Season 4 Ep2: Fraidy Monheit-Regards

07/24/23 • 28 min

Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.

In this episode you will learn:

The power of gifting in marketing.
What is the real ROI (it can even be as powerful as saving lives)
How every job and experience can be a stepping stone for your next great opportunity.
How to find the latest trends in the industry (you can even apply this process to design)
A book that Fraidy highly recommends for creatives
Finding the right match for each client is a science--and a process.

In this episode you will learn:

The power of gifting in marketing.
What is the real ROI (it can even be as powerful as saving lives)
How every job and experience can be a stepping stone for your next great opportunity.
How to find the latest trends in the industry (you can even apply this process to design)
A book that Fraidy highly recommends for creatives
Finding the right match for each client is a science--and a process.

Previous Episode

Season 4 Ep 1: Morty Silber: Mad Strategies Inc.

Morty Silber is the Founder and Director of Mad Strategies Inc. He combines his education, knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today’s competitive marketplace.

In this episode you will learn:

His process for thinking up great ideas for his clients
Why stepping will actually help your business can grow.
The best way to give over your creative ideas to the rest of the team.
The method to getting the core story out of clients
A solid story is key before starting with design.
Infusing emotion into non-profit marketing.
How budgets play a role within a marketing campaign.
The role of AI within the creative process

Next Episode

Season 4 Ep 3: Yitzchok Saftlas: Bottom Line Marketing Group

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.

Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.

In this episode you will learn:

A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.
His method for nailing the right style and vibe from the client before starting.
How to get your clients on board with the designs you create...so you avoid reams of revisions.
Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.