Season 4 Ep 3: Yitzchok Saftlas: Bottom Line Marketing Group

08/01/23 • 28 min

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.

Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and other digital channels.

In this episode you will learn:

A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.
His method for nailing the right style and vibe from the client before starting.
How to get your clients on board with the designs you create...so you avoid reams of revisions.
Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.

Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.

In this episode you will learn:

A person always has to have a learning mindset and to be flexible and to be able to adapt. The importance of both experience and adapting to new technology.
His method for nailing the right style and vibe from the client before starting.
How to get your clients on board with the designs you create...so you avoid reams of revisions.
Finding the right learning method for you--and proven techniques for learning new concepts-that will stick.

Previous Episode

Season 4 Ep2: Fraidy Monheit-Regards

Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.

In this episode you will learn:

The power of gifting in marketing.
What is the real ROI (it can even be as powerful as saving lives)
How every job and experience can be a stepping stone for your next great opportunity.
How to find the latest trends in the industry (you can even apply this process to design)
A book that Fraidy highly recommends for creatives
Finding the right match for each client is a science--and a process.

Next Episode

Season 4 Ep4: Tami Frank

Tami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and Tropicana

In this episode you will learn:

What are the most important parts of marketing that really help move the needle forward for a company.
Strategy is the foundation for successful design that converts.
How designers can collaborate successfully with a marketing professional.
When designers should stand their ground among other professionals.
Knowing your why to help drive your business forward.
Listening to your own answers.