Podcast Monetization Strategies for Massive Growth with Adam Schaeuble

08/25/24 • 45 min

Adam Schaeuble, the founder of Podcasting Business School, is with us today to reveal the strategies he teaches his clients to convert podcast listeners into paying clients. With extensive experience in both health-focused podcasting and business consulting, Adam now dedicates his expertise to helping service providers, coaches, and consultants transform their podcasts into thriving business tools.

We discuss Adam's practical strategies for growth and monetization, as well as tips to avoid podcasting burnout. He also explains his recommended social media strategy for podcasters, plus the consistency commitment he made to himself that brought him financial success.

Today’s episode includes:

Why patience and persistence are crucial for new podcasters, especially in the first year.
Advice on setting achievable podcast growth goals and effective marketing strategies.
The significance of having a singular call to action to avoid audience confusion.
Strategies for managing a consistent publishing schedule and avoiding burnout.
How to leverage your podcast to grow your online business.
Why your podcast doesn’t need a giant audience to be successful.
Three key marketing buckets to promote and grow your podcast (and business).
Importance of optimizing show names, descriptions, and episode titles for searchability.
Why you might want to do more solo episodes and fewer interviews.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Podcasting Business School: https://www.podcastingbusiness.school

Adam on LinkedIn: https://www.linkedin.com/in/podcastingbusinessschool/

Adam on Instagram: https://www.instagram.com/podcastingbusinessschool/

Episode Mentioned - The three main situations that cause podcasters to quit...and how to avoid them: https://podcasts.apple.com/us/podcast/499-the-three-main-situations-that-cause-podcasters/id1439327697?i=1000664444964

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Today’s episode includes:

Why patience and persistence are crucial for new podcasters, especially in the first year.
Advice on setting achievable podcast growth goals and effective marketing strategies.
The significance of having a singular call to action to avoid audience confusion.
Strategies for managing a consistent publishing schedule and avoiding burnout.
How to leverage your podcast to grow your online business.
Why your podcast doesn’t need a giant audience to be successful.
Three key marketing buckets to promote and grow your podcast (and business).
Importance of optimizing show names, descriptions, and episode titles for searchability.
Why you might want to do more solo episodes and fewer interviews.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Podcasting Business School: https://www.podcastingbusiness.school

Adam on LinkedIn: https://www.linkedin.com/in/podcastingbusinessschool/

Adam on Instagram: https://www.instagram.com/podcastingbusinessschool/

Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Our Instagram: https://www.instagram.com/ecpodcaststudio/

Previous Episode

Should Your Podcast Have Video or Not?

Should you keep your podcast audio-only or embrace the power of video! I’ll address common fears like privacy concerns and technical challenges, showing how advancements like enhanced laptop cameras and virtual backgrounds have made video production more accessible. I share actionable strategies for incorporating video into your podcast to boost engagement, trust, and visibility. We explore the benefits of video, from creating engaging social media snippets to maximizing your podcast's impact on business growth and brand recognition.

Today’s episode includes:

Why video can significantly boost engagement and audience trust.
How to maximize content by leveraging video snippets for social media.
How to navigate the transition from audio-only to video podcasting.
Why video enhances visibility and brand recognition more effectively than audio alone.
Why some listeners prefer podcasts with a video component, and why some don’t.
How recording video can produce weeks worth of social media content from a single episode.
Why it's essential to get your face and brand out there through video.
How incorporating video can improve ROI and make your podcast a significant business asset.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

LinkedIn: https://www.linkedin.com/company/eastcoaststudio/

Instagram: https://www.instagram.com/ecpodcaststudio/

Next Episode

We Launched a Podcast 6 Months Ago… Here’s How It’s Going

We launched this podcast about 6 months ago now, and I’ve been doing a lot of thinking. Today, I’ll share our initial motivations and the hurdles we’ve faced, such as balancing solo episodes and guest interviews. I’ll emphasize the importance of commitment and consistency, which is a lesson I preach relentlessly but am now experiencing myself, especially when I reflect on a coaching project that I launched during the pandemic. We explore logistical adjustments for better networking and highlight the critical role of providing valuable content, even when your follower/listener count is low. Even though building a successful podcast is a long journey, I’ll reveal the business wins that we’ve had so far.

Today’s episode includes:

The podcasting goal of boosting business growth and engagement.
Why stepping out from behind the scenes was initially uncomfortable but ultimately rewarding.
How past “failures” have provided valuable lessons for the podcasting venture.
How having a dedicated team allowed for focus on the essential aspects of podcasting.
Why we considered increasing episode frequency to enhance networking opportunities.
How podcasting became a great way to connect with current clients.
How the initial fear of running out of content was mitigated by effective planning and scheduling.
How social media presence complements podcasting efforts and builds trust with potential clients.
Repurposing podcast content to maximize reach and engagement.
The ongoing process of adjusting our branding to build out our health-focused niche.
Why focusing on high-value content is essential in a competitive landscape.
How considering guest types and solo content can enhance podcast appeal to the ideal client.