AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level

07/10/24 • 28 min

What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add depth and authenticity. Gain insights into how AI can help maintain a consistent brand voice across various channels, especially amidst team changes and the involvement of freelancers.
Explore the fascinating possibilities of advanced tools like ChatGPT 4.0, which can enhance productivity and brand consistency by adhering to a company's specific brand voice. Listen as Nathan discusses the evolving landscape of SEO and the shift towards middle and bottom-of-funnel content for better engagement. This episode is a treasure trove of strategies and tactics for defining high-quality content marketing, underscoring the indispensable role of human oversight to ensure accuracy and readability. Don't miss Nathan's expert advice on responsible AI usage to avoid generic outputs, particularly in thought leadership pieces that require genuine human insights.

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Remarkable Marketing Podcast - AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level

Transcript

Eric Eden00:00:58.979

Welcome to today's episode . Today , we are talking about content marketing and AI two of our favorite topics and we have a great guest today , nathan . He is the head of content marketing for Copyai .

Nathan Thompson00:01:14.335

Welcome to the show , hey thank you so much for having me Really appreciate it .

Eric Eden00:01:19.019