Power Your Edge

Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all.
In this episode we discuss:

• How she used her background in graphic design and writing to pivot into social media content creation
• Creating an emplyee advocacy program on social media, which she believes has been instrumental in building a strong online presence for the company.
• What you can do to get yourself started on social media.
• What kind of content to share and why
• The importance of authenticity and personal branding in improving engagement on professional platforms such as LinkedIn.

Rivka Korf is the Founder and Director at Rem90, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of.
In this episode we discuss:

• Creating viral quality content
• How to ask the right questions to understand what your client really wants
• The process for idea to post in social media
• How to develop a method of generating new business that works for your personality
• The secret for her business success (super simple to implement)

Tami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and Tropicana

In this episode you will learn:

• What are the most important parts of marketing that really help move the needle forward for a company.
• Strategy is the foundation for successful design that converts.
• How designers can collaborate successfully with a marketing professional.
• When designers should stand their ground among other professionals.
• Knowing your why to help drive your business forward.
• Listening to your own answers.

Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.

In this episode you will learn:

• The power of gifting in marketing.
• What is the real ROI (it can even be as powerful as saving lives)
• How every job and experience can be a stepping stone for your next great opportunity.
• How to find the latest trends in the industry (you can even apply this process to design)
• A book that Fraidy highly recommends for creatives
• Finding the right match for each client is a science--and a process.

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.

Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.

In this episode you will learn:

• A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.
• His method for nailing the right style and vibe from the client before starting.
• How to get your clients on board with the designs you create...so you avoid reams of revisions.
• Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.