Does Outdoor Advertising on Billboards, Blimps and Cars Work?
08/18/24 • 16 min
Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart cars for experiential marketing and the clever use of direct mail to amplify brand visibility.
Ever thought OOH advertising was too pricey or impossible to measure? Think again. Charlie debunks common myths and reveals cutting-edge tracking methods like website pixelation and QR codes that bring accountability to OOH campaigns. You'll also learn how targeting secondary cities can make your budget stretch further and how OOH fits perfectly into B2B and ABM strategies. Whether you're launching a new product or planning a regional campaign, tune in for creative, cost-effective strategies that make outdoor advertising not just feasible, but revolutionary.
Check out Charlie's company Onecreen.AI
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart cars for experiential marketing and the clever use of direct mail to amplify brand visibility.
Ever thought OOH advertising was too pricey or impossible to measure? Think again. Charlie debunks common myths and reveals cutting-edge tracking methods like website pixelation and QR codes that bring accountability to OOH campaigns. You'll also learn how targeting secondary cities can make your budget stretch further and how OOH fits perfectly into B2B and ABM strategies. Whether you're launching a new product or planning a regional campaign, tune in for creative, cost-effective strategies that make outdoor advertising not just feasible, but revolutionary.
Check out Charlie's company Onecreen.AI
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Previous Episode
Your Destiny is Defined by Your Relationships - How to Use LinkedIn to Your Advantage
In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment in 2019 that altered his life and career. Discover how his passion for connecting people and building meaningful business relationships led not only to career success but also to finding his wife. Matt's dedication is encapsulated in his book, "The LinkedIn Advantage," and he unveils some of his best LinkedIn marketing strategies, including how to export your entire activity history for maximum impact.
Dive into the essential elements of a winning marketing strategy with our B-C-T framework: brand, content, and traffic. Learn from Matt as we discuss the importance of a strong brand and valuable content before driving traffic for conversions. Gain insights into advanced LinkedIn tactics such as targeting event attendees, making the most of LinkedIn newsletters, and using AI-powered conversational bots for engaging leads effortlessly. We also introduce LeadStorm AI, a groundbreaking tool that merges CRM features with outbound capabilities to automate your LinkedIn and email activities. This episode is packed with actionable tips and innovative tools that highlight how AI is revolutionizing LinkedIn marketing.
Visit Matt's Web Site
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Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
Next Episode
Massive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend First
In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationships.
Sandra offers practical tips from her books, including the use of the services page, customizing profile activity sections, and focusing on being a friend first. She highlights real-life success stories of clients who have benefited from enhanced LinkedIn profiles. The conversation concludes with insights on why personal branding is essential for career and business growth in today's trust-deficient world.
Get Sandra's books on LinkedIn and Personal Branding on her web site
https://www.postroadconsulting.com/tools-and-resources/books
00:00 Introduction to LinkedIn Mastery and Personal Branding
00:25 Meet Sandra: LinkedIn and Personal Branding Expert
02:08 Success Stories: Real-Life LinkedIn Transformations
04:48 The Importance of a Strong LinkedIn Profile
06:05 Is Personal Branding Worth It?
16:01 Top Tips for LinkedIn Success
18:32 The Bigger Picture: Personal Branding Beyond LinkedIn
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - Does Outdoor Advertising on Billboards, Blimps and Cars Work?
Transcript
Welcome to today's episode . Today we are talking about outdoor advertising , a very interesting marketing topic , not often as discussed , and we have a great guest to help us talk through it today . Charlie , welcome to the show , thanks . Thanks for having me . I appreciate it .
Eric EdenSo why don't we start off by you just taking a minute o
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