Understanding How To Reach Multicultural Communities with ChavezPR President Stephen Chavez

04/14/21 • 29 min

In This Episode...

We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.

Show Notes

· [00:48] Are you a coffee or tea drinker?

· [02:19] Can you give a brief rundown about your expertise?

· [06:57] What does the current PR landscape look like?

· [10:38] Has there been a dramatic shift in PR in 2020 and 2021?

· [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.

· [12:32] What do PR pros miss when reaching multicultural communities?

· [19:11] Is multicultural messaging going to be even bigger this year?

· [22:32] What has been effective in reaching multicultural communities?

· [25:05] Make sure your influencer list is up to date?

· [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?

· [26:47] If you could create any PR strategy, what would you create?

· [27:28] Final thoughts

People and Companies, We Mentioned in the Show

· Stephen Chavez was our guest today. Learn more about ChavezPR.

Episode Length: 29:50

Thanks so much for tuning in. Join us again next week for another episode!

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· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

· If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

In This Episode...

Show Notes

· [00:48] Are you a coffee or tea drinker?

· [02:19] Can you give a brief rundown about your expertise?

· [06:57] What does the current PR landscape look like?

· [10:38] Has there been a dramatic shift in PR in 2020 and 2021?

· [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.

· [12:32] What do PR pros miss when reaching multicultural communities?

· [19:11] Is multicultural messaging going to be even bigger this year?

· [22:32] What has been effective in reaching multicultural communities?

· [25:05] Make sure your influencer list is up to date?

· [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?

· [26:47] If you could create any PR strategy, what would you create?

· [27:28] Final thoughts

People and Companies, We Mentioned in the Show

· Stephen Chavez was our guest today. Learn more about ChavezPR.

Episode Length: 29:50

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

· If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Packaging Your Story to the Media with Henry Schein’s Vice President of Global Corporate Media Ann Marie

In This Episode...

We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.

Show Notes

· [00:43] Are you a coffee or tea drinker?

· [01:24] Can you explain to our audience a little bit about your expertise?

· [02:37] The new normal is zoom meetings, how have you tried to get new media contacts?

· [04:38] It seems like the traditional media has gotten smaller in the last few years?

· [06:32] Since community papers are dying is that mean you have pivoted to podcasters, influencers, and YouTubers?

· [08:16] Are there any new or old strategies being new again when it comes to media strategies?

· [10:44] Is developing your own story for the press the best way of getting new media contacts?

· [12:59] Is the new way of thinking for PR pros is being your gatekeeper when it comes to media content?

· [14:42] Does that mean that PR pros now have to do more than just a written release when packaging a story for the press?

· [16:23] How do you avoid accidentally creating bad press?

· [19:27] If you had to package your own story for the press what would it be about?

· [21:05] Final thoughts

People and Companies, We Mentioned in the Show

· Ann Marie was our guest today. Learn more about Henry Schein.

Episode Length: 21:44

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

· If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Pivoting to the Changes and Audio Content with JMAC PR’s Principal John McCartney

In This Episode...

We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more!

Show Notes

· [00:45] Are you a coffee or tea drinker?

· [01:21] Can you give our audience a quick rundown of your expertise?

· [02:38] How have PR pro met the changes from 2020 and 2021?

· [05:32] Are some of the weaknesses for PR pros was not being able to call a journalist and internal comms?

· [08:20] Have product announcements changed as well?

· [10:11] Has social media been a lifeline for PR pros?

· [12:28] Clubhouse has exploded on the scene, should PR pros or brands get their Clubhouse accounts?

· [14:35] Or should PR pros wait because everyone else is copying Clubhouse?

· [15:27] Is the audio format for content a new option for PR pros?

· [16:27] What is the future of tech PR?

· [17:31] Fun question: If you could create a Clubhouse like a social network, what would it be?