Driving 100% Growth with Paid Social Campaigns
02/15/24 • 17 min
Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.
Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals.
Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Unlock the secrets of high-impact paid social campaigns with digital marketing maestro Paul Cassimus, who joins us to dissect the art of refining a standout tax relief campaign. Embrace the critical nature of testing and optimizing as Paul guides us through the maze of initial targeting challenges and the quest for resonating offers. He'll reveal how nuanced tweaks to ad copy and landing pages can catapult customer engagement, leading to a surge in booked appointments and a dip in no-show rates. As we journey through the strategic intricacies of budget allocation across platforms like Facebook and TikTok, you'll gather invaluable insights into the continuous cycle of learning and lead nurturing that paves the way for scaling your marketing feats to new heights.
Navigating the minefield of client expectations in digital marketing is no simple task, yet this episode aims to equip you with the tools for success. We delve into the dangers of overpromising and underline the imperative of establishing transparent communication and achievable goals.
Marketing is not just an expense; it's an investment that can actively shape outcomes, turning the process into a data-driven power play. Aligning with clients on a common vision of marketing as a long-term investment sets the stage for enduring prosperity. And for those thirsty for knowledge, we spotlight a resource that promises to guide you in applying these effective marketing strategies to your own ventures – all under the sage guidance of our guest, Paul Cassimus.
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
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Eric Eden on LinkedIn
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Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Remarkable Marketing Podcast - Driving 100% Growth with Paid Social Campaigns
Transcript
You're in the marketing world and you're looking for inspiration , or you're a business leader who wants to understand what good marketing looks like . You're busy . You don't have time to sit around listening to a rambling 3 hour podcast . We get it .
Speaker 1This is the Remarkable Marketing Podcast , where we celebrate the marketing rock stars
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