Gym Owner to Laptop Lifestyle! Online Coaching Growth via Podcasting with Sherry Shaban

02/23/25 • 24 min

How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?

Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.

Sherry offers insights into building a thriving business by prioritizing audience engagement and leveraging teamwork. She emphasizes the importance of providing value on social media and in your podcast, plus forming genuine connections to enhance your online presence.

Today’s episode includes:

Why Sherry emphasizes prioritizing revenue-generating tasks and delegating non-essential duties.
Why providing value on social media enhances your online presence over self-promotion.
Why a smaller, engaged audience can be more impactful than a large follower count.
How Sherry built her Instagram following to 36,000+ through valuable content.
Why accountability and audience engagement are crucial for successful brand building.
How email lists serve as a primary revenue source for Sherry's business.
Why proactive networking and appearing on other podcasts boosts her online community growth.
How shifting from self-promotion to providing value increased Sherry's social media presence.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Sherry’s website: http://www.sherryshaban.com

Sherry on Instagram: https://www.instagram.com/makepeacewithfoodofficial

Sherry on TikTok: https://www.tiktok.com/@sherryshaban

Sherry on LinkedIn: https://www.linkedin.com/in/sherryshaban

Make Peace With Food on Apple: https://podcasts.apple.com/us/podcast/fall-in-love-with-fitness/id1543673323

Make Peace With Food on Spotify: https://open.spotify.com/show/28c9Hyty6dmyKHAkP0QfTr

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?

Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.

Today’s episode includes:

Why Sherry emphasizes prioritizing revenue-generating tasks and delegating non-essential duties.
Why providing value on social media enhances your online presence over self-promotion.
Why a smaller, engaged audience can be more impactful than a large follower count.
How Sherry built her Instagram following to 36,000+ through valuable content.
Why accountability and audience engagement are crucial for successful brand building.
How email lists serve as a primary revenue source for Sherry's business.
Why proactive networking and appearing on other podcasts boosts her online community growth.
How shifting from self-promotion to providing value increased Sherry's social media presence.

Sherry’s website: http://www.sherryshaban.com

Sherry on Instagram: https://www.instagram.com/makepeacewithfoodofficial

Sherry on TikTok: https://www.tiktok.com/@sherryshaban

Sherry on LinkedIn: https://www.linkedin.com/in/sherryshaban

Make Peace With Food on Apple: https://podcasts.apple.com/us/podcast/fall-in-love-with-fitness/id1543673323

Make Peace With Food on Spotify: https://open.spotify.com/show/28c9Hyty6dmyKHAkP0QfTr

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

Previous Episode

We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened

You can have more podcast listeners overnight – if you’re willing to pay for it.

I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners.

I recently tested promoting this podcast on five major platforms: Overcast, Podcast Addict, Pocket Casts, Spotify, and Buzzsprout.

Now, I’m sharing the full results, looking at each platform's performance metrics and cost-efficiency. This will help you determine if paid podcast advertising to grow an audience is right for you – and how to approach it.

Today’s episode includes:

Does it make sense to pay to grow your podcast audience?
Insights into ad performance metrics and cost-efficiency across five podcast promotion platforms.
Challenges in targeting niche markets like health and wellness entrepreneurship.
Why flexible ad categories can enhance conversion rates.
Which platforms delivered clear results, and which delivered no results whatsoever.
The pros and cons of each platform, focusing on category flexibility and audience reach.
Where I recommend to put your ad dollars when starting out.
Importance of aligning your advertising strategy with broader business goals.
Why high-quality content is crucial before investing in paid advertising.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Next Episode

I Launched a Podcast One Year Ago… Here’s Everything I Did WRONG

I’m telling it all so you don’t have to make the same mistakes!

It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, referring people to guests I’ve had on and receiving referrals of my own.

There are also plenty of things I did wrong, despite having years and years of experience in helping clients succeed with their own podcasts.

I’m breaking this all down today, exploring the necessity of patience, realistic expectations, and finding the right niche to ensure podcast growth and sustainability. By sharing strategies for managing content creation, guest logistics, and more, you’ll learn how to lay the foundation for sustainable podcast growth and monetization in the health and wellness space.

Today’s episode includes:

How to navigate the "dip" that derails many aspiring podcasters
Why finding a niche is essential for podcast growth and credibility
How to manage podcast logistics using automation tools for efficiency
How guest appearances on other podcasts can boost your visibility
Why realistic expectations and perseverance are necessary for podcast monetization
Why longstanding connections and network utilization are key for sourcing podcast guests
Why meaningful connections through podcasting create unique business opportunities
How content repurposing on social media enhances audience engagement and growth

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/