eva and HerTechPath at:

Website www.hertechpath.org

Linkedin https://www.linkedin.com/company/hertechpath/

Instagram https://www.instagram.com/hertechpath/

Previous Episode

3 Ways Putting Your Eggs In One Basket Is Risky

Today I want to talk to you about risk. I know, I know! Risk isn’t the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything?

I know we like to think it won’t happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as is into the sunset of success.

But... what happens when your one channel on social media shuts your account down?

What happens if your one supplier suddenly goes belly up?

What happens if you only have one method for selling your product and it suddenly gets taken away from you?

Scary right? But it’s definitely not something new and if anything, I’m hearing it become more and more common for eCommerce brands. We’ve certainly become resilient from pandemic-related lockdowns and supply issues over the past few years however we certainly haven’t seen the end of changes that we have absolutely zero control over!

So today on the show, I’m going to share 3 areas of your business where putting all your eggs in one basket is really risky and what you should do instead to improve your odds of success.

Listen today to find out how you can mitigate risk in your business and not put all your eggs in one basket!

For the full show notes visit https://www.catherinelangman.com/episode-163/

If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

Next Episode

How To Become A Cashflow Queen

Let’s begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year.

That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn’t have to happen to you!

In today's episode we’re going to talk about 5 big reasons why eCommerce businesses fail, and then discuss 3 simple, but practical cashflow management strategies (so you can become a true cashflow queen.) that’ll help get you back on track to grow your business!

Listen today and get ready to effectively manage your eCommerce cash flow.

For the full show notes visit

https://www.catherinelangman.com/episode-165/

If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.