The Incredible Moment That Permanently Increased Podcast Downloads for Philip Pape

03/09/25 • 35 min

This one simple strategy will get you more podcast listeners, almost overnight—no tricks required.

Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating evergreen content ideas that deliver lasting value.

He discusses overcoming podcast production challenges, maintaining a high-frequency release schedule, and utilizing systems for efficiency. Philip also reveals how he was able to exponentially multiply his podcast downloads—which has amounted to him currently getting around 20,000 per month!

Today’s episode includes:

How Philip crafts evergreen podcast content that ensures long-term growth and audience engagement.
How Philip balances a full-time engineering career with his online health and wellness business.
Why solo podcast episodes establish authority and engage listeners more effectively than guest episodes.
How Philip uses analytics to tailor podcast content to his audience’s preferences.
The shocking increase in podcast downloads Philip received and how it happened.
Why imposter syndrome and setting realistic monetization expectations are common challenges for podcasters.
Why aligning guest podcast appearances with similar audiences maximizes growth potential.
How Philip’s podcast serves as a powerful business tool for attracting clients.

Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

Wits & Weights website: https://www.witsandweights.com

Philip on Instagram: https://www.instagram.com/witsandweights

Philip on Threads: https://www.threads.net/@witsandweights

Wits & Weights on Apple: https://podcasts.apple.com/us/podcast/fat-loss-nutrition-strength-training-for-lifters-wits/id1591502355

Wits & Weights on Spotify: https://open.spotify.com/show/5qdeOoUWYJSGYtpNuG4WTf?si=aabb55ffa7334b73

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

This one simple strategy will get you more podcast listeners, almost overnight—no tricks required.

Today’s episode includes:

How Philip crafts evergreen podcast content that ensures long-term growth and audience engagement.
How Philip balances a full-time engineering career with his online health and wellness business.
Why solo podcast episodes establish authority and engage listeners more effectively than guest episodes.
How Philip uses analytics to tailor podcast content to his audience’s preferences.
The shocking increase in podcast downloads Philip received and how it happened.
Why imposter syndrome and setting realistic monetization expectations are common challenges for podcasters.
Why aligning guest podcast appearances with similar audiences maximizes growth potential.
How Philip’s podcast serves as a powerful business tool for attracting clients.

Wits & Weights website: https://www.witsandweights.com

Philip on Instagram: https://www.instagram.com/witsandweights

Philip on Threads: https://www.threads.net/@witsandweights

Wits & Weights on Apple: https://podcasts.apple.com/us/podcast/fat-loss-nutrition-strength-training-for-lifters-wits/id1591502355

Wits & Weights on Spotify: https://open.spotify.com/show/5qdeOoUWYJSGYtpNuG4WTf?si=aabb55ffa7334b73

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio

Our Instagram: https://www.instagram.com/ecpodcaststudio

Previous Episode

I Launched a Podcast One Year Ago… Here’s Everything I Did WRONG

I’m telling it all so you don’t have to make the same mistakes!

It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, referring people to guests I’ve had on and receiving referrals of my own.

There are also plenty of things I did wrong, despite having years and years of experience in helping clients succeed with their own podcasts.

I’m breaking this all down today, exploring the necessity of patience, realistic expectations, and finding the right niche to ensure podcast growth and sustainability. By sharing strategies for managing content creation, guest logistics, and more, you’ll learn how to lay the foundation for sustainable podcast growth and monetization in the health and wellness space.

Today’s episode includes:

How to navigate the "dip" that derails many aspiring podcasters
Why finding a niche is essential for podcast growth and credibility
How to manage podcast logistics using automation tools for efficiency
How guest appearances on other podcasts can boost your visibility
Why realistic expectations and perseverance are necessary for podcast monetization
Why longstanding connections and network utilization are key for sourcing podcast guests
Why meaningful connections through podcasting create unique business opportunities
How content repurposing on social media enhances audience engagement and growth

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Next Episode

4 Very Effective Pathways to Propel Your Health-Focused Podcast’s Growth That You Need to Know

Here are the strategies YOU can use for greater podcast reach and impact.

Are you ready to unlock the secrets to expanding your health and wellness podcast’s audience and transforming your show into a vibrant community hub? Curious about the strategies that can boost your podcast's discoverability and engagement? What if you could create authentic connections that lead to business and podcast growth?

Discover how repurposing content can maximize your return on investment with minimal effort. I’ll also reveal the benefits of using both paid and unpaid promotional techniques to grow your audience.

Listen now to explore the four pathways to podcast growth and uncover actionable insights that are easy to implement—with the right systems.

Today’s episode includes:

How to boost podcast reach and engagement using community.
Why SEO is important for organic discoverability, using strategic show notes, titles, and descriptions.
How cross-promotion and guest appearances will expand your podcast audience.
Why authentic community engagement is so useful in today's landscape.
How repurposing podcast content into social media posts, blogs, and newsletters maximizes ROI.
How both paid and unpaid advertising techniques can suit different podcast growth needs.
How a professional production service will elevate your health and wellness podcast’s quality and credibility.
Why consistent, quality content is vital for growing your podcast monetization.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/