Season 4 Ep7: Sara Sicherman: Strata Consulting

02/13/24 • 28 min

Sara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance.
In this episode we discuss:

The On-the-Verge Syndrome
The Three-Part Model
Holistic approach to business
Tools for pre-planning
Mind shifting and clarity

The On-the-Verge Syndrome
The Three-Part Model
Holistic approach to business
Tools for pre-planning
Mind shifting and clarity

Previous Episode

Season 4 Ep 6: Aliza Hornstein: WalkMe

Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all.
In this episode we discuss:

How she used her background in graphic design and writing to pivot into social media content creation
Creating an emplyee advocacy program on social media, which she believes has been instrumental in building a strong online presence for the company.
What you can do to get yourself started on social media.
What kind of content to share and why
The importance of authenticity and personal branding in improving engagement on professional platforms such as LinkedIn.