Remarkable Marketing Podcast
Eric Eden
We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing.
A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide.
Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenient for Eric and his guests.
Episodes are distributed on RemarkableMarketing.io, Apple Podcasts, Spotify, YouTube, LinkedIn and to our list of 10,000 followers.
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Top 10 Remarkable Marketing Podcast Episodes
Goodpods has curated a list of the 10 best Remarkable Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Remarkable Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Remarkable Marketing Podcast episode by adding your comments to the episode page.
How to Build an Innovation Culture and Make Innovation Happen in Marketing
Remarkable Marketing Podcast
11/14/24 • 31 min
How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising.
Discover the art of keyword targeting and content creation in today's competitive digital arena through an enlightening conversation with Nick. We delve into the strategies that have allowed IdeaScale to thrive amidst increasing competition and complex algorithms, emphasizing the significance of quality content as a sustainable growth tool. As paid advertising yields diminishing returns, hear how the strategic deployment of organic resources has led to meaningful brand engagement and increased customer acquisition for IdeaScale.
In the final segment, we explore the mindset required to cultivate innovation and efficiency within a growing company. Nick shares the importance of making ROI-based decisions and encourages leaders to embrace small experiments for quick iteration and scaling. With examples that range from minor changes like adding the word "submit" to a button, to the continuous release of new features, we uncover how small adjustments can lead to significant improvements. As we conclude, we discuss the power of education in building lasting customer relationships and the importance of genuine problem-solving in marketing strategies.
Check out IdeaScale
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How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024
Remarkable Marketing Podcast
04/04/24 • 21 min
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success.
Kendra runs the Imperfect Marketing Podcast
00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship
01:32 A Marketing Success Story: Maximizing Existing Customer Relationships
05:57 The Power and Challenges of Email Marketing
13:56 Podcasting: A Tool for Trust and Value
17:10 Leveraging AI for Marketing Efficiency
20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting
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Why are Most Web Sites Terrible? And What is the Best Web Site Strategy?
Remarkable Marketing Podcast
03/31/24 • 19 min
In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channels like Facebook and email marketing, can DOUBLE a business's performance. He advises on the importance of understanding the audience, creating a buyer's journey, and ensuring quick website load times to enhance user experience and engagement. James also champions a shift from traditional 'call to action' to creating 'pathways' for customers, fostering a more personalized and inviting digital interaction. For businesses looking to improve their digital marketing strategies and website effectiveness, James offers practical insights and actionable advice.
James's open invitation to continue the conversation at VIP Chat With James is your personal gateway to customized advice tailored to launch your online success to new heights.
00:38 Demystifying Digital Marketing
01:10 The Importance of Strategy in Website Design
01:51 Common Website Mistakes and Solutions
03:13 Success Story: Transforming an E-commerce Business
06:02 Focusing on What Works in Digital Marketing
08:11 Creating Effective Websites and Digital Strategies
08:50 Rethinking Calls to Action: Pathways Over Commands
09:43 Maximizing Engagement in the First 20 Seconds
14:09 The Hub and Spoke Strategy for Digital Marketing
16:45 Understanding Your Audience for Remarkable Results
18:12 Connecting with the Expert
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How The Art of Impactful Brand Storytelling Can Drive 6X Growth
Remarkable Marketing Podcast
03/30/24 • 23 min
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences.
Resources
https://distillyourstory.com/free-10-minute-website-audit/
https://distillyourstory.com/unlocking-clarity-3-steps-to-creating-an-effective-marketing-story/
00:24 Ryan's Journey into Marketing and Storytelling
02:11 Case Study: Nonprofit Marketing Success
05:06 The Art of Storytelling in Marketing
07:53 Common Pitfalls in Business Storytelling
09:16 Overcoming Storytelling Challenges
14:27 Maximizing Impact with Customer Testimonials
18:36 Advice for Effective Storytelling in Marketing
20:06 Exclusive Resources for Enhancing Your Marketing
22:08 Closing Thoughts and Resources
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Different is the New Better - How do You Stand Out in the Sea of Sameness? By Using Big Ideas and Creative Execution
Remarkable Marketing Podcast
03/24/24 • 19 min
In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event. Moreover, Daniel touches upon his innovative book launch and the significant impact of big, creative ideas in marketing. The episode underscores that adopting creative and differentiated approaches in crowded markets can exponentially increase business success.
What are ideas that influence people? Get the book in a box experience free here:
http://www.bigideasbox.com
00:20 Unveiling the X Factor Effect Methodology
01:39 The Power of Core Beliefs in Marketing
04:11 The Blue Java Banana: A Lesson in Differentiation
07:52 Event Marketing Success: From 1,000 to 7,400 Attendees
11:21 Innovative Book Launch: Beyond the Ordinary
12:23 Big Ideas & Creative Execution: The Ultimate Marketing Strategy
16:46 The Impact of Creative Marketing on Business Success
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Standing Out in a Sea of Content: The Power of Framework Thinking
Remarkable Marketing Podcast
03/17/24 • 16 min
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material.
00:00 Unlocking the Secrets to Stand Out in a Sea of Content
12:18 Embracing Framework Thinking for Impact
12:51 The Power of a Unique Perspective in Marketing
14:00 Crafting Content That Resonates and Converts
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A Publicly Traded Company Shares How They Produce Epic Customer Appreciation Events
Remarkable Marketing Podcast
03/17/24 • 13 min
In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees. These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive customer engagement and loyalty. Curt's story highlights the importance of customer appreciation in maintaining relationships and the synergistic teamwork between sales and marketing departments to create these kinds of successful events.
00:00 Introduction to the Episode and Guest
00:27 Kurt Tufert's Background and Role
01:10 The Genesis of DXP's Customer Appreciation Day
02:46 Event Planning Challenges and Solutions
04:52 The Impact of Customer Appreciation Events
10:01 Reflections on Teamwork and the Sales-Marketing Relationship
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A Founder Story so Powerful it Propelled a Company to Over $100 Million and an IPO
Remarkable Marketing Podcast
03/14/24 • 14 min
In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation. Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives.
00:29 Henry Wong's Journey in Marketing and Business
01:22 The Power of Personal Branding
01:53 A Success Story: Marketing with a Mission
05:42 The Impact of Personal Branding on Individuals
09:33 The Essence of Personal Branding and Authenticity
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Million Dollar Copywriter Becomes a Personal Branding Expert - Triples Sales for his Clients
Remarkable Marketing Podcast
03/09/24 • 12 min
In this episode, Eric hosts David Feldman, a former corporate finance exec turned top copywriter and personal branding expert. David shares his journey from working at Goldman Sachs and Micron Technology to becoming disillusioned with the corporate world, leading him to sell his house and travel Europe with his family while starting a freelance copywriting career on Fiverr.com.
His discovery and massive success in copywriting led to the establishment of Mug Branding, a full-service digital marketing agency focused on personal branding. David emphasizes the importance of personal branding for entrepreneurs, revealing how it has significantly enhanced the visibility and tripled the revenue of his clients' businesses. He shares strategies for building personal connections through storytelling and relatability on social media platforms, illustrating how personal branding can triple business outcomes by fostering genuine connections. The session concludes with an invitation for listeners to reach out to David for advice on building their personal brand.
00:13 David's Journey from Corporate to Freelance
00:46 Rise to Becoming the Top Copywriter on Fiverr
01:35 Transition to Full Service Digital Marketing
02:31 The Power of Personal Branding
04:38 Success Stories and Impact of Personal Branding
07:17 The Strategy Behind Personalized Branding
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Driving 100% Growth with Paid Social Campaigns
Remarkable Marketing Podcast
02/15/24 • 17 min
Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.
Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals.
Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.
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FAQ
How many episodes does Remarkable Marketing Podcast have?
Remarkable Marketing Podcast currently has 191 episodes available.
What topics does Remarkable Marketing Podcast cover?
The podcast is about Marketing, Content Marketing, Podcasts, Online Marketing, Digital Marketing, Business, B2B Marketing and Marketing Strategy.
What is the most popular episode on Remarkable Marketing Podcast?
The episode title 'The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth' is the most popular.
What is the average episode length on Remarkable Marketing Podcast?
The average episode length on Remarkable Marketing Podcast is 21 minutes.
How often are episodes of Remarkable Marketing Podcast released?
Episodes of Remarkable Marketing Podcast are typically released every 22 hours.
When was the first episode of Remarkable Marketing Podcast?
The first episode of Remarkable Marketing Podcast was released on Jan 31, 2024.
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