Remarkable Marketing Podcast

Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.
Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals.
Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.

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Eric Eden on LinkedIn

What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add depth and authenticity. Gain insights into how AI can help maintain a consistent brand voice across various channels, especially amidst team changes and the involvement of freelancers.
Explore the fascinating possibilities of advanced tools like ChatGPT 4.0, which can enhance productivity and brand consistency by adhering to a company's specific brand voice. Listen as Nathan discusses the evolving landscape of SEO and the shift towards middle and bottom-of-funnel content for better engagement. This episode is a treasure trove of strategies and tactics for defining high-quality content marketing, underscoring the indispensable role of human oversight to ensure accuracy and readability. Don't miss Nathan's expert advice on responsible AI usage to avoid generic outputs, particularly in thought leadership pieces that require genuine human insights.

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Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your public speaking game, enhancing both your personal brand and business impact.
Imagine grabbing your audience's attention right from the start—Peter George reveals his top techniques for doing just that. Whether it's starting with a compelling story, posing a thought-provoking question, or presenting a startling statistic, Peter teaches us how to avoid the common pitfalls that can derail even the most prepared speakers. Learn how to maintain audience engagement in today’s distraction-filled environment by tailoring your message to resonate with diverse segments, ensuring it remains relevant and impactful.
Finally, we delve into the importance of concise communication and relentless practice. Drawing inspiration from TEDx talks and top performers who constantly refine their craft, Peter emphasizes treating presentations as conversations, even with large audiences. Gain insights into how relentless practice and specialized coaching can elevate your public speaking skills to new heights. Whether you're a seasoned speaker or just starting, Peter George's practical advice will help you consistently captivate and engage your audience, making each speaking opportunity truly count.
Get Peter's Book, download more than 50 public speaking tips and learn about his coaching services.

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Eric Eden on LinkedIn

In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks, enhancing customer interactions, and automating laborious marketing activities. We also look at the future potential of AI in sales, with tools like ChatGPT 4.0, and their ability to reason like humans and improve decision-making. Laura offers a special discount on Zebra Leads, encouraging businesses to adopt AI for greater transparency and efficiency in their sales and marketing efforts.
Special Offer from Laura of AI automation with Zebra Leads

00:00 Introduction to AI in Marketing

00:23 Meet Laura Kamrath: CEO of Zebra Marketing

01:11 Revolutionizing Lead Generation with AI

02:20 The Power of AI in Sales Follow-Up

05:46 AI's Role in Marketing and Sales Automation

08:07 The Future of AI in Sales

13:20 AI's Reasoning Capabilities and Practical Applications

15:12 AI vs Human Employees: Cost and Efficiency

16:11 The Rise of Conversational AI

17:15 The Future of SDRs and BDRs

20:23 AI's Impact on Sales and Marketing Alignment

21:14 The Truthfulness Advantage of AI

22:53 Cost Savings with AI Appointment Setters

23:23 Automating Marketing Campaigns with AI

25:14 The Rapid Evolution of AI Technology

25:49 Encouragement to Embrace AI

27:34 Special Offer and Conclusion

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Eric Eden on LinkedIn

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transformed a $100K investment into $1.8 million and found time for a dream vacation, illustrating the profound impact of effective time and money management on your quality of life.
Discover the core principles of Dr. St. John's seven-figure success formula, which hinges on five crucial phases: beliefs, habits, offers, funnels, and traffic. By balancing the inner game—your mental and emotional frameworks—with the outer game—your visible strategies and actions, you can achieve extraordinary growth. Learn how one company skyrocketed its revenue from $4 million to $20 million through inner game mastery. Dr. St. John emphasizes the significance of overcoming mental barriers, or "head trash," and the transformative role of positive affirmations in achieving high-level success and breaking through income ceilings.
In our final segment, we delve into the innovative method of "afformations" (A-F-F-O-R-M-A-T-I-O-N-S), a technique that involves asking empowering questions like "Why am I so successful?" to rewire your subconscious mind for success. By addressing and dismantling self-limiting beliefs, you can remove the obstacles that have been holding you back. Dr. St. John provides practical steps for rapid and substantial growth, including an offer for a free book to further help you enhance your efficiency and achieve your goals. Tune in and listen to understand this new technology for the brain to unlock your fullest potential.
Get the free 7 Figure Expert Book
Visit Dr Noah St. John's web site

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Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn