Season 4 Ep 1: Morty Silber: Mad Strategies Inc.

07/11/23 • 32 min

Morty Silber is the Founder and Director of Mad Strategies Inc. He combines his education, knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today’s competitive marketplace.

In this episode you will learn:

His process for thinking up great ideas for his clients
Why stepping will actually help your business can grow.
The best way to give over your creative ideas to the rest of the team.
The method to getting the core story out of clients
A solid story is key before starting with design.
Infusing emotion into non-profit marketing.
How budgets play a role within a marketing campaign.
The role of AI within the creative process

In this episode you will learn:

His process for thinking up great ideas for his clients
Why stepping will actually help your business can grow.
The best way to give over your creative ideas to the rest of the team.
The method to getting the core story out of clients
A solid story is key before starting with design.
Infusing emotion into non-profit marketing.
How budgets play a role within a marketing campaign.
The role of AI within the creative process

Previous Episode

Season 3 Ep5: Yaacov S. Steinberg

Yaacov Steinberg is a Sales Coach, who empowers creatives in the branding and web design space with the tools and confidence to make outbound sales without feeling ‘salesy’.
Many of Yaacov’s clients have multiplied their sales by nearly 50% in the first 1-2 months!
He guides each client in developing the skills and techniques necessary to create relationships with intention by helping them to be genuinely thoughtful and service-oriented. His counsel and advice are intuitive and personally designed to maximize success.

In this episode you will learn:

Before trying to sell anything this needs to be in place
How to sell through benefits vs. features
Important discovery questions to ask
Selling on a cold call
Where the best and most projects are hidden
The art of closing the sale
Its too expensive-breaking through that objection

Next Episode

Season 4 Ep2: Fraidy Monheit-Regards

Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.

In this episode you will learn:

The power of gifting in marketing.
What is the real ROI (it can even be as powerful as saving lives)
How every job and experience can be a stepping stone for your next great opportunity.
How to find the latest trends in the industry (you can even apply this process to design)
A book that Fraidy highly recommends for creatives
Finding the right match for each client is a science--and a process.