PR 360
Global Results Communications
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
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Top 10 PR 360 Episodes
Goodpods has curated a list of the 10 best PR 360 episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to PR 360 for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite PR 360 episode by adding your comments to the episode page.
10/16/24 • 22 min
Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.
Key Takeaways:
Using the tech stack to help clients
How companies can prepare for their 'PR moment'
Navigating changes in the media landscape
Episode Timeline:
1:30 PR in a changing world
2:00 TaleSplash's mission and client focus
3:45 The impact of social media on PR
8:00 Leveraging the modern tech stack in PR
10:45 Navigating changes in traditional news outlets
13:00 The rise of affiliate marketing in PR
13:50 The Potato Farmer story
16:30 How organizations can prepare for their "PR moment"
20:00 Authenticity in thought leadership
This episode’s guest:
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https://pod.link/1496390646
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09/18/24 • 29 min
Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.
Key Takeaways:
Captjur's gig economy platform
The future of the gig economy
How AI will affect the job market
Episode Timeline:
1:30 An overview of JunkGrab
2:50 Captjur's gig economy platform
3:45 Why was junk hauling a great opportunity?
5:45 How JunkGrab benefits haulers
7:00 How gyms are joining the gig economy
9:00 The gig economy is the future
10:00 Lawmakers and the gig economy
12:45 The emergence of autonomous vehicles
14:00 Advertising in autonomous vehicles
17:00 Autonomous cars need better PR
19:30 Flying cars may be in our future
23:40 AI integration in fast food
25:00 How AI will affect jobs
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
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10/28/20 • 20 min
In This Episode...
We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going.
Show Notes
· [00:54] Are you a coffee or tea drinker?
· [01:20] Can you tell our listeners about inPowered?
· [02:26] Are you an “all-in-one” business for advertising?
· [02:51] What does differential inPowered from your competitors?
· [03:56] So, inPowered can give PR pros the right data, as long as they have goals?
· [04:48] Does inPowered also help with SEO?
· [05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?
· [06:41] Has AI played a bigger role in digital advertising?
· [07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?
· [10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?
· [11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?
· [12:18] How can PR pros and marketers create the right content for their ads?
· [13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?
· [14:53] For 2020 and beyond where do you see content advertising and digital ads going?
· [16:16] What would you like to see changed or become better for digital ads?
· [18:25] Fun question: If you could create an ad campaign for yourself, what would it be?
· [19:20] Final thoughts
People and Companies, We Mentioned in the Show
· Chelsea Waite was our guest today. Learn more about inPowered.
Episode Length: 20:09
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· If you enjoyed this episode, leave us a review!
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02/07/20 • 33 min
Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!
Time Stamps
● [00:40] Q1: Are you a coffee or tea drinker?
● [00:57] Q2: Are you an Android or iPhone user?
● [01:51] Q3: What tools do you think PR Pros need to do their jobs?
● [03:24] Q4: How is TechNews different from Meltwater or Cision?
● [05:06] Q5: TechNews has niched themselves into a category?
● [05:31] Q6: What types of skills PR Pros need on how PR and marketing are being more digital focus?
● [08:38] Q7: Do you think TechNews is more beneficial for the one-man PR Pro?
● [09:45] Q8: It will help PR people have automated lists?
● [10:07] Q9: Does TechNews do anything in the influencer marketing space?
● [11:37] Q10: Is that similar to the Klout score in the early 2000s?
● [12:07] Q11: What do you think AI is going to do for TechNews?
● [13:04] Q12: Do you think AI will help data become more personalized?
● [14:16] Q13: Do you think the future of PR Pro will become more data scientists?
● [15:01] Q14: Do you think digital and physical tracking will morph and understand people better?
● [16:00] Data misuse has been in the public’s mind for months.
● [16:34] Q15: Do you think PR will ever be fully digital?
● [18:04] Q16: Do you think podcasting will be another tool to get the message out?
● [18:59] Q17: What excites you about the tech industry?
● [20:41] Q18: How are some ways PR Pros can get the right data?
● [23:01] Q19: Where do you think PR Pros waste their time when it comes to tracking?
● [24:30] Q20: Similar to reach on social, but, what did those people that you “reached” do?
● [26:22] Q21: How much data is too much data?
● [29:00] Q22: Do you have any advice for people that want to get into PR and the tech industry?
● [30:47] Q23: Final Thoughts
People and Companies, We Mentioned in the Show
● Learn more about TechNews
● Leon Harbar was our guest today.
Episode Length: 32:59
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
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● Follow us on Twitter.
Thanks for listening!
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01/17/24 • 25 min
Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.
Key Takeaways:
Podcast marketing tips
Current trends in podcasting
Why podcasters need to think more about marketing
Episode Timeline:
1:50 Tink Media's approach to podcast therapy
5:45 The importance of borrowing from other podcast audiences
6:25 The benefits of promo swaps
10:15 Is true crime still king of podcasting?
12:15 Tod's true crime voice
14:30 Why all podcasts need a hook
17:30 Are there too many podcasts?
18:20 Podcasters aren't thinking enough about marketing.
19:35 How Tod marketed the "LA's Own Marineland" podcast
This episode’s guest:
• Lauren Passell of Tink Media
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07/03/24 • 26 min
Michael Stern is the CEO and founder of HeadStart, a PR and communications agency focused on amplifying innovative and impact-driven voices. Before going into PR, Michael was an executive producer in local news and is a three-time founder, having started companies in sports media and betting research. Here, he explains the unique PR needs of startups and why he's not a big fan of guaranteed media.
Key Takeaways:
Why startups need PR that moves quickly
The problems with guaranteed media
How Michael moved from news to PR
Episode Timeline:
1:10 Tod asks Michael for betting advice
2:45 How Michael transitioned from news to PR
4:15 The mental anguish of keeping up with headlines
5:15 Why Michael decided to get into the startup space
6:45 PR agencies for startups must be nimble
7:45 Media training for startups
9:00 The importance of selling emotion
11:45 Why is the PR industry behind the times?
15:00 Headstart is built on speed
17:00 Michael is skeptical of guaranteed media
20:00 Michael's favorite success stories
23:30 The importance of going against the grain
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
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05/24/23 • 25 min
Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.
Key Takeaways:
The debates leaders are having over how to reach net zero
How businesses can better tell their sustainability stories
Creating affinity with consumers through sustainability
Reasons for optimism about the planet
Episode Timeline:
1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?
3:45 Is there a singular 'golden goose' solution to the climate problem?
5:00 What's the biggest problem businesses have when communicating their sustainability stories?
6:00 The importance of honesty and authenticity in telling your story
7:20 Businesses that are uncomfortable sharing their faults
9:45 Why it's ok for companies to admit their sustainability faults
10:35 How important is sustainability with consumers?
14:30 How acceptance of EVs has changed over the past decade
16:30 How do companies create a sustainability message that cuts through the noise?
20:10 What's the most exciting current development on the journey to net zero?
22:00 The importance of collaboration on the road to net zero
This episode’s guest:
• Helen Neal
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10/04/23 • 24 min
Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search.
Key Takeaways:
The current state of AI in PR
The cycles of technological adaptation in PR and marketing
Building a brand's presence in social search
Episode Timeline:
1:30 The current role of AI in media
3:20 How are people specifically using AI in PR and marketing?
5:00 Using AI for storyboards
7:20 Influencer tracking through AI
9:00 Will AI result in the flattening of media and culture?
11:30 How we overreacted to the Metaverse
12:30 The hype cycle of the Metaverse
14:30 What are the difficulties in managing a brand's presence through Threads?
17:30 Why some brands don’t work consistently across platforms
19:00 The need for brands to control their image on social search
21:40 Retrieving social search data
This episode’s guests:
• Check out Golin's website
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12/16/20 • 16 min
In This Episode...
We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.
Show Notes
· [00:43] Are you a coffee or tea drinker?
· [00:54] Do you have any favorites?
· [01:08] Can you explain a bit about what digitalundivided is all about?
· [01:55] Is a inclusive way of getting people’s awareness about people’s voices?
· [02:06] What do you see as the growing trends in branding for nonprofits?
· [03:01] Less talk from the organization and more talk from the people within the organization?
· [03:41] What has been the results using this comm strategy?
· [05:04] What have been some of your successful comm campaigns?
· [07:42] Where do you see content going in 2021 and the future?
· [08:59] Do you think PR pros are going to have to be audio and video editors?
· [09:46] Do you have any favorite tools you use for creating content?
· [10:53] Has COVID-19 impact your organization?
· [12:16] What’s going to be your messaging for 2021?
· [14:27] If you could meet anyone live or dead, who would it be?
· [14:45] Final thoughts
People and Companies, We Mentioned in the Show
· Chrsitna Brown was our guest today. Learn more about digitalundivided.
Episode Length: 16:12
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
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02/14/24 • 25 min
Gina Villarreal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.
Key Takeaways:
- How to send an effective pitch
- Why authenticity and storytelling are key
- Aligning brands and causes can benefit businesses by showing community involvement.
Episode Timeline:
1:50 Gina’s transition to creating her own agency
3:06 How to create effective pitches
5:48 Providing a “full spectrum” of client offerings
7:00 The importance of a good media mix
8:28 The importance of authenticity in PR
11:41 Creating personal stories
14:41 The importance curiosity plays in effective storytelling
17:19 The benefits of supporting nonprofits
20:14 How to align a brand with a nonprofit
22:23 Gina’s future plans for Unleashed Advertising & Advocacy
This episode’s guest:
• Unleashed Advertising & Advocacy
Subscribe and leave a 5-star review:
Contact Us!
- Join the conversation by leaving a comment!
- Drop us a line at [email protected].
- Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!
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FAQ
How many episodes does PR 360 have?
PR 360 currently has 256 episodes available.
What topics does PR 360 cover?
The podcast is about Tech, Influencer Marketing, Marketing, Public Relations, Startups, Social Media Marketing, Podcast, Podcasts, Technology, Digital Marketing, Business and Communications.
What is the most popular episode on PR 360?
The episode title 'Putting Trust Back into Automated Voice, Text, and Chatbots with iconectiv’s Tara Condon' is the most popular.
What is the average episode length on PR 360?
The average episode length on PR 360 is 33 minutes.
How often are episodes of PR 360 released?
Episodes of PR 360 are typically released every 7 days.
When was the first episode of PR 360?
The first episode of PR 360 was released on Jan 24, 2020.
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