Find the Right Content Strategy for Your Business with Chris Brogan from Chris Brogan Media

05/19/21 • 36 min

In This Episode...

We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!

Show Notes

· [00:48] Are you a coffee or tea drinker?

· [01:54] Can you give our listeners a brief overview of your expertise?

· [03:03] Did the digital content strategy is going to change from 2021 to 2022?

· [00:00] Do you think PR pro is going to have to change their content strategy to include audio?

· [07:03] Are we going to see an omnichannel approach strategy when it comes to content?

· [08:29] Do you think PR pros are lagging when it comes to audio and video content?

· [10:58] Do you think Clubhouse will make PR pros rethink audio content?

· [13:25] People go to Clubhouse to find diverse opinions?

· [14:18] Facebook now cares about audio because of its content?

· [15:36] Facebook cares more about live stream gaming over everything else?

· [18:12] Companies like Streamyard need to rethink what their company is and their approach to content?

· [19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features?

· [20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend?

· [22:29] Should brands be rethinking the influencer model?

· [24:13] Should events be using Clubhouse to help create more engagements?

· [26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events?

· [29:15] What do you think the future of content strategy will look like?

· [32:57] It seems that old becomes new again when it comes to content?

· [35:06] If you could create a new form of content, what would it be?

· [35:27] Final thoughts

People and Companies, We Mentioned in the Show

· Chris Brogan was our guest today. Learn more about Chris Brogan Media.

Episode Length: 36:22

Thanks so much for tuning in. Join us again next week for another episode!

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· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

· If you enjoyed this episode, leave us a review!

Contact Us!

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Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

In This Episode...

Show Notes

· [00:48] Are you a coffee or tea drinker?

· [01:54] Can you give our listeners a brief overview of your expertise?

· [03:03] Did the digital content strategy is going to change from 2021 to 2022?

· [00:00] Do you think PR pro is going to have to change their content strategy to include audio?

· [07:03] Are we going to see an omnichannel approach strategy when it comes to content?

· [08:29] Do you think PR pros are lagging when it comes to audio and video content?

· [10:58] Do you think Clubhouse will make PR pros rethink audio content?

· [13:25] People go to Clubhouse to find diverse opinions?

· [14:18] Facebook now cares about audio because of its content?

· [15:36] Facebook cares more about live stream gaming over everything else?

· [18:12] Companies like Streamyard need to rethink what their company is and their approach to content?

· [19:16] It seemed Clubhouse would be a good fit for LinkedIn, but, it seems that LinkedIn is always behind with content features?

· [20:51] It seems like when LinkedIn made acquisitions they never knew how to use those companies' features to the fullest extend?

· [22:29] Should brands be rethinking the influencer model?

· [24:13] Should events be using Clubhouse to help create more engagements?

· [26:00] Virtual events were the only way to have events in 2020, do you think there are better ways to have virtual events?

· [29:15] What do you think the future of content strategy will look like?

· [32:57] It seems that old becomes new again when it comes to content?

· [35:06] If you could create a new form of content, what would it be?

· [35:27] Final thoughts

People and Companies, We Mentioned in the Show

· Chris Brogan was our guest today. Learn more about Chris Brogan Media.

Episode Length: 36:22

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

· If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How Events and PR Agencies are Changing with Blast PR Warren Pickett

In This Episode...

We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.

Show Notes

· [00:46] Are you a coffee or tea drinker?

· [01:20] Can you give a little more information about your expertise?

· [03:11] What is your take on virtual events?

· [03:58] There seems to be a working person event tier that came out of the pandemic?

· [05:05] Event coordinators have figured out how to use virtual events?

· [06:09] Have people missed physical events?

· [07:33] What can you expect from the new trends coming to event planning?

· [08:48] How are hybrid events going to work?

· [10:17] Are we going to see a rise in omnichannel event strategy?

· [11:34] What role will PR agencies play in “events 2.0?”

· [12:32] Will we start to see a mostly digital world?

· [14:09] Should PR agencies build up their influencers?

· [16:22] What will the result be from pivoting last year?

· [18:17] Will PR agencies play more of a role as content creators?

· [19:55] Will PR agencies hire more freelancers to create the content?

· [21:01] Are PR agencies starting to figure out how to utilize podcasts?

· [23:07] What is the next evolution of PR agencies?

· [24:50] If you could create an event for yourself, what would it be?

· [25:33] Final thoughts

People and Companies, We Mentioned in the Show

· Warren Pickett was our guest today. Learn more about Blast PR.

Episode Length: 26:45

Thanks so much for tuning in. Join us again next week for another episode!

Download Options

· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

· If you enjoyed this episode, leave us a review!

Contact Us!

● If you want to get involved, leave us a comment!

● Visit us and give us a ‘like’ on our Facebook page!

● Follow us on Twitter.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Brand Reputation the Right Way with Reputation Lighthouse's President Bonnie Caver

In This Episode...

We talk with Reputation Lighthouse's President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.

Show Notes

· [00:49] Are you a coffee or tea drinker?

· [01:25] Can you give a brief introduction to who you are and your expertise?

· [02:11] What do brands need to understand about maintaining a good standing with their customers?

· [04:27] Is it harder to speak about societal issues than before?

· [06:56] Should brands join the conversation to join the conversation?

· [07:55] Should brands be focused on their cybersecurity reputation as well?

· [10:3] When and how should you talk about being hacked?

· [12:22] Do brands have a cybersecurity crisis plan?

· [14:01] What are your thoughts on Bandcamp and telling your employees to not talk about politics at work?

· [16:05] What if you try to do an open dialogue and it still gets heated at work?

· [16:39] Is this a new trend for brands and CEOs to not talk about politics at work?