I’ve Seen Too Many Brands Owners Struggle With This...

02/13/23 • 39 min

How are you spending your time in your business at the moment?

If you’re in the first year or two of your business you’re probably wearing ALL the biz hats - which is very normal when you’re in start up mode and learning all the ropes and saving your biggest resource, money.

However, when it comes to growing your business there comes a time when you’re most essential resource becomes your own time and expertise. In order for you to scale, you need to be spending your time on action items that will move your business forward.

And here is where many brand owners get stuck... How do you know what those action items are?

To help me unpack this topic, I’m welcoming one of my colleagues Narelle Spencer back onto the show. Narelle is a really talented eCommerce growth strategist and helps a number of our clients scale their business, and she’s also been a business owner herself for many years. And with those two perspectives, she can bring a lot of experience and wisdom to this conversation.

Today we talk about:

The difference between outsourcing and delegating
What you need to do to prepare for best success with your new outsourcing team or delegate
How to find the tasks in your business that need to be done but don’t need to be done by YOU.
What to focus on once you HAVE outsourced, and what NOT to focus on!

Listen today and discover how to focus on what needs doing by you to scale your brand!

Episodes mentioned include:

Episode 18 - How To Systemise To Supercharge Your Online Store

Episode 73 - The 3 Essential Pillars That Created A 7 Figure Brand

Episode 126 - 3 Critical Requirements to Scale Or Sell Your Brand

If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Liked the music featured in our podcast? The original soundtrack is by Fuselage

How are you spending your time in your business at the moment?

And here is where many brand owners get stuck... How do you know what those action items are?

Today we talk about:

The difference between outsourcing and delegating
What you need to do to prepare for best success with your new outsourcing team or delegate
How to find the tasks in your business that need to be done but don’t need to be done by YOU.
What to focus on once you HAVE outsourced, and what NOT to focus on!

Listen today and discover how to focus on what needs doing by you to scale your brand!

Episodes mentioned include:

Episode 18 - How To Systemise To Supercharge Your Online Store

Episode 73 - The 3 Essential Pillars That Created A 7 Figure Brand

Episode 126 - 3 Critical Requirements to Scale Or Sell Your Brand

If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Liked the music featured in our podcast? The original soundtrack is by Fuselage

Previous Episode

6 Phases To Perfect For A Successful Trade Show or Expo

As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo.

And it’s easy to understand why, exhibiting at an trade show for retailers or at a expo selling directly to customers can be a great way to increase your brand visibility and sales.

But attending a show for the first time can be extremely overwhelming and requires some serious pre-planning to make the most of this big investment.

So today, I’m going to share my 6 phases of a successful expo or tradeshow, and I promise you, that if you follow this process you will make more money.

In the past, clients I’ve worked with have made tens of thousands of dollars just from one 3-day show, thanks to this 6-phase show strategy.

So let’s dig in and get ready to line up your 6 phases to create trade show and expo success!

For the full show notes visit https://www.catherinelangman.com/episode-160/

It’s Brand Visibility Month! Check out episode 159 How To Increase Brand Visibility Using Organic Social Media as part of this series.

If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.

Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

Next Episode

The 3 Social Media Ads You Need Today To Build Brand Visibility

Recently, I heard someone advise a business owner to just focus on selling, because that’s the number one thing.

Which is all good and well if you have an audience to sell to... and not just any audience but an audience that actually needs and DESIRES your brand or product!

But how do you get that audience who needs and desires you in the first place?

Today I have my superstar social media buyer Sally Bingham on the show to explain the purpose of engagement ads on social media.

We’re going to go deep and share the top 3 engagement ads that we’re using with our clients right now with amazing success, for both start ups and established brands looking to scale.

If you do these 3 things, I guarantee you will enjoy better, more profitable results with your overall advertising, AND you’ll scale and grow your business much faster as well.

So let’s dig in and get started to build our brand visibility using 3 super effective social media strategies!

For the full show notes visit https://www.catherinelangman.com/episode-162/

It’s Brand Visibility Month! Check out episode 159 How To Increase Brand Visibility Using Organic Social Media as part of this series.

We’re giving away 10 FREE Facebook ad audits to review your strategies in 2023. Book your audit in today!

Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

Love the music featured in our podcast? The original soundtrack is by https://www.facebook.com/fuselageband