Adding Sponsors to Your Health-Focused Podcast with Bev Hampson

10/06/24 • 35 min

How can health experts effectively monetize their podcasts without losing their authenticity? We’ll get the answers in this episode with Bev Hampson, a veteran media strategist who has dedicated over 10 years to helping women’s health podcasters increase their revenue streams. She is the founder of Category 3, a boutique media group dedicated to supporting voices in the alternative health and wellness industries

Bev uncovers the secrets to monetizing your health podcast, such as how to align sponsorships with your niche, understanding crucial metrics like monthly downloads, and exploring different types of ads. She shares her expert strategies for maintaining authenticity and building lasting brand partnerships to grow your audience and revenue. We’ll also learn some practices that she ensures all of her clients adhere to, such as consistency and appearing on other podcasts.

Today’s episode includes:

Why maintaining your podcast's unique voice is crucial when incorporating sponsorships.
How to align sponsorships with your niche, particularly for health and wellness podcasts.
Why smaller “micro” podcasts are appealing to health brands.
Why consistency in publishing episodes is vital for audience growth and engagement.
How to build strong, lasting relationships with brands through collaborative promotions.
Why guest appearances and strategic follow-ups enhance podcast growth.
The importance of understanding a brand's ecosystem for effective podcast monetization.
How Category 3 manages ad inventory to ensure consistent podcast growth.
Importance of humility and incremental improvement for podcast growth.
Strategies for turning a podcast's passion into profit while maintaining authenticity.
Why you must have audience trust and engagement when securing long-term sponsorships.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Category 3: https://www.category3.ca/

Category 3 on Instagram: https://www.instagram.com/category3media/

Today’s episode includes:

Why maintaining your podcast's unique voice is crucial when incorporating sponsorships.
How to align sponsorships with your niche, particularly for health and wellness podcasts.
Why smaller “micro” podcasts are appealing to health brands.
Why consistency in publishing episodes is vital for audience growth and engagement.
How to build strong, lasting relationships with brands through collaborative promotions.
Why guest appearances and strategic follow-ups enhance podcast growth.
The importance of understanding a brand's ecosystem for effective podcast monetization.
How Category 3 manages ad inventory to ensure consistent podcast growth.
Importance of humility and incremental improvement for podcast growth.
Strategies for turning a podcast's passion into profit while maintaining authenticity.
Why you must have audience trust and engagement when securing long-term sponsorships.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Category 3: https://www.category3.ca/

Category 3 on Instagram: https://www.instagram.com/category3media/

Previous Episode

How Entrepreneur Podcasters Shine Using EPIC Branding and Authenticity with Jaci Russo

Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the right questions and truly understand your audience. If you thought branding was just for big companies, think again! Branding is something you need to be thinking about NOW, and you can start with this episode.

Today’s episode includes:

Why going beyond a logo when thinking about branding is essential.
What strategies podcasters can utilize to forge emotional connections.
Why understanding your audience leads to authentic and impactful branding.
How to craft brand narratives that stand out in a crowded marketplace.
Why authenticity in marketing is more than a buzzword and requires genuine self-presentation.
How to use branding and storytelling to generate trust and business leads.
Why lifelong learning and staying informed are crucial for podcast content creation.
The difference between effective and ineffective brand storytelling.
How businesses use podcasts for thought leadership and growing their bottom line.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Brand Russo: https://www.brandrusso.com

He Said, She Said: Razor Branding Podcast: https://razorbranding.org

Plan 2 Brand Course: https://www.brandstateu.com/courses/plan-2-brand

Jaci on Facebook: https://www.facebook.com/jaci.russo/

Jaci on Instagram: https://www.instagram.com/jacirusso/

Jaci on LinkedIn: https://www.linkedin.com/in/jacirusso/

Building a StoryBrand: https://amzn.to/4aQkEdY

Brand Bewitchery https://amzn.to/4aOwqoV

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Next Episode

How a Women’s Health Podcast Grew to 6 Figures with Karen Martel

This episode features Karen Martel, a highly successful health and wellness entrepreneur who has built a thriving podcast, The Hormone Solution. Her journey initially began as a way to market her bioidentical hormone therapy business and improve her public speaking skills. Karen's consistent efforts led to a significant audience, authoritative speaking engagements, and enormous sponsorship opportunities.

We hear about Karen’s transition from YouTube videos to podcasting, where she overcame challenges to create a successful platform that serves as her primary marketing method. She shares valuable insights on effective communication, audience engagement, and the importance of selecting a podcast name that aligns with your niche. Karen also reveals just how much money she receives from podcast sponsorships now, along with her moment of realization that she was massively undercharging.

Today’s episode includes:

Why podcasting became Karen’s primary marketing tool for her hormone therapy business.
How her consistent efforts in health-focused podcasting led to professional speaking engagements.
Effective communication and preparation, and how they differentiate successful podcasts.
Why building personal connections with listeners leads to business growth.
How repurposing content and nurturing relationships can convert listeners into clients.
Why selecting a podcast name that resonates with your niche is important.
How podcasting became a six-figure success for Karen's hormone health business.
Why trust and authenticity are essential when utilizing podcast sponsorships.
How appearing on other podcasts can enhance exposure and opportunities.

Bad audio quality stifles your podcast’s growth and is the top reason listeners stop listening! Capture great guest audio using our free Podcast Guest Prep Sheet here: https://eastcoaststudio.com/guestprep

Karen’s website: https://karenmartel.com/

The Hormone Solution on Apple: https://podcasts.apple.com/ca/podcast/the-hormone-solution-with-karen-martel/id1438772276

The Hormone Solution on Spotify: https://open.spotify.com/show/2xpg17ey4JiRcxlB0GGPeh

Karen on Instagram: https://www.instagram.com/karenmartelhormones/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/