Profits Through Podcasting

How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?

Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.

Sherry offers insights into building a thriving business by prioritizing audience engagement and leveraging teamwork. She emphasizes the importance of providing value on social media and in your podcast, plus forming genuine connections to enhance your online presence.

Today’s episode includes:

• Why Sherry emphasizes prioritizing revenue-generating tasks and delegating non-essential duties.
• Why providing value on social media enhances your online presence over self-promotion.
• Why a smaller, engaged audience can be more impactful than a large follower count.
• How Sherry built her Instagram following to 36,000+ through valuable content.
• Why accountability and audience engagement are crucial for successful brand building.
• How email lists serve as a primary revenue source for Sherry's business.
• Why proactive networking and appearing on other podcasts boosts her online community growth.
• How shifting from self-promotion to providing value increased Sherry's social media presence.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Sherry’s website: http://www.sherryshaban.com

Sherry on Instagram: https://www.instagram.com/makepeacewithfoodofficial

Sherry on TikTok: https://www.tiktok.com/@sherryshaban

Sherry on LinkedIn: https://www.linkedin.com/in/sherryshaban

Make Peace With Food on Apple: https://podcasts.apple.com/us/podcast/fall-in-love-with-fitness/id1543673323

Make Peace With Food on Spotify: https://open.spotify.com/show/28c9Hyty6dmyKHAkP0QfTr

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting voices in the alternative health and wellness industries

Bev uncovers the secrets to monetizing your health podcast, such as how to align sponsorships with your niche, understanding crucial metrics like monthly downloads, and exploring different types of ads. She shares her expert strategies for maintaining authenticity and building lasting brand partnerships to grow your audience and revenue. We’ll also learn some practices that she ensures all of her clients adhere to, such as consistency and appearing on other podcasts.

Today’s episode includes:

• Why maintaining your podcast's unique voice is crucial when incorporating sponsorships.
• How to align sponsorships with your niche, particularly for health and wellness podcasts.
• Why smaller “micro” podcasts are appealing to health brands.
• Why consistency in publishing episodes is vital for audience growth and engagement.
• How to build strong, lasting relationships with brands through collaborative promotions.
• Why guest appearances and strategic follow-ups enhance podcast growth.
• The importance of understanding a brand's ecosystem for effective podcast monetization.
• How Category 3 manages ad inventory to ensure consistent podcast growth.
• Importance of humility and incremental improvement for podcast growth.
• Strategies for turning a podcast's passion into profit while maintaining authenticity.
• Why you must have audience trust and engagement when securing long-term sponsorships.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Category 3: https://www.category3.ca/

Category 3 on Instagram: https://www.instagram.com/category3media/

You can have more podcast listeners overnight – if you’re willing to pay for it.

I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners.

I recently tested promoting this podcast on five major platforms: Overcast, Podcast Addict, Pocket Casts, Spotify, and Buzzsprout.

Now, I’m sharing the full results, looking at each platform's performance metrics and cost-efficiency. This will help you determine if paid podcast advertising to grow an audience is right for you – and how to approach it.

Today’s episode includes:

• Does it make sense to pay to grow your podcast audience?
• Insights into ad performance metrics and cost-efficiency across five podcast promotion platforms.
• Challenges in targeting niche markets like health and wellness entrepreneurship.
• Why flexible ad categories can enhance conversion rates.
• Which platforms delivered clear results, and which delivered no results whatsoever.
• The pros and cons of each platform, focusing on category flexibility and audience reach.
• Where I recommend to put your ad dollars when starting out.
• Importance of aligning your advertising strategy with broader business goals.
• Why high-quality content is crucial before investing in paid advertising.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Renée Warren is a trailblazing female entrepreneur and host of the podcast Into the Wild, which has released over 300 episodes. Starting her podcasting journey during the pandemic, Renée has built a global platform dedicated to empowering female entrepreneurs. Her strategic guest selection and consistency have been pivotal in growing a supportive community, establishing her authority in the entrepreneurial podcast space, and achieving a top 10 ranking in Apple Podcasts for Entrepreneurship in Canada.

Renée reflects on her podcasting journey in this episode, sharing how her show evolved from a personal refuge to a thriving global community for female entrepreneurs. She discusses the importance of consistency, strategic guest selection, and teamwork in achieving podcast success and income. She highlights the power of networking and public relations in personal branding, while also explaining how making guest appearances on other podcasts has fueled her growth. We also hear about what she examines when she gets pitched by guests wanting to appear on Into the Wild.

Today’s episode includes:

• Why Renée started her podcast as a personal refuge during the pandemic.
• How strategic guest selection opens doors to bigger names and opportunities.
• How consistency in podcasting has boosted Renée's business and personal brand.
• Why collaboration and teamwork are crucial for podcast longevity.
• Renée’s experience of achieving a top 10 ranking on Apple Podcasts.
• Why maintaining a structured schedule aids in producing resonant content.
• How you can use life experiences to make creative content for engaging podcast episodes.
• Why perseverance and adaptability are key to Renée's podcasting journey.
• Why PR and guest appearances align with your personal branding objectives.
• How leveraging podcast guest appearances has expanded Renée's audience and reach.

Bad audio quality stifles your podcast’s growth and is the top reason listeners stop listening! Capture great guest audio using our free Podcast Guest Prep Sheet here: https://eastcoaststudio.com/guestprep

We Wild Women: https://www.wewildwomen.com/

Renée’s website: https://www.reneewarren.com/

Into the Wild on Apple: https://podcasts.apple.com/us/podcast/into-the-wild/id1508734916

Into the Wild on Spotify: https://open.spotify.com/show/10gjdqlPM5kTgrzsaS3Tn3?si=7b98456e98e14179

Renée on Instagram: https://www.instagram.com/renee_warren/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes?

I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of producing quality content, she represents many who tread this path. During our call, she told me she was spending OVER 10 HOURS editing each of her episodes, and that was only the beginning. She was even worried about not being able to fund her retirement unless her online business began producing results!

Despite all of this, I told her a podcast editing company like ours would not be suitable to help her right now. Listen to learn six thoughtful fixes I recommended to her that focus on sustainable growth, helping to realign her podcasting efforts toward generating more leads and revenue.

Today’s episode includes:

• Why medical professionals face unique podcasting challenges + how to overcome them.
• What makes sustainable growth more important than seeking overnight success.
• Why high-quality presentation is especially important in the health and wellness podcasting space.
• How to make podcast production more efficient without spending a cent.
• The proper way you must embed episodes on a website that can make or break your SEO results.
• Why a lack of follow-up email sequences can wreck your lead conversion efforts.
• Using podcast guesting as an effective and free strategy for growth and exposure.
• Why focusing on fundamental business aspects is required before investing in podcasting.
• My rationale for turning away business, and why honesty leads to better client relationships and success.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/