PR 360
Global Results Communications
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
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Top 10 PR 360 Episodes
Goodpods has curated a list of the 10 best PR 360 episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to PR 360 for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite PR 360 episode by adding your comments to the episode page.
12/16/20 • 16 min
In This Episode...
We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.
Show Notes
· [00:43] Are you a coffee or tea drinker?
· [00:54] Do you have any favorites?
· [01:08] Can you explain a bit about what digitalundivided is all about?
· [01:55] Is a inclusive way of getting people’s awareness about people’s voices?
· [02:06] What do you see as the growing trends in branding for nonprofits?
· [03:01] Less talk from the organization and more talk from the people within the organization?
· [03:41] What has been the results using this comm strategy?
· [05:04] What have been some of your successful comm campaigns?
· [07:42] Where do you see content going in 2021 and the future?
· [08:59] Do you think PR pros are going to have to be audio and video editors?
· [09:46] Do you have any favorite tools you use for creating content?
· [10:53] Has COVID-19 impact your organization?
· [12:16] What’s going to be your messaging for 2021?
· [14:27] If you could meet anyone live or dead, who would it be?
· [14:45] Final thoughts
People and Companies, We Mentioned in the Show
· Chrsitna Brown was our guest today. Learn more about digitalundivided.
Episode Length: 16:12
Thanks so much for tuning in. Join us again next week for another episode!
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· If you enjoyed this episode, leave us a review!
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06/21/23 • 22 min
Our guest today is Andy Nguyen, a self-described “serial restaurateur” who is pushing boundaries by bringing together food and the world of Web3. Andy has co-founded such brands as Afters Ice Cream, Dough & Arrow, Matte Black Coffee, Hello Kitty Café, Bored and Hungry, and Trill Burgers (which DJ Khaled said is the best burger he’s ever tasted). Here, Andy talks about the importance of visual style in restaurants, incorporating communities into his brands, and how NFTs helped him create a very unique dining experience in Long Beach.
Key Takeaways:
The importance of visual style in the restaurant businesses
An insider's look into the world of NFTs
How Andy's interests influence his work
The ins and outs of NFT branding
Episode Timeline:
1:30 How did Andy become a boxing manager?
3:00 The unique visual style of Andy’s restaurants
4:30 Disney's influence on Andy’s work
5:30 When I think about NFTs, food isn't something that naturally comes to mind. How did you make the pair work together for Bored and Hungry in Long Beach?
7:30 How Bored and Hungry makes crypto more practical
8:15 How does the pricing at Bored and Hungry work when the price of crypto fluctuates?
11:30 Can other people who own Bored Apes create a Bored and Hungry?
12:30 What does the future have in store for the world of NFT-aligned restaurants?
14:15 The Food Fighters Universe project
15:00 Andy’s partnership with Snoop Dogg
16:30 How Andy connects his brands with pre-existing communities
18:15 How Andy has influenced younger entrepreneurs
19:00 Where does Andy get his entrepreneurial spark?
20:05 What's next for Andy Nguyen?
This Episode’s Guest:
• Andy Nguyen
• Follow him on Twitter @AndyTheNguyen
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11/10/21 • 20 min
In This Episode...
We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.
Show Notes
· [00:40] Are you a coffee or tea drinker?
· [01:20] Can you give a brief overview about your expertise?
· [02:48] What does it take to create a successful digital strategy?
· [04:29] How do leaders create the vision for the digital strategy?
· [05:25] How do you PR leaders successfully sell their vision to their employees?
· [06:55] When the strategy is not going well, what should leaders do to tweak it?
· [09:45] Should there be a internal crisis plan for digital strategy?
· [10:44] How can leaders stay ahead of digital trends?
· [11:56] Should PR pros use RSS feeds?
· [12:49] Should PR pros partake in these digital trends?
· [13:40] Should PR pros incorporate new digital trends into their strategy?
· [15:31] Is there a way to convince your bosses about using new digital trends?
· [17:22] Start smart then prove it works?
· [17:58] Fun question: If you could get rid of any annoying digital strategy or tech, what would it be?
· [19:04] Final thoughts
People and Companies, We Mentioned in the Show
· Dan Fiehn was our guest today. Learn more about Incited.
Episode Length: 20:17
Thanks so much for tuning in. Join us again next week for another episode!
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· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!
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● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
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02/12/20 • 20 min
In This Episode...
Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!
Time Stamps
● [01:23] Q1: What do you prefer, coffee or tea?
● [02:21] Q2: What are some of your favorite books?
● [05:06] Q3: What is the difference between agencies telling a story and companies telling a story?
● [07:04] Q4: Have we overused the phrase, “tell your story?”
● [08:54] Q5: What type of personality traits or skills does it take to craft brand stories?
● [15:35] Q6: What content is best suited for brands to tell their story?
● [17:51] Q7: What are some of your favorite tools to monitor a story you created?
People and Companies, We Mentioned in the Show
● Jason Moriber was our guest today.
Episode Length: 20:38
Thanks so much for tuning in. Join us again next week for another episode!
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● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
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● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
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In This Episode...
We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.
Show Notes
· [00:45] Are you a coffee or tea drinker?
· [01:28] Can you give a brief overview of your expertise?
· [02:33] How can PR pros and marketers keep up with all the top trends?
· [04:08] Should PR pros be hesitant with joining Clubhouse?
· [04:56] What is the future of Social Media Marketing?
· [06:16] Should PR pros and Marketers start to focus on audio content?
· [07:12] Should thought leaders or brands be guests first on podcasts before starting their own?
· [08:49] Should authors be using video?
· [10:23] Has marketing books for authors changed since the pandemic?
· [11:34] Have you seen virtual events work promoting books?
· [12:45] What did you use for live streaming?
· [13:44] Do you recommend any tools for those getting into live streaming?
· [15:35] What are some key tips for authors to know about social media and content?
· [17:38] Should people use hashtags on LinkedIn?
· [18:05] What do you think is the future of social media?
· [18:27] Should PR pros look into understanding how to video edit?
· [19:32] Fun question: If you could create any new form of content, what would you create?
· [20:19] Final thoughts
People and Companies, We Mentioned in the Show
· Morissa Schwartz was our guest today. Learn more about Dr. Rissy’s Writing and Marketing.
Episode Length: 21:02
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
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05/19/21 • 36 min
In This Episode...
We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!
Show Notes
· [00:48] Are you a coffee or tea drinker?
· [01:54] Can you give our listeners a brief overview of your expertise?
· [03:03] Did the digital content strategy is going to change from 2021 to 2022?
· [00:00] Do you think PR pro is going to have to change their content strategy to include audio?
· [07:03] Are we going to see an omnichannel approach strategy when it comes to content?
· [08:29] Do you think PR pros are lagging when it comes to audio and video content?
· [10:58] Do you think Clubhouse will make PR pros rethink audio content?
· [13:25] People go to Clubhouse to find diverse opinions?
· [14:18] Facebook now cares about audio because of its content?
· [15:36] Facebook cares more about live stream gaming over everything else?
· [18:12] Companies like Streamyard need to rethink what their company is and their approach to content?
· [19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features?
· [20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend?
· [22:29] Should brands be rethinking the influencer model?
· [24:13] Should events be using Clubhouse to help create more engagements?
· [26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events?
· [29:15] What do you think the future of content strategy will look like?
· [32:57] It seems that old becomes new again when it comes to content?
· [35:06] If you could create a new form of content, what would it be?
· [35:27] Final thoughts
People and Companies, We Mentioned in the Show
· Chris Brogan was our guest today. Learn more about Chris Brogan Media.
Episode Length: 36:22
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
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11/16/22 • 40 min
Our Guest Today:
In This Episode...
PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you!
Episode Timeline
· 01:19 Are you a coffee or tea drinker?
· 01:57 Can you summarize your expertise?
· 02:58 Are you studying for your APR?
· 04:24 - Explaining what an APR is all about?
· 06:03 What is the PESO model?
· 07:41 How do you get the PESO model to work with PR?
· 10:05 Are there any tips to integrate the PESO model?
· 12:58 Is the PESO model an advantage for small PR agencies?
· 14:17 Should you look at the strengths of the brand or PR agency for the PESO model?
· 16:32 Will the PESO model help or make the analytics worse?
· 18:50 Is the analytic tech not there yet?
· 19:42 Is there a way to fix the analytic problem?
· 21:29 How can the small PR firms figure out their own formulas for metrics?
· 24:53 - Are there any mediums that are going to be good for awareness campaigns?
· 28:22 Are we going to see more PR pros pitch YouTubers and podcasters?
· 29:37 Do you have any tips for pitching podcasters?
· 31:52 Are YouTubers and Podcasters going to be the future journalists?
· 33:32 Should PR pros use TikTok as a search engine for Gen Z?
· 35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?
· 36:38 How do you minimize mistakes when pitching journalists?
· 38:04 Where can people find you online?
· 38:26 Final thoughts
Our Guest Today:
● John McCartney was our guest today.
Subscribe and Leave a 5 Star Review: https://pod.link/1496390646
Contact Us!
● If you want to get involved, leave us a comment!
● Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
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10/21/20 • 22 min
In This Episode...
We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!
Show Notes
- [00:52] Are you a coffee or tea drinker?
- [01:35] Can you explain Verkada to our audience?
- [02:47] How have you messaged your product to a business that they need security in these times?
- [04:24] Does touchless entry mean using your phone or biometrics to gain entry?
- [04:47] What differentiates you from the customer security options?
- [06:59] What is some unexpected feedback you got from customers?
- [08:21] Your key differentiator is using AI to get the right data to your customers?
- [09:02] Do you think companies are cutting back on security?
- [10:41] What messaging strategy has made an impact on Verkada in 2020?
- [12:15] How is Verkada protecting customer’s information?
- [13:51] What has been some ways Verkada has eliminated or reduced churn?
- [15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?
- [17:08] How do you understand your customer’s journey?
- [18:04] What are a few lessons you’ve learned in 2020?
- [19:28] What are your future messaging strategies for 2020 and beyond look like?
- [20:18] If you could make an all-in-one solution software for PR pros what would it be?
- [20:58] Final Thoughts
People and Companies, We Mentioned in the Show
- Christina Schultz was our guest today. Learn more about Verkada.
Episode Length: 22:23
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
- Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
- If you enjoyed this episode, leave us a review!
Contact Us!
- If you want to get involved, leave us a comment!
- Visit us and give us a ‘like’ on our Facebook page!
- Follow us on Twitter.
Thanks for listening!
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04/14/21 • 29 min
In This Episode...
We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.
Show Notes
· [00:48] Are you a coffee or tea drinker?
· [02:19] Can you give a brief rundown about your expertise?
· [06:57] What does the current PR landscape look like?
· [10:38] Has there been a dramatic shift in PR in 2020 and 2021?
· [11:49] Are we going to see a bigger shift to online communities like live streaming, Clubhouse, etc.
· [12:32] What do PR pros miss when reaching multicultural communities?
· [19:11] Is multicultural messaging going to be even bigger this year?
· [22:32] What has been effective in reaching multicultural communities?
· [25:05] Make sure your influencer list is up to date?
· [25:45] Every PR agency should be increasing its budgets to help with reaching multicultural communities?
· [26:47] If you could create any PR strategy, what would you create?
· [27:28] Final thoughts
People and Companies, We Mentioned in the Show
· Stephen Chavez was our guest today. Learn more about ChavezPR.
Episode Length: 29:50
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
· If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
05/24/23 • 25 min
Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.
Key Takeaways:
The debates leaders are having over how to reach net zero
How businesses can better tell their sustainability stories
Creating affinity with consumers through sustainability
Reasons for optimism about the planet
Episode Timeline:
1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?
3:45 Is there a singular 'golden goose' solution to the climate problem?
5:00 What's the biggest problem businesses have when communicating their sustainability stories?
6:00 The importance of honesty and authenticity in telling your story
7:20 Businesses that are uncomfortable sharing their faults
9:45 Why it's ok for companies to admit their sustainability faults
10:35 How important is sustainability with consumers?
14:30 How acceptance of EVs has changed over the past decade
16:30 How do companies create a sustainability message that cuts through the noise?
20:10 What's the most exciting current development on the journey to net zero?
22:00 The importance of collaboration on the road to net zero
This episode’s guest:
• Helen Neal
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
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FAQ
How many episodes does PR 360 have?
PR 360 currently has 271 episodes available.
What topics does PR 360 cover?
The podcast is about Tech, Influencer Marketing, Marketing, Public Relations, Startups, Social Media Marketing, Podcast, Podcasts, Technology, Digital Marketing, Business and Communications.
What is the most popular episode on PR 360?
The episode title 'Putting Trust Back into Automated Voice, Text, and Chatbots with iconectiv’s Tara Condon' is the most popular.
What is the average episode length on PR 360?
The average episode length on PR 360 is 33 minutes.
How often are episodes of PR 360 released?
Episodes of PR 360 are typically released every 7 days.
When was the first episode of PR 360?
The first episode of PR 360 was released on Jan 24, 2020.
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